Tag: Jollibee

Manila, Philippines – Tapping into Filipinos’ love for heart-warming stories, fast-food chain Jollibee continues to release more films that capture the spirit of new, true-to-life stories unique to the experiences of Filipinos in these current times. 

The films are made in partnership with agency McCann Worldgroup, and will also present themes of challenges that come with finding love during the pandemic, and have repeatedly redefined love for some and shown the real meaning of love to others.

For this year’s Kwentong Jollibee Valentines series, we get a genuine snapshot of this era – from lockdown relationships to K-drama crushes – as well as nuanced definitions of love from different perspectives.

The shorts ‘600 Days’ and ‘Dream Guy’ are directed by Antoinette Jadaone, while ‘ILY’ is directed by JP Habac. Both acclaimed filmmakers have captured the hearts of Pinoy audiences with previous Kwentong Jollibee episodes–‘LDR’ (2021) by Jadaone and the smash-hit ‘One True Pair The Movie’ (2021) featuring John Lloyd Cruz and Bea Alonzo by Habac.

Arline Adeva, assistant vice president and head of brand PR, engagement, and digital marketing at Jollibee, said, “What makes every Kwentong Jollibee film resonate and touch the lives of Filipinos is that these stories are rooted in the Filipino experience. We continuously make an effort to have our viewers know that their emotions, situations, problems, and successes are seen and heard while constantly reminding them that while the world may change, love will always remain constant and unflinching.”

Meanwhile, Sid Samodio, executive creative director at McCann Worldwide Philippines, commented that one thing that sets ‘Kwentong Jollibee’ apart is how it’s always current and timely. He added that it’s culled from life lessons and stories of different people through experiences brought by the times.

“Two years into the pandemic, we found that people were in a state of uncertainty. There have been so many stops and starts, with everybody needing to adjust to the constant changes. And in a world where people are becoming increasingly separated from one another, and where more relationships are formed and maintained online instead of face to face, where can we find the real meaning of love,” he concluded.

Jollibee, the top local fast-food chain in the Philippines, which is continually making a name worldwide with its growing global presence, unveils in May of 2021 its first-ever global campaign. Amid numerous advertising campaigns launched this year, it’s ‘A Message From The Future’ that comes out as our Marketing Campaign of The Year. 

In a moving and tear-jerker three-minute film, Jollibee views the pandemic from the future – as a ‘survival story’ told to the new generation, one that is overcome through the power of family and sticking together. 

Through Jollibee’s strong delivery of content in the past years, it has moved from merely being a fast-food brand to now a platform that brings human stories to audiences, packaged in the most inspiring and touching narratives.

Here’s Francis Flores, JFC Philippines’ regional marketing head and Jollibee Philippines’ marketing head, who lets us in on the conceptualization process of the campaign – sharing on the inspiration and the goal of the film; and once and for all, revealing what the brand considers the crucial elements in serving a successful reel that resonates.

Creative Direction 

What inspired the storyline of the campaign?

Jollibee as a brand has always been about the joy of family. This has always been our main inspiration and guiding principle for all our Brand Love Campaigns whether for short films or brand thematic ads.

When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality. During this time, it was very difficult to convey messages of joy because fear and anxiety were the general sentiments of everyone, but we believed that there was a silver lining amid all this.

We were determined to encourage and uplift everyone by conveying an undisputed truth that even the worst situations cannot put down – the priceless joy that we get from being with our families. Despite the challenges and unfortunate effects that COVID-19 has brought, there is one positive thing that came with it, which is being able to spend more time with our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through.

We wanted this campaign to acknowledge the grim reality of the pandemic but still give a positive message of hope. It’s all about appreciating these moments and finding the ultimate joy with family. Our families have been a comforting factor for most of us in these tough times and we wanted everyone to be grateful for that. It was the year of the pandemic, but it was also the year of the family.

What elements does Jollibee’s creative team consider to make an ideal Jollibee campaign?

It all starts with a powerful and universal truth, and for this campaign – we are spending more time with our families now, it has never happened before and may never happen again. And coming from this powerful truth, we wanted to surface the positive things that we can be grateful for even at the height of the pandemic.

a. The rare opportunity to spend more time and grow closer with our family because of the lockdown/quarantine.

b. The realization that anything can happen anytime, so we must never take anything for granted.

c. Our greatest source of joy lies in the ones that matter the most – our families.

Another important aspect is our collaboration with our partner agencies. We’re blessed to be working with several world-class creative agencies and teams that work with us in bringing our brief and vision to life. And during the whole campaign process, we made sure that we worked in close collaboration with our partner agency – from crafting the brief, ideation, storylines until actual production.

