Tag: Kai Tak Sports Park

Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park.

For decades, Kai Tak served as Hong Kong’s international gateway, famed for its challenging 47-degree turn at 700 feet—one of the most difficult airport approaches in the world. Pilots were required to navigate between high-rise buildings, a spectacle that drew global attention until the airport’s closure in 1998.

“Everyone remembers the stories of Cathay Pacific’s aircraft flying in and out of Kai Tak. So we turned the nostalgia into an event to get the world talking about the Sevens, held for the first time at the new Kai Tak Sports Park,” said Edward Bell, general manager for brand, insights and marketing communications at Cathay. 

After 27 years, Cathay Pacific returned to Kai Tak with flight CX8100—named in honour of Kai Tak’s 100th anniversary. The aircraft took off from Hong Kong International Airport around 4pm on Sunday, March 30, flying past Central, Wan Chai, Kai Tak, North Point, and through Victoria Harbour in a dramatic recreation of aviation history.

To enable the flypast, Cathay collaborated with the Hong Kong SAR Government to create a temporary restricted flying zone over Victoria Harbour. Publicis Groupe Hong Kong then brought in veteran aviation photographers—renowned for capturing Cathay’s iconic Kai Tak landings—to document the moment. Their images and live-streamed footage of CX8100 are now being shared widely across the globe and Cathay’s social channels.

Cathay has also released a short documentary-style video offering a behind-the-scenes look at the planning and preparation behind Flight CX8100’s historic flypast over Kai Tak.

“Creating a live performance of an aircraft flying past Kai Tak seemed like an audacious feat. But together with the team at Cathay, we worked hard to plan an experience that everyone at this year’s Hong Kong Sevens final will remember. Hopefully for years to come,” shared Christopher Lee, chief creative officer at Publicis Groupe Hong Kong.

Cathay is the exclusive founding travel partner of Kai Tak Sports Park, supporting the venue’s efforts to promote sports, arts, and culture in Hong Kong. The partnership aims to attract global visitors through immersive experiences that highlight the city’s international appeal.

Hong Kong – Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola, has become a Founding Partner of Kai Tak Sports Park (KTSP), solidifying its commitment to enhancing visitor experiences with refreshing beverage offerings.

Coca-Cola in Hong Kong will offer its full beverage portfolio at Kai Tak Sports Park (KTSP), supporting the venue’s efforts to deliver world-class sports, cultural, and entertainment experiences. The partnership also reflects Coca-Cola’s commitment to the local community and Hong Kong’s growing mega-event economy.

John Sharkey, chief executive officer at KTSP, shared, “We are delighted to welcome Coca-Cola in Hong Kong as a founding partner. This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments by delivering exhilarating and memorable sports, entertainment, and cultural experiences.”

Sharkey continued, “KTSP is also a hub for our local community’s enjoyment, and Coca-Cola’s commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner for KTSP’s journey of inspiring visitors to enjoy and explore. There’s truly something for everyone.”

As a Founding Partner of KTSP, Coca-Cola will offer a range of beverages, introduce interactive experiences, and support sustainability initiatives to enhance the visitor experience.

Coca-Cola in Hong Kong will provide a diverse selection of beverages at Kai Tak Sports Park, including sparkling drinks such as Coca-Cola, Sprite, Fanta, and Schweppes, as well as unsweetened and sweetened teas, bottled water, sports drinks, and energy drinks. This ensures that visitors have access to a variety of refreshments throughout the venue.

To make beverages easily accessible, Coca-Cola will install hundreds of coolers, fountain dispensers, and vending units across KTSP. Whether in the main stadium, concessions, or event spaces, visitors can conveniently find their preferred drinks while enjoying performances, sporting events, or the Hong Kong Sevens.

As part of the partnership, Coca-Cola will also have a strong presence throughout the venue. From main gates “presented by Coca-Cola” to on-site signage and digital advertising, the brand will be seamlessly integrated into the park’s environment.

Additionally, Coca-Cola will receive activation rights, exclusive access to designated areas, and hospitality benefits. These sponsorship elements ensure a visible role for Coca-Cola at KTSP while providing visitors with convenient access to its beverage offerings.

Karlijn in ‘t Veld, vice president of franchise operations for Hong Kong, Taiwan, Macau & Mongolia at The Coca-Cola Company, commented, “Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honoured to be part of this once-in-a-generation establishment.”

“We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become ‘Asia’s Events Capital’, we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city,” she added. 

