Amidst Kaspersky Lab’s business landscape are the escalating geopolitical issues that have impacted its global operations. At the time, Kaspersky had just undergone a significant rebrand and was about to launch its new consumer products.
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
The Challenge
Against the backdrop of geopolitical predicaments affecting operations in the Western markets, Kaspersky was immersed in the pressure of increasing revenues in Southeast Asia (SEA) and Greater China. Kaspersky marks the region with the highest business potential, spanning the markets of the Philippines, Singapore, Vietnam, Thailand, Malaysia, Indonesia, Taiwan, and Hong Kong.
Strategies for revenue impact needed to be implemented fast, especially during the second half of 2023, covering sales periods such as Back to School, 11/11, Black Friday, Cyber Monday, Christmas, and New Year.
Additionally, Kaspersky’s brand awareness was relatively low due to the rebrand, posing a problem for the company as it planned to launch a new suite of subscription products. It also needed to compete with key regional players, including Norton, Trend Micro, Avast, and McAfee.
The Objectives
Kaspersky aims to increase revenue through higher conversion while maintaining a positive return on ad spend (ROAS). It aspires to capture new audiences with higher purchase intent, ensure optimal budget for maximum ROAS, and enhance overall campaign effectiveness.
Kaspersky’s key goals include:
Uncovering audience insights through the Global Web Index to identify trends that Kaspersky can apply to its strategic planning
Understanding potential months where spending can be capitalised to guarantee higher impact in more competitive months
Identifying the most optimised budget allocations using JOLT’s proprietary technology, J-CAL, a scientific approach to media planning
The Solutions
Working with JOLT Digital, Kaspersky harnessed the abilities of the J-CAL proprietary data analytics tool, to optimise its budget and media mix based on scientific data, enhancing return on investment. JOLT also collaborated with GWI, a market research company that provides insights on specific users of cybersecurity services.
With GWI, JOLT found that users in the region spend more than 3 hours using their mobiles daily, specifically to explore Meta and TikTok. Additionally, they learn about new brands through search engines and social media ads, relying on consumer reviews and product websites to research them. Brands that offer coupons and discounts increase their chances for their products to be purchased.
Based on the insights, Kaspersky and JOLT sought digital channels and chose the video and static formats, identified as the formats that would efficiently reach the target audience.
JOLT then moved to the two stages of budgeting. Leveraging both companies’ expertise, the budgets were allocated to individual markets according to past performance and target return on ad spend. J-CAL was then employed, which recommended the final budget allocation that consists of 30% for search, 85% of the remaining 70% for social and 15% for display.
The Result
Through the collaboration, Kaspersky saw an 85% improvement in quarter-on-quarter revenue in SEA, with the click-through rate recorded as high at 3.51%. Meanwhile, the company observed a 138% improvement in revenue in Greater China, surpassing its H2 target by 10%. There was also an increase in month-on-month ROAS by an average of 8%.
In 2024, the digital marketing landscape is more dynamic and complex than ever. Marketers and agencies face numerous challenges that demand innovative and robust solutions to stay competitive and effective. The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.
Here’s how to navigate the challenges effectively:
Cross-Channel Advertising Simplified
The digital advertising ecosystem is increasingly fragmented, requiring marketers to juggle campaigns across social media, search engines, and video platforms, often leading to inconsistent messaging and utilisation of data points. Managing multiple advertising platforms often results in fragmented efforts and inefficiencies, making tracking and optimisation across channels a challenge. Digital marketers need to construct a holistic consumer journey using the best available data. Marketers should prioritise integrating cross-channel advertising into a single platform, ensuring cohesive strategies, streamlined operations, and consistent messaging across all digital touchpoints.
Consolidating Audience Data
Fragmented data sources hinder accurate customer profiling and personalisation. With cookie deprecation in the near future, stricter European GDPR guidelines, and enhanced privacy measures from technology giants like Apple, the ability to accurately identify audiences is under threat. It is therefore of utmost importance to unify audience data into comprehensive profiles. This enables precise targeting and personalised marketing efforts, which are crucial for driving higher engagement and conversions. Tools like the JOLT Command Centre can unify audience data into a single profile, facilitating precise targeting and personalised marketing.