It is also critical to clearly define the message we want to convey and who our audience is. Given the widespread effect of the pandemic, we aimed to reach every Filipino family across the globe and not just in the Philippines. To make this possible, we chose to work with a global team to package the creative message in the most universal way possible, but consciously kept it rooted in genuine Filipino values. The campaign was brought to life with the help of BBH (Bartle Bogle Hegarty), a Singapore-based creative agency, and director Law Chen, an American Born Chinese who is a multi-awarded film and advertising director. Armed with a global perspective, a powerful truth, and an inspiring universal message, we were determined to create a film that not only reflects the heart of the Jollibee brand, but also uplifts the human spirit.

Lastly, we made sure that we provided sufficient media, digital and PR support for our campaigns. We didn’t just focus on launching digital videos and ads, we applied a holistic approach for every campaign. We collaborated with our media, digital, and PR agencies to cover all relevant touchpoints and to maximize the reach and effectiveness of our campaigns. Specific to this campaign, we rolled out various initiatives in social media platforms, tapped media partners, and utilized influencers.

We also made it part of a bigger campaign for the month of May where we celebrated the joy of family, notwithstanding the challenges we were all faced during the pandemic. We launched the Family Thanksgiving month last May 1, and we came out with our Kwentong Jollibee Mother’s Day special a week after which espouses gratitude for your loved ones and the joy of family messaging.

Jollibee has been known to roll out emotional-driven films; why do you think it is important for a brand like Jollibee to communicate its brand message through film?

For over 40 years, Jollibee is a brand that is deeply rooted in Filipino culture and is known for bringing joy to families. It has been part of the lives of Filipino families – from simple bonding moments to celebrating major milestones. And it’s not just in the food that we provide, but in the actual experience and joy that people have with our brand. 

It has always been our mission to bring joy to everyone and producing video content has allowed us to continue effectively conveying our message to our target audience. As the world becomes more digital, with information and content made readily available on various platforms, we’re maximizing the use of videos and short films to continue spreading joy through meaningful but free content that resonates with our target audience.

Viewer perception

What has been the feedback of the audience since releasing this first-ever global campaign? 

As of this writing, the film has garnered over 24 million views on YouTube and Facebook combined since we launched it this year in May 2021. It is always great to see several comments and mentions on social media on how they were able to relate to the film and how it has prompted them to actually show and express their appreciation and love for their family members. 

Since this is Jollibee’s first global brand love campaign, it is also overwhelming to see a lot of positive feedback from the international media and advertising industry. We are also humbled and honored to be featured and picked up by global publications such as Ad Age, Ads of the World, and being among the Top 5 in Ad Forum’s best ads of the week worldwide.

What do you think the brand values ‘A Message from the Future’ convey to its viewers?

It’s about giving people a different perspective on the pandemic; to look at it from a more positive and hopeful light. While it’s undeniable that we are faced with a lot of challenges and hardships because of the pandemic, we want to highlight the importance of having our family by our side. So that when we look back, we won’t only relive the difficulties we have experienced, but rather we’ll remember more how our family was our source of strength, hope, and joy.

We know it’s easy to take things for granted, so we want to remind people to appreciate the time we have with our family and be thankful for even the little things that our family does for us. And like what was said in the video, we’ve all gone through a rough time during the pandemic, but it is our family’s love which saved us. So, no matter how sad this period of our life was, because of our family, we still found joy.

Credits:
Agency: BBH Singapore
Chief Creative Officer: Sascha Kuntze
Creative Directors: Mae Ong & Gaston Soto
Creative Team: Sandra Eichner, Charlene Chua, Dawn Abegail, Shervin Low
Business Director: Ross Henderson
Account Director: Victoria Fernandez
Account Managers: Isabel Ong, Daphne Tan
Chief Strategic Officer: Jacob Wright
Senior Strategist: Zoe Chen
Agency Producer: Wendi Chong
Production Company: Stink Films Shanghai
Director: Lawrence Chen
Film Out: Metropolis Post
Audio House: Twenty Below Music, 750mph, Fuse
Client: Jollibee
JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head: Francis Flores
Assistant Vice President and Head of Brand PR, Engagement and Digital Marketing: Arline Adeva

Senior Brand PR and Communications Manager: Dennis Reyes
Brand Engagement Manager: Beatriz Cruz
Social Media & Digital Content Officer: Jean Vittorio Sabado

This recognition is based on the results of Google Analytics on the most-read stories of 2021 with editorial validation on the significance of a leader’s contribution, campaigns results, and overall impact.