Richard Gould, general manager at Swire Coca-Cola HK, also shared, “At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community. Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment.”

Meanwhile, building on its 20-year partnership with HK China Rugby, Coca-Cola has extended its role as a ‘Tournament Partner’ and exclusive non-alcoholic ready-to-drink beverage supplier for the Hong Kong Sevens, which debuts at Kai Tak Sports Park from March 28 to 30. The company also continues its commitment to sustainability and community engagement.

“Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement,” Karlijn enthused.

Coca-Cola in Hong Kong is the latest partner to join KTSP, following the recent announcement of Marriott Bonvoy and a growing roster of partners, including DHL Express, CTF Life, Carlsberg, and Cathay Pacific.

Hong Kong – Marriott Bonvoy, the travel loyalty programme of Marriott International, has signed a multi-year agreement to become the exclusive Founding Hotel Partner of Kai Tak Sports Park (KTSP), Hong Kong’s largest sports and entertainment landmark.

As the exclusive Founding Hotel Partner, Marriott Bonvoy will collaborate with KTSP to advance sports, culture, and tourism in Hong Kong, showcasing the city’s world-class events to a global audience.

Commenting on the partnership, John Sharkey, chief executive officer of KTSP, said, “We are delighted to welcome Marriott Bonvoy as the exclusive Founding Hotel Partner at Kai Tak Sports Park. This partnership sets new standards for world-class hospitality and entertainment. Together with Marriott Bonvoy, we will continue to deliver exhilarating and memorable experiences for the enjoyment of Hong Kong, Asia and the world. In turn, we will provide unique and extraordinary moments to Marriott Bonvoy’s guests and members.”

KTSP is set to become Hong Kong’s premier destination for major international sports, entertainment, and cultural events. Through this partnership, Marriott Bonvoy members and guests can access a curated selection of immersive and unforgettable experiences in the city via the Marriott Bonvoy Moments platform.

Betty Tian, managing vice president of customer for Greater China at Marriott International, said, “We are excited to partner with Kai Tak Sports Park to offer guests and members once-in-a-lifetime experiences in Hong Kong’s latest hub for culture, entertainment and sports.”

“Marriott Bonvoy strives to inspire how people want to live their lives and travel. We look forward to working with KTSP to support Hong Kong’s vibrant events scene and amplify its success on the world stage,” she added.

Marriott Bonvoy joins a growing list of major partners recently announced by KTSP, including DHL Express, CTF Life, Carlsberg, and Cathay Pacific.

Hong Kong – DHL Express has been named the official partner of the newly opened Kai Tak Sports Park (KTSP), a collaboration aimed at attracting large-scale sports and entertainment events to Hong Kong and bolstering the city’s reputation as a leading hub for mega events in Asia.

Under the partnership, DHL will assist KTSP in hosting a diverse range of international sports and entertainment events in Hong Kong. The collaboration also boosts DHL’s brand presence both locally and globally.

This partnership strengthens DHL’s commitment to the sports and entertainment industry, both locally and globally. With experience supporting events like Formula 1, Formula E, and Manchester United, DHL connects fans worldwide. In Hong Kong, it partners with Hong Kong China Rugby to nurture local talent for the global stage.

“We are delighted that DHL Express is our official partner. We look forward to enhancing the experience of our world-class mega events together. With KTSP as Hong Kong’s home venue, we are committed to bringing more international sports, cultural, and entertainment events to Hong Kong, further transforming the city into an event capital and creating new growth opportunities,” said John Sharkey, CEO of KTSP.

KTSP will host Coldplay’s ‘Music Of The Spheres’ World Tour in April, one of the venue’s key events for 2025. As the official logistics partner, DHL will support the band’s sustainability model by helping reduce transport emissions through initiatives that cut carbon emissions, minimise consumption, and promote green technology.

Andy Chiang, senior vice president and managing director at DHL Express Hong Kong and Macau, said, “DHL Express is honoured to be the Official Partner of KTSP. This underscores our long-term commitment to Hong Kong’s development.” 

Chiang continued, “In line with our purpose of ‘Connecting People, Improving Lives,’ we are excited to support KTSP in hosting world-class, large-scale events. Through our shared values of innovation and mission to promote Hong Kong as a hub for live events, we will connect local and international audiences with their favourite sports teams, athletes, and artists. We believe we can better position Hong Kong as an attractive destination for the sports, cultural, arts, and music lovers.” 