Harnessing AI for Enhanced Optimisation
Manual optimisation of budgets and strategies can be both time-consuming and error-prone. Embracing AI-powered solutions allows real-time, data-driven automation and optimisation, significantly improving programmatic campaign performance and reducing human error. Automated optimisation has been a feature of some programmatic platforms for a while, but we have seen improved performance from enhanced artificial intelligence models, making it an important tool in marketers’ and agencies’ arsenal. It is imperative for marketers to identify AI-driven automation and optimisation tools to ensure real-time budget and strategy adjustments, enhancing campaign performance with minimal manual intervention.
Comprehensive Reporting and Attribution
Accurately measuring the effectiveness of campaigns across various channels is a perennial challenge. With the exponential increase in data and measurements, there is the constant danger of paralysis from analysis. Marketers and agencies should focus on tangible business performance data that provides strategic direction instead of just looking at individual media performance or vanity metrics. Implementing unified reporting and attribution tools provides detailed insights into performance metrics, allowing marketers to understand ROI and make informed, data-driven decisions for future campaigns. JOLT Command Centre, Supermetrics and Nugit for example offers comprehensive reporting and attribution capabilities, providing detailed insights into campaign effectiveness and empowering marketers to make data-driven decisions.
Embracing the Future
As the digital marketing landscape evolves, staying updated with the latest technologies and strategies is imperative. By addressing these common challenges with innovative solutions, marketers and agencies can enhance their campaign effectiveness, drive better results, and maintain a competitive edge in the future.
Conclusion
The future of digital marketing lies in leveraging advanced solutions to overcome existing challenges. Streamlining cross-channel efforts, utilising AI for optimisation, unifying audience data, and enhancing reporting and attribution are key strategies that will empower marketers to succeed in the dynamic landscape of 2024 and beyond. Identifying a tool that exemplifies these strategies, offering an integrated platform designed for modern marketers to navigate the complexities of digital marketing with greater efficiency and effectiveness, is key to stay ahead in a competitive landscape.
This thought leadership piece is written by Khairul Helmi, business director and digital tech stack developmentat JOLT Digital
When you read the title of this article you might think the opposite. You might think there are already too many tools out there but in fact that’s not the reality. At least within independent agencies, it is not true and if you look at bigger agencies, tools are rarely adopted and used across markets.
What are tools?
Tools are like a recipe. Once you have the right formula you write it down and start working on making it easier and applicable to all situations. You remove the manual bits and bring more automation.
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process.
Let’s clarify the difference between a tool and a process. A process is a few steps put together to achieve an end goal and usually, it will leverage several tools in the steps, while a tool is a platform or a technology that is automated and will minimise as much as possible the manual and ad-hoc work.
The benefit of having a tool in an agency is to repeat some work as much as you want and to be able to scale it to more brands and more markets. For example, a budget optimiser tool will help every time a plan is being created to optimise the budget so the campaign can deliver maximum ROAS. If there is no tool, then it becomes a manual process every time a planner builds a media plan and resulting in wasting time with repeated tasks.
Tools in advertising
From a campaign perspective, how do tools help in driving cost savings and deliver more effective campaigns? It’s simple. If you have to repeat the same processes and task every time you build a plan it will require a lot of hours of specialists. This means more budget is required to make it happen.
In our previous example, of a budget optimiser tool, if there is no such tool available, the agency has every time to collect data, analyse it and build the optimised budget. Not only does this require a budget to do but also it is a source of error as it is all manual work.
Tools can be created to serve specific purposes and therefore directly drive efficiency for campaigns. In our previous example, a budget optimiser tool will help to make the most of each channel by avoiding the point of diminishing return (PODR).
Tools are innovation catalysts
A tool is a way to ensure every client can benefit from the innovation. If the innovation is not conceptualised in a tool, then every time the client wants to leverage the innovation the wheel needs to be reinvented and the process started again. Having tools guarantees that each client of the agency will benefit from it and use it.
Tools in agencies
We mentioned earlier a budget optimser tool. Yes, that’s something you should request from your agency as it will ensure your media budget is well spent across each of the channels you will use. In other words, it will help you deliver the maximum ROAS for your campaign. You could expect some performance improvements around 5-8%. Let’s now look at the different types of tools you should request from your agency:
Insight tools – Another repetitive task that every agency is doing is uncovering insights to inform each strategy. Not so repetitive as each insight is different but the process of doing it via different sources can be time-consuming and repetitive. You could again push your agency to formalise the process with building a tool that can extract data in an automated way from various sources but also visualise it in an actionable way. These tools are more applicable to the planning stage of your campaign. You should request from your agency tools that are present all across the steps of a campaign, from planning to reporting. This will help you win.