Manila, Philippines – Reminiscent of what many of us have seen from our most-awaited tech product launches, Filipino fast-food chain Jollibee has taken that same theme to launch its newest product, the ‘Chick’nwich’.

The campaign was conceptualized by creative agency BBH Singapore, and was directed by Louis Nieto of Stink Films. The film, shot in Prague, describes the product as if they are taken straight out of a product launch, with descriptions such as ‘ultra-large chicken display’, ‘spatial surround crunch’, and ‘a personal hand-held device to satisfy your appetite’.

Speaking about the film production, Nieto said, “When Jollibee and BBH Singapore approached me with a ‘tech product launch’ idea, I was intrigued and excited. Pushing beyond the territory of food, I wanted to creatively portray the Chick’nwich as something that’s absolutely innovative like no other – like a highly anticipated flagship release from our favorite tech brands.”

Meanwhile, for Francis Flores, country marketing head at Jollibee Food Corporation Philippines and marketing head at Jollibee Philippines, describes their latest product as a breakthrough product for them, a new level of chicken sandwich, bringing a new level of joy to their consumers.

“This gave us the opportunity to go big, and the work from BBH Singapore and director Louis Nieto, as well as the whole crew that gave it their all, certainly does that. Together we have created an ad that we can all be proud of. We look forward to catching the attention – and appetite – of Jollibee and chicken sandwich fans,” Flores said.

Sascha Kuntze, chief creative officer at BBH Singapore, commented, “In the world of product launch ads, no one does it like how the tech giants do. The hype and excitement with a clear product focus was something we wanted to play on. Especially for a groundbreaking product like the Jollibee Chick’nwich.”

Philippines – Top Filipino loveteam, or the country’s moniker for on-screen pairings, John Lloyd Cruz and Bea Alonzo has been seen reunited by none other than top fast-food brand Jollibee via its film studios on YouTube – Jollibee Studios. The two have been recently announced to have been signed on by the country’s largest media network, and before the comeback has been made official on the small screen, the F&B brand gets to revel in bragging rights on being the first one to do so. 

From bringing Filipinos their comfort food, Jollibee has grown its brand to be more than just a food staple. Through the years, it has made itself a platform for human and heartfelt stories via Jollibee studios. Following first-time gold medalist and Filipina athlete Hidilyn Diaz’s story for ‘Kwentong Jollibee’, the brand wows audiences by bringing back one of the biggest loveteams in the Philippines. Cruz and Alonzo’s short film will be tackling a “deeper kind of love.” The two started to team up on-screen in 2005, which was followed by a box-office hit a year after titled ‘All About Love.’ The chemistry and star power of the two cemented them as one of the top love teams in the country.

Titled ‘One True Pair The Movie’, the new short film, which is directed by award-winning director JP Habac and produced by creative agency Publicis JimenezBasic and video production firm Unitel Straight Shooters, features the reconnecting story of Ian del Rosario, who is played by Cruz, and Gela Rosales, who is played by Alonzo, and how their relationship evolved over time despite things changing.

Francis Flores, Jollibee Foods Corporation’s country and regional marketing head for the Philippines, noted that the new film is a heartwarming story about a love that lasts and transcends time and romance.

“It was such a joy being able to work with Bea and John Lloyd for this film. As seasoned and award-winning actors who have also been lifelong friends, they bring maturity to the story that makes it highly relatable and gives weight to the message that when you love someone, you love them forever,” said Habac.

Tats Cruz, Publicis JimenezBasic’s head of agency, said, “When it comes to developing a Jollibee Studios story, the marching orders are always about making it real, universal, and full of hope and that’s what One True Pair surfaces effectively. It’s really a very simple story that tells hard-hitting truths about loving someone.”

Jollibee said that ‘One True Pair The Movie’ is the first in a slew of original entertainment content from the revamped Jollibee Studios YouTube Channel, the brand’s hub for its digital Filipino stories. The film is also one of many that will be starring A-list celebrities, all of which will be exclusively available on Jollibee Studios.

Philippines – Jollibee has been known for its heartwarming ‘Kwentong Jollibee’ (Jollibee story) series, its brand of short films that stirs audiences’ emotions through its relatable stories. Part of the appeal of the narratives is that they are inspired by true events – human stories by ordinary people.

This time, the top fast-food chain is taking a different route. For its latest ‘Kwentong Jollibee’ film which will be launched tomorrow, 15 October, it decided to bring front and center the story of a national personality – the first-ever Olympic gold medalist in the Philippines, Hidilyn Diaz, who recently brought pride to the country in the Tokyo Olympics.