Officially opened on 1 March 2025, Kai Tak Sports Park is Hong Kong’s largest integrated sports and entertainment landmark. In addition to DHL Express, KTSP has partnered with major brands like CTF Life, Carlsberg, and Cathay Pacific.

Hong Kong – CTF Life has been named the sole diamond sponsor of the Kai Tak Sports Park (KTSP) Grand Opening Ceremony, solidifying its role as the exclusive founding insurance partner of the sports and entertainment venue.

CTF Life marked the occasion at the main stadium, joined by its customers, life planners, partners, staff, and their families. The company’s branding was prominently visible throughout the event, reaching attendees at the venue as well as television and online audiences.

The partnership with KTSP reflects CTF Life’s ongoing support for local culture, sports, and tourism initiatives in alignment with the Hong Kong SAR Government’s efforts to promote community engagement beyond sports.

Man Kit IP, executive director and chief executive officer of CTF Life, said, “As the exclusive Founding Insurance Partner of KTSP and the proud Diamond Sponsor of its opening ceremony, we are truly making history with this significant milestone for both Hong Kong and CTF Life.” 

“Our collaboration with KTSP across multiple areas empowers local athletes and performers to unlock their full potential at Hong Kong’s largest integrated sports and entertainment landmark. The partnership will not only bring in world-class international events but also champion the ‘Sports for All’ culture, thus delivering exceptional and diverse experiences for our customers, fulfilling our promise to create value beyond insurance,” he added.

Earlier, the company announced its title sponsorship of the ‘Fencing Plus’ Training Programme by the Kai Tak Sports Initiative, which aims to support the development of young fencing athletes in Hong Kong.

Hong Kong – Carlsberg has signed a partnership agreement with Kai Tak Sports Park (KTSP), securing the rights as the venue’s official beer provider. 

As the official partner, Carlsberg will provide its beverages to visitors at the venue, aiming to enhance the overall event experience at KTSP. Beyond supplying beer, the partnership seeks to contribute to the atmosphere of the sports and entertainment hub.

Kai Tak Stadium will feature an advanced beer keg storage system and 266 taps across various beverage outlets, ensuring spectators have access to freshly poured Carlsberg beverages. The setup is part of the venue’s efforts to enhance the overall event experience.

Located on the second floor of the East Concourse, ‘THE CHAMPION’ is a standout feature of Kai Tak Stadium. Spanning 100 meters, it ranks among Asia’s longest sports bars and houses a quarter of the venue’s taps. Visitors can enjoy a range of draught options, including Carlsberg, 1664, Somersby, and Carlsberg 0.0, catering to diverse preferences.

Nathaniel Moxom, managing director of Carlsberg Hong Kong and Taiwan, said, “We are delighted to announce Carlsberg’s partnership with KTSP. By joining forces with KTSP, we are poised to enhance our brand presence and provide probably the best beer experiences for our international clientele.” 

Moxon added, “This partnership underscores our dedication to quality and innovation, reinforcing Carlsberg as the beer of choice for every occasion. We are excited about the potential brought by this collaboration and look forward to setting new benchmarks at KTSP with Carlsberg.”

John Sharkey, CEO of Kai Tak Sports Park, also shared, “Kai Tak Sports Park is delighted to announce our partnership with Hong Kong’s pre-eminent beer supplier, Carlsberg. Their commitment to the sports and entertainment sector is well-established and fits with reinforcing our home venue ambitions. We look forward to seeing the happy faces on our guests when they get a chance to enjoy Carlsberg’s products at KTSP in the years to come.”

Kai Tak Sports Park (KTSP) will open on 1 March 2025, hosting a range of major sports and entertainment events. The venue will welcome the Cathay Pacific/HSBC Hong Kong Sevens from 28 to 30 March, along with other international sports and music events. In November, KTSP will be one of the locations for the 15th National Games, marking the first time Hong Kong hosts competitions for the event.

Hong Kong – AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025. This collaboration reflects AIA’s commitment to sustainability and community well-being, aligning with its efforts to create meaningful experiences that inspire healthier, longer, and better lives.

Coldplay’s ‘Music Of The Spheres’ World Tour has sold over 10 million tickets since its March 2022 launch. Renowned for its visual, emotional, and energetic performances, the tour has earned widespread acclaim. 

Additionally, the world tour is recognised as a model for sustainable events, incorporating numerous initiatives to reduce carbon emissions, minimise consumption, and support green technology. The tour is backed by a dedicated website outlining its sustainability efforts, guided by three core principles: reduce, reinvent, and restore.