Execution tools – Planning tools are important, but nothing is more important than the execution of a campaign. Look into tools that are simplifying the media buying process. For example, a tool that could aggregate all buying platforms into one platform. This would allow the optimisation of your campaign to happen in one single platform rather than 5 to 10 various platforms. It will drive effectiveness for your campaigns.
Finally, let’s tackle a topic related to tools but more relevant to agencies. Adopting new tools within an agency can be challenging, but with the right approach, you can increase the likelihood of successful integration. Here are some strategies to help ensure that new tools are adopted by teams:
Identify the Need and Benefits
Clearly articulate why the new tool is necessary and how it addresses specific pain points or improves current processes.
Highlight the benefits, such as increased efficiency, better collaboration, or cost savings.
Involve the Team Early
Involve team members in the selection process to ensure the tool meets their needs and preferences.
Gather feedback and consider conducting a pilot test with a small group to gather insights before a full rollout.
Provide Training and Support
Offer comprehensive training sessions to help team members become comfortable with the new tool.
Provide resources such as tutorials, FAQs, and a dedicated support team to address questions and issues.
Communicate Clearly
Communicate the implementation plan, including timelines, expectations, and how the tool will be integrated into existing workflows.
Use multiple channels (emails, meetings, documentation) to ensure everyone is informed.
Showcase Success Stories
Share success stories and case studies of how the tool has benefited other teams or organisations.
Highlight quick wins and positive outcomes from the pilot phase or early adopters within the team.
Encourage and Reward Adoption
Encourage team members to use the tool by recognizing and rewarding those who embrace it.
Create a culture where experimentation and learning are valued, reducing resistance to change.
Monitor and Iterate
Continuously monitor the adoption process and gather feedback from the team.
Be prepared to make adjustments based on feedback and changing needs.
Measure and Report Progress
Establish metrics to track adoption rates, usage patterns, and impact on productivity.
Regularly report on progress and celebrate milestones to keep the team motivated and informed.
To conclude I would say that tools are critical in advertising, and we need more of them if and only if they serve a strategic purpose and if you build processes for them to be used.
This thought leadership piece is written by Sebastien Lepez, Founder and CEO at JOLT Digital
The year 2023 has been a challenging year for the media and technology industry as it has seen massive waves of layoffs, leaving many employees in the dark on whether there’s a new opportunity waiting for them. Responding to such challenges, global digital media agency JOLT Digital has launched a new initiative called “Learn With the Expert” with the goal of leveraging the expertise of many laid-off employees to share their insights teach the most pertinent topics in the media industry.
For JOLT Digital, said initiative is part of their commitment to Knowledge Transfer and upskilling the industry.
We recently spoke with Jason Tan, general manager at JOLT Digital, to learn more about the agency’s initiative, and how it aims to create a win-win situation for not just laid-off employees but also industry leaders who could potentially be the future employers for those who are made redundant.
Knowledge transfer as the brand’s ethos
For Tan, the transfer of knowledge has been always part of the brand’s ethos, and that “Learn With the Expert” perfectly reflects such ideology, while noticing a greater opportunity for those who have been made redundant.
“2023 was a challenging year for the media industry and many industry peers who were made redundant reached out to explore job openings at JOLT. We realised that there is suddenly an avalanche of know-how by these talents in the market and every one of these talents have a unique perspective and expertise,” he explained.
Tan also added, “Knowledge transfer is part of our JOLT ethos and ‘Learn With the Expert’ began as a unique opportunity to transfer all the latent knowledge to our clients. After socializing the idea, we decided that if it’s worth doing, it’s worth doing bigger and better”
JOLT Digital launched the initiative back in November 2023, as an initiative to share industry expertise amongst marketers and specialists. For Tan, ‘Learn with the Expert’ is a mutually beneficial initiative that has been well received by both their experts and also the client/marketer participants.
“The JOLT team curates the topics of each session and ensures that they address the immediate questions of our clients and the industry. ‘Learn with the Expert’ has covered the areas of privacy concerns, the impact of a cookieless world and most recently the role of organic social for brands. These are areas of immense industry interest and our clients had the opportunity to learn and leave with practical next steps,” he said.