Diaz attained the victory last July 2021 in the Tokyo Olympics 2020 for the sport weightlifting, besting countries China and Kazakhstan. From the momentous win, the untold story of the hardships she went through in training and in life came into the spotlight, and this is what Jollibee aims to immortalize through its latest short film titled ‘Ginto’.

Unveiled in a media launch Thursday, 14 October, Jollibee aimed through a creative narration to tell the story of Diaz – both her immediate journey leading to the gold medal and her humble beginnings before she became every Filipino’s pride today.

Partnering with a young actress who portrays Diaz, the film showed how Diaz grew her simple dream as a young girl to the national pride today that has now been imprinted in the country’s history. The film showed how Diaz used to work with improvised barbells in native gyms and also the experience she’s had in Malaysia just before the Tokyo Olympics 2020, where she found herself going back to dealing with improvised training due to limitations brought by the pandemic.

Francis Flores, JFC Philippines’ country and regional marketing head and Jollibee Philippines’ marketing head, said, “For Hidilyn, the road to gold at the Olympics has been full of ups and downs but what’s incredibly powerful about her story is that it brings the message of not giving up and working hard for your dreams.”

Flores adds, “Aside from being proudly Pinoy, Hidilyn embodies positive values that we at Jollibee also stand for. We are very proud to welcome her to the Jollibee family.”

The film also marks Diaz’s signing with Jollibee as an official ambassador.

Translated from Filipino, Diaz commented, “Of course I feel honored to be a part of the Jollibee family because when you say Jollibee, it’s a trademark for Filipino. As I was growing up, Jollibee has already been there and now that my life story is now part of ‘Kwentong Jollibee’, that’s a big thing for me.”

She adds, “I am very happy that my story will be able to give inspiration to every Filipino especially during the pandemic.”

The film was developed together with creative agency McCann Worldgroup Philippines, who hopes that the new ‘Kwentong Jollibee’ would make a mark in the hearts of Filipinos just as its previous works have.

“The Kwentong Jollibee films have always been about hugot feelings. It capitalizes on making the Filipinos cry, laugh, go ‘awww’ by using unexpected story narratives about romance, family, and relationships. In this new ‘Kwentong Jollibee’, we tried to capture a different kind of hugot – the feeling of pride for the accomplishment of a fellow Filipino,” said NJ Mijares, creative director of McCann Worldgroup Philippines.

Narratives of ‘Kwentong Jollibee’ usually revolve around commemorative themes such as Valentine’s Day and Independence Day. The fast-food chain has also launched in May its first-ever global campaign with a story set in the future, narrating the story of a migrant Filipino family in New York City to send across the message of hope.

Everyone can catch the premiere of Hidilyn Diaz’s special Kwentong Jollibee film on Jollibee’s official Facebook page and Jollibee Studios YouTube channel beginning 15 October.

Manila, Philippines – To mark the Philippines’ 123rd Independence Day, which is celebrated on 12 June, fast-food giant Jollibee has launched a new campaign called ‘Pusong Pinoy’, which in English translates to ‘Filipino heart’, with the aim to celebrate the ‘Bayanihan Spirit’ – a Filipino concept of communal work, discourse, and cooperation to achieve a common goal.

Done in collaboration with advertising agency McCann Worldgroup Philippines, the campaign’s centerpiece is a heartwarming and empowering song that captures the said Filipino qualities. It is composed by songwriter Thyro Alfaro and is brought to life by popular local singers Sarah Geronimo and Billy Crawford.

In addition, the campaign’s music video was directed by local filmmaker Paolo Villaluna. It features snapshots of inspiring Filipinos demonstrating the ‘Bayanihan’ spirit such as, healthcare workers battling in the frontlines, common citizens doing simple acts of kindness, and everyday people who lead donation drives to provide food and other necessities to those in need.

McCann Worldgroup Philippines’ Associate Managing Partner Mitzie Lim-Nacianceno, shared that the film and song were designed and crafted to show how Filipinos are able to spread joy and hope to their fellowmen, through every difficult situation they have faced.

“This is made more relevant by featuring real Filipinos in our film that are making a difference for others despite this pandemic,” said Lim-Nacianceno.

Meanwhile, Arline Adeva, the assistant vice president and head of brand PR, engagement, and digital marketing at Jollibee Philippines, said, “We hope this song can be an anthem of hope and celebration, make us proud of our being Filipino, and encourage all of us to be daily heroes for one another.”

The ‘Pusong Pinoy’ campaign is already available on the official Jollibee Philippines Facebook page and Jollibee Studios Youtube channel.

Manila, Philippines – In an attempt to bring an overall message to the general populace amid the pandemic, Philippine-born fast food chain Jollibee has launched its first-ever global campaign centered on the message of finding joy and love amid the tumultuous times brought by the pandemic.