In the tour’s website, the British rock band stated, “Where we cannot reduce, we will be drawing down any unavoidable emissions following the guidance within the Oxford Principles for Net-Zero Aligned Carbon Offsetting.”

AIA’s sponsorship of the ‘Music Of The Spheres’ world tour aligns with the company’s commitment to environmental, social, and governance (ESG). Through this partnership, AIA aims to promote sustainability while enhancing the concert experience for attendees and making a positive contribution to society.

Alger Fung, chief executive officer of AIA Hong Kong & Macau, said, “AIA is dedicated to creating memorable and delightful experiences that encourage individuals to live ‘Healthier, Longer, Better Lives.’ We are honoured to be in this partnership to bring extraordinary world-class musicians like Coldplay to Hong Kong. With their performance taking place at the brand-new Kai Tak Sports Park, we believe it will create a refreshing experience for all participants, appealing to both locals and tourists, supporting the mega-event economy, and benefiting Hong Kong in multifaceted ways.

Before partnering with Coldplay, AIA Hong Kong had already launched several initiatives to boost the city’s mega-event economy. Alongside hosting the iconic AIA Carnival, the company was the main sponsor of BLACKPINK’s BORN PINK World Tour in Hong Kong in 2023, creating memorable experiences for customers and the wider community.

Hong Kong – CA SEGA JOYPOLIS, renowned for operating Japan’s TOKYO JOYPOLIS indoor amusement park, has announced its plans to expand internationally with the launch of its first overseas flagship, JOYPOLIS SPORTS Indoor Sportainment Park, at Hong Kong’s Kai Tak Mall.

Tailored for Kai Tak Sports Park’s Kai Tak Mall, the new sports-themed park will cover five stories and nearly 30,000 square feet, featuring more than 20 attractions that combine cutting-edge technology with innovative entertainment to offer locals and visitors a unique experience of interactive sports. 

The new JOYPOLIS SPORTS in Hong Kong will feature three distinct themed zones offering unique sports experiences. Highlights include the debut of the ‘Sonic Stadium,’ an interactive playground themed around Sonic the Hedgehog; the ‘Ninja Dojo Zone,’ which combines traditional Japanese ninja elements with the Ninja Warrior sports concept for immersive, experiential learning; and the ‘Future Arena Zone,’ showcasing CA SEGA JOYPOLIS’s latest innovations with cutting-edge sports games developed by top industry creators.

As the flagship JOYPOLIS SPORTS location in Hong Kong, this expansive entertainment centre is set to be a premier destination for health enthusiasts. It also promises future collaborations with popular Japanese brands and IPs for exclusive events and limited-edition merchandise.

Meanwhile, the top floor of JOYPOLIS SPORTS will feature ‘Hungry Tiger Hidden Dragon,’ a restaurant and bar designed by Keo W. This venue blends sports elements with popular IPs and offers a semi-alfresco dining area with a stunning stadium view. Its trendy modernist interiors showcase Western-Japanese fusion cuisine, including healthy options and themed meals. In the evening, it transforms into a stylish bar, creating an interactive space for spectators and event participants.

Speaking on the launch, Takeshi Yoshimoto, CEO of CA SEGA JOYPOLIS, said, “Opening the first authorised JOYPOLIS SPORTS flagship outside Japan in Hong Kong is a significant step in our global expansion. We selected Kai Tak Sports Park and its Kai Tak Mall for their excellent location and first-class facilities, which are sure to attract many local and international visitors. We believe this new indoor amusement park, which combines cutting-edge technology and innovative entertainment elements, will bring unprecedented entertainment experiences and surprises to all visitors.”

Andrew Tsui, general manager of JOYPOLIS SPORTS HONG KONG, added, “We are thrilled to bring JOYPOLIS SPORTS to Hong Kong. With its mission “Sports for All Generations,” combined with the sportainment concept, unites the world’s top technology sports games to create a unique interactive experience for everyone. JOYPOLIS SPORTS is dedicated to offering exciting and fun entertainment for both locals and visitors. Whether you’re a fitness enthusiast, new to sports, or just looking to relax with friends, JOYPOLIS SPORTS has you covered. Our themed restaurant blends a healthy lifestyle with delicious food, providing a perfect spot to enjoy time with family and friends. Our goal is to become the leading sports social platform, and we believe the JOYPOLIS SPORTS Hong Kong flagship will set off a new wave of sportainment excitement across the city.”