On forging better relationships with brands and agencies
According to Tan, the initiative provides a familiar forum and environment to present in front of our clients and more. The webinars, in which these knowledge sharing initiative are done, are essentially elevator pitches for JOLT Digital’s signed experts and an opportunity to impress potential employers.
“It’s a confidence booster, a recognition for their expertise, and a platform to stay involved in the rhythm of work,” he said.
Some of the topics being discussed already during these webinars include digital marketing strategy impact, cookieless advertising, navigating privacy online, and organic social.
Through this webinar, Tan aims to give these affected experts a platform to reach thousands of potential employers and tremendous social visibility.
“We have recently seen an Expert who found his new job at a publisher and we hope we contributed a little to this. When our clients are interested in talking to our experts, we are happy to facilitate these conversations. On top of bringing experts in front of our clients, we help them minimise the hiatus in their CVs by bringing JOLT in the picture through the work they have done with Learn with the Expert,” he said.
As of this writing, Tan notes that they are booked with experts up until May this year, and have recently expanded their offering to the United Kingdom.
When asked about how this initiative will aim to forge better relationships between brands and agencies, he believes that amidst the complexities of the digital media landscape, there is and should always be a room for knowledge sharing.
“The digital media industry is increasingly complex and platform knowledge is extremely specialised. JOLT strongly believes that all digital media agencies should transfer their knowledge to their clients,” he said.
He added, “We have seen in the past that agency operations has become too much of a black box and clients have to make decisions sometimes without knowing enough the implications. At JOLT, our mission statement is to gamechange the industry. ‘Learn with the Expert’ is a testament to how we transfer knowledge and power to our clients and how we believe stronger brand-agency relationships are forged with trust and transparency.”
Singapore – Global digital media agency, JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager.
Helmi will be based in Singapore, reporting directly to Jason Tan, general manager at JOLT Digital. His role will involve overseeing JOLT’s diverse portfolio of clients, including Kaspersky, CIMB, Alteryx and ESSEC Business School.
Meanwhile, Truman will report to Helmi and will focus on clients such as Kaspersky, ESSEC, and Alteryx. Truman brings a strong background in offline and online media, covering social, programmatic, and search for FMCG, luxury, and technology brands.
In Asia, operating from Singapore and Vietnam, where JOLT established an office in 2023, Helmi will lead a team of 10 professionals. His responsibilities encompass crafting award-winning strategies and actively contributing to JOLT’s expansion in the region. Moreover, his background in digital media, programmatic buying, and marketing spans both agency and client roles.
He started his career at IPG Mediabrands in Singapore, where he provided thought leadership to major clients such as Johnson & Johnson, eventually growing his team to 6 members. After working on the client side at DFS in Hong Kong, Khai enhanced his programmatic skills at Publicis Media Group, where he served as programmatic operation director.
Speaking on Helmi’s appointment, Jason Tan said, “Having worked with Khai before at Publicis, I am happy to welcome him as business director at JOLT. Khai brings a unique mix of digital and marketing skills from agencies and clients. His recent stint as an entrepreneur was the cherry on the cake as he developed skills such as agility, flexibility and critical thinking which nowadays are essential skills for delivering above and beyond for our clients.”
Meanwhile, Jason also commented on Truman’s appointment, “I am delighted to join such a dynamic agency who not only leverage major platforms such as Meta and Google, but also add innovation to the media plan with adtech platforms and their own proprietary technology for budget optimisation. This is what I was looking for: pushing the agency boundaries and helping build a new breed of agency.”
This month’s top stories are all about game-changing old practices and breaking stereotypes in the industry. A new agency has just launched a new proprietary tech that aims to bring more science to the practice of media planning, while a popular short-video platform moves beyond its popularized brand of entertainment to launch a pilot educational series.
Meanwhile, the world of gaming makes another comeback. Two companies have recently partnered to offer brands an inventory of a new type of advertising in the gaming world. An AI and data company has also offered a new solution to a marketplace that is of surging demand today – e-commerce; while this month also saw the appointment and elevation of one veteran in the area of loyalty marketing in APAC.
Rankings were sourced from Google Analytics from the period of 16 March to 15 April. Take a look.
More brands will be able to better engage with gamers around the world and get their hands on a relatively new type of brand placement in games – in-game advertising – as two platforms have partnered to offer the said type of inventory to advertisers in Africa, Asia, and CIS, as well as Europe, and MENA.
Anzu.io is a global in-game advertising platform, while Eskimi is a full-stack programmatic and data platform. What Anzu offers are real-life advertisements that fit natively into games, and Yaniv Rozencweig, the director of business operations at Anzu, said that it is looking for a demand-side platform (DSP) like Eskimi that has a strong and agile tech team that is able to “make adjustments” in order to tap into its supply.
MARKETECH APAC spoke to both Rozencweig and Monika Poškutė, the head of marketing at Eskimi, where both said that the partnership ultimately aims to solve the long-standing problem of intrusive ads.
“Our mindset is very similar [and] basically the same, we believe that ads should not be intrusive, and they should not be a big distraction in your life. You’re supposed to have your activities online for the game that you’re playing on your mobile phone, and it is the game that you’re enjoying, it’s entertainment, [so] suddenly receiving like a pop-up [ad] is a distraction, it’s intrusive,” said Poškutė.
They also said that the tie-up will be offering foremost the education to clients and brands on how to work around this unique type of advertising and how to best harness it to better connect to gamers which had already reached about 3 billion around the world.
“You can find various user segments in this big gamer audience in a non-intrusive way, and we believe that by educating our clients about this new opportunity, we are able to offer new channels, [and] new engagement rates, and I could even say probably more loyal user segments,” added Poškutė.
Singapore-based digital agency JOLT Digital has recently unveiled its new tech for media planning J-CAL, or which stands for J-Calculator, which aims to turn the practice of media planning on its head by bringing more science to advertisers’ processes through econometric modeling.
MARKETECH APAC spoke to the agency’s founder Sebastien Lepez, where he said that throughout his own experience in media planning, he found that most executives allocate media budget based on gut feel.
Lepez, a marketing veteran with over 13 years of experience in both the agency and client sides, shared that media planners usually use media metrics or the rate of likes, impressions, and views, and while, effective in its own way, still doesn’t integrate sales in the process.
“We allocate the optimal media budget to the channels we have selected. Our tool is able to tell us exactly how many percent should be invested into each of the channels,” he said.
In the development of J-CAL, five years’ worth of data across Southeast Asia was used to build econometric curves or what the agency calls response curves for each of the channels that are present on digital.
“J-CAL has taken nine months to develop and I think we have created a technology that is very unique and very robust. A lot of data, efforts, and thinking has gone into it. We truly believe that it is going to game-change media planning,” Lepez stated.
He further said, “Our industry is in need for a change and it’s been requested by clients for many years. After years [of] working at agencies and clients, I had time to observe the gaps and now I am able with JOLT and with J-CAL to fill these gaps.”
While TikTok is most popularly known as an entertainment platform, TikTok in Singapore aims to showcase that such is definitely the case and that the platform is far more reaching than just exciting dances and singing. With this, it launched last 31 March to 6 April its first educational series which has its pilot theme on careers on tech.
The first-ever #JobTok educational live stream series is a lineup of shows that aims to equip the youth aspiring for tech careers with knowledge of the jobs and skillsets of the future in the industry to help them to make more informed career decisions in life.
“We recognize the need to dispel the uncertainty among today’s job seekers and equip them with the relevant skills to be future-ready, so with that idea in mind, we decided to launch the first-ever ‘JobTok’ educational live series to equip all the users in the platform with the knowledge and the skill set of the future to allow them to make more informed career decisions,” said Doreen Tan, user & content operations manager at TikTok Singapore, in an interview with MARKETECH APAC.
The platform has roped in women leaders in tech, tech executives from the government, and even its own engineers to shed light on some of the most burning questions of tech enthusiasts. Segments presented were ‘Adulting Advice from Young GovTechies’, ‘The Faces Behind TikTok live’, and ‘Women Leadership in Tech’.
‘Ultimately, what we are trying to do here is providing an insider look into the tech industry and to just spark greater interest among Singaporeans to enter this fast-growing industry,” added Tan.
Just recently, hospitality giant Wyndham Hotels & Resorts has consolidated and rebranded its Southeast Asia Pacific Rim (SEAPR) unit to now represent the whole Asia Pacific, and with this, it has elevated its former director for marketing and loyalty in SEAPRLynn Poh to now take the lead as the senior director for the hotel’s rewards program, Wyndham Rewards, in APAC.
MARKETECH APAC conversed with Poh to know more about what her first order of business will be as she takes on the role.
“My first order of business is integrating the marketing and loyalty teams in Asia Pacific, and plus, developing a strategic marketing plan for both digital and loyalty that will support the needs of our hotels across the region,” said Poh.
Wyndham Hotels & Resorts is one of the biggest hospitality chains in the world with brands across upscale, midscale, and value segments. The APAC leg currently comprises over 1,500 hotels, and within the running quarter of the year alone, the region has announced new additions to its portfolio with a new property in India state Gujarat, and inaugural entries in Nepal and Cambodia.
With tight travel restrictions in the region still in place, how does Lynn plan to keep the rewards program on its feet when such depends on recurring bookings? She said it’s about leveraging digital channels and employing social media strategies that will keep the brand on consumers’ radar.
“We have seen positive news of travel bubbles coming out of certain destinations, so while we’re still very focused on integrated campaigns, we are also taking a sub-regional approach that’s tailored to market needs,” she shared.
“So I agree that bookings have not reached historic levels, but throughout the pandemic, Wyndham had been really present in social media and digital channels, and we’ve been driving this message of dreaming to travel again, reconnecting with family and friends, so really driving that top-of-mind awareness through our social media platforms,” she added.
Nabbing the top spot for this month of April is ADA, a company that uses deep data and AI capabilities to provide brands in Asia actionable marketing insights and brand and communication strategies. ADA garnered the highest readership for the month for its new e-commerce solution, which is an end-to-end offering for brands.
Speaking with MARKETECH APAC, Anurag Gupta, chief operating officer and chief of agency at ADA, said that what the company found was that while e-commerce is a booming industry in Southeast Asia, companies’ current solutions for online brands are very siloed.
“There are companies who are driving traffic to the e-commerce platforms or marketplace, then there are companies helping brands optimize the customer journey, then there are companies helping them do fulfillment, but nobody’s linking everything together,” Gupta said.
Hence, its launch of the new solution. The service is aimed at clients seeking comprehensive solutions to drive traffic, manage customer experience, optimize conversions throughout the funnel, and create engaging content on digital marketplaces as well as owned e-commerce sites.
Gupta said that even amid the increase in adoption of e-commerce, it is still seen as vanity and supplemental channel, where about 90% of sales are still dependent on offline purchases. With the new solution, ADA also aims to help companies understand that with the right direction and strategies, it can be a major channel for a brand.
Gupta cites one of the pitfalls for brands on the customer journey, taking into example cosmetics brands, where most of the time, customers will come searching on the internet to look for different types, for example, of lipsticks. If brands don’t take the difference of keywords in search seriously, a seemingly small detail would be a big problem on online presence, he said.
“[E-commerce] is a major part of the digital ecosystem. We see that companies are going to accelerate their e-commerce investments, it is going to be a much bigger channel in their portfolio, and hence, we want to prepare companies how to manage this,” stated Gupta.
This is in collaboration with Malaysia-based media company The Full Frontal.
Singapore – Digital media agency JOLT Digital has announced the launch of its new media planning technology J-CAL, which allows marketers to create more effectiveness to their campaigns through calculated budget spend and expected return of ad spend (ROAS).
J-CAL is customizable to each client’s specificities and works for any size budget. It has been built using thousands of data points from campaigns over the past five years in Asia. Furthermore, J-CAL is not only focusing on campaigns that have a performance objective but also on branding campaigns. It is undeniable that branding is critical as it not only helps grow brand health metrics but also sales.
“At JOLT, we think that allocating thousands of dollars deserves a scientific approach and that’s why we have created a technology, J-CAL, that predicts the most optimal budget allocation to each channel, as well as campaign’s return of ad spend (ROAS),” the company said in a press statement.
For Sebastien Lepez, founder and CEO of JOLT Digital, part of the reason why J-CAL was launched was due to the fact that most planners only rely on ‘gut feeling’ on how much a campaign should spend in order to be effective.
“After using J-CAL for some of our clients, we realized that something was missing. A campaign’s objective is not always focusing on performance. Most often there is also an objective of Brand building. That’s why we have incorporated a brand building dimension in J-CAL and in the calculation of the return of ad spend (ROAS),” Lepez explained.
He also cited the recent news of Airbnb shifting their campaigns’ objective to brand building rather than performance as one of the inspirations for the media planning technology launch.
“J-CAL has taken nine months to develop and I think we have created a technology that is very unique and very robust. A lot of data, efforts and thinking has gone into it. We truly believe that it is going to game-change media planning,” Lepez stated.
He added, “Our industry is in need for a change and it’s been requested by clients for many years. After years working at agencies and clients, I had time to observe the gaps and now I am able with JOLT and with J-CAL to fill these gaps. J-CAL is going to game-change media planning and bring a more scientific approach to it.”
Singapore – RtistiQ, a new online marketplace in Singapore dedicated to art and collectibles, has chosen digital media agency, JOLT Digital, to handle its media planning and buying across all digital channels. These include paid Social, SEM, and SEO, as well as programmatic, among channels.
Through RtistiQ, artists are given the opportunity to promote their creations to an international audience. RtistiQ uses blockchain technology to allow artists to authenticate and mark ownership of their creations, aimed at formalizing and making art transactions more transparent.
Speaking to MARKETECH APAC, Co-founder and CEO of RtistiQ, Jothi Menon, shared that after releasing the beta version of the platform to onboard artists, they were on the lookout for a partner to support its marketing initiatives. He said the company found JOLT Digital to be the rightful agency, providing 360-degree coverage across all digital mediums with a very quick turnaround.
“It has been a perfect partnership with both JOLT and [RtistiQ’s] belief in using latest technologies to deal with existing problems in the industries we operate in. More importantly, we both have been working with the sense of offering better transparency to our customers and technology is a key enabler for that to happen,” Menon said.
Meanwhile, Seb Lepez, JOLT Digital’s CEO and founder, echoes the same sentiment, believing that both of the parties’ vision to disrupt traditional methods is a great foundation for the new partnership.
“RtistiQ is trying to change the way art is sold from the authentication to the tracking via blockchain and then sold to the consumer. This is in a way very similar to JOLT Digital where both companies want to change an industry through the usage of unique technologies so end consumers and customers can benefit from it. I can see that we are both on a mission to game-change outdated industries,” he said.
Just recently, JOLT digital has also bagged another account, Singapore telecom, TPG Telecom.
Singapore – After six months of courting, JOLT Digital has successfully been appointed by Singapore telecommunications company, TPG Telecom as its digital media agency.
The agency will be responsible for the planning and buying duties of the telecom across digital. The partnership, which is inked for the year 2021, will be led by its Strategy & Planning Director Jonathan Ng.
“We relish the opportunity to partner with TPG Mobile, Singapore’s fourth telco, to establish their brand in Singapore as they deliver a compelling product offering while championing charity causes in the process! Their latest one is for ‘Causes for Animals’, and is a fun, crowd-sourced campaign across social platforms that really drives home their identity as a brand,” Ng said.
JOLT Digital has initially crafted a campaign for the telecom, which goes in line with its existing ‘50GB for $10’ mobile plan
JOLT Digital started working with the telecom in December 2020 and has already crafted campaigns for its senior digital plan and the latest charity cause for animals targeted at the younger audience.
Coinciding with its existing ‘50GB for $10’ mobile plan offering, the campaign is in partnership with animal welfare charity, Causes for Animals in Singapore, urging users to participate in an Instagram challenge where each post corresponds to a $10 donation towards the charity.
JOLT Digital shared to MARKETECH APAC that during the pitching process, it proposed an approach based on its mission, which is to bridge the gap between traditional media agencies and emerging technology – a strategy it believes can help TPG Telecom stay ahead of the game to increase ROI and grow its business.
Sebastien Lepez, founder, and CEO of JOLT Digital, said, “We are very happy to work with clients like TPG that are a big name in their industry and have the potential to grow to a leading position like JOLT has as well.”
At the helm of a digital agency, Lepez also shared his insights into today’s changing digital landscape.
“First of all, it is important to put back the consumer in the center of the question. We need to realize that before impacting brands, the pandemic has impacted consumers massively and this resulted in changes on the brand side,” he said.
“We have seen digital consumption by consumers increasing during the pandemic and not only for the usual crowd but also for groups that were less present there, like senior groups. The pandemic has accelerated the consumption of digital and subsequently brands that are agile and nimble, like TPG [which] have followed and strengthened their presence online to respond to this big digital thirst by consumers,” he continued.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.