Jollibee which was put up in the 70’s is the biggest and leading fast food chain in the Philippines, and is continuously making a name globally with new international openings coming after another. To date, it already has 1,300 chains worldwide, with the latest branches in Maryland, USA, and in Leicester Square in London. 

With its wide presence, Jollbee has always made it a point to touch the hearts of consumers through localized narratives, making sure that messages are one with cultural values. This time, due to the call of the global pandemic, the brand has moved to delivering a unified communication in order to bring the message of hope to everyone amid these hard times.

Titled ‘A Message From The Future’, the ad narrates the story of a migrant Filipino family in New York City who, like million others around the globe, have felt the brunt of the pandemic. Set in the future year2060, the first half of the campaign shows the various faces of the pandemic effects, such as job loss, losing loved ones due to the virus, as well as the mother of the family getting infected as well. 

Jollibee stresses that despite all of these losses, the family has found joy and love in the mid of their hardships, focusing on the importance of togetherness. In addition, the campaign signifies the transition of fear into hope by the color grading of the film from monochrome black to a colored one. The campaign concludes with the grandfather telling her granddaughter that one ‘could never take anything for granted’.

For Francis Flores, country marketing head at Jollibee Food Corporation Philippines and marketing head at Jollibee Philippines, the brand aims that through this campaign, they are able to help others find a ‘silver lining’ in these hard times, true to Jollibee’s core value of the joy of family.

“Coming from a powerful truth that we are spending time with our families more than ever, it has never happened before and may never happen again – we wanted this campaign to acknowledge the grim reality of the current pandemic but still give a positive message of hope. It’s all about appreciating these moments with them and finding the ultimate joy with family. Our families have been a comforting factor for most of us in these tough times and we wanted everyone to be grateful for that,” Flores explained.

In producing the campaign, Jollibee chose creative agency BBH Singapore to transition into a global approach.

Sascha Kuntze, chief creative officer at BBH Singapore, commented, “We got a little tired of seeing empty streets and locked up places in commercials. The pandemic was and is a lot more personal. To really make an impact we wanted to show a perspective nobody had explored before.”

The campaign was directed by Law Chen of Stink Films Shanghai, and was shot in New York City.

Prior to this, Jollibee’s home market has also recently released a campaign in line with Jollibee’s new ‘Family Thanksgiving’ month initiative, which was launched to encourage everyone to always appreciate and be thankful for their families.

Manila, Philippines – The Philippine headquarters of the now global fast-food brand Jollibee has released its Christmas ad in the country, which puts to the spotlight one of the few silver linings the pandemic has brought – more time with family.

The ad is one straight out of the “new normal,” where in the first few seconds of the ad, people walking in the streets with face shields on are seen.

The ad was made with no special fuss, but hits home – people have definitely been plagued by the massive lifestyle changes amid the pandemic, but on the other hand, it has also unexpectedly brought a positive effect, such as closer ties with the family.

Such sentiment is represented by the inner thoughts of a child, who looks out the window, longing to go back outside and play in the playground. Then the mellow beginning quickly changes into a happy and grateful disposition.

From the bothered musings of the child “Hangang kailan kaya ganito…” (Until when will this continue) that are delivered as a lyrcial song, the child breaks into a smile and an upbeat tune, now enumerating, still through a song, the good side of it all: the home standing in as the boy’s playground, creating bonding moments with his parents, grandparents, and siblings.

So where does Jollibee appear? In the ad, Jollibee’s signature food items – such as Chickenjoy and Jolly Spaghetti – are displayed as the anchor for the characters’ family time at dinner and merienda (snack time).

Within two days, the ad has already raked in 2.6M views, as of writing, on YouTube. Filipino viewers loved the film, with one commenting on Jollibee’s channel, “[Nice] commercial. [Showing] the positive side of this pandemic ?? [and] bringing family closer to each other ?”

Another user commented, “Jollibee never fails me with [its] commercial ✨??”

Jollibee has been known for proactively participating in designated calendar celebrations and using its special films to pay tribute on Valentine’s, Mother’s, and Grandparents day.

One of its films released on Valentine’s of this year called #CoupleGoals, garnered 21M views, which depicts the reality among seemingly perfect couples on social media.

Aside from the brand’s Christmas ad, the fast-food chain has also recently delighted its Filipino patrons with another year-end surprise when it brought back its signature one-third pound patty burger Champ, and the jumbo variant of its staple Burger Steak, Ultimate Burger Steak.

Manila, Philippines – Fast food chain Jollibee in the Philippines has made a big announcement Friday – its stuffed, hundred percent pure beef, and one-third pound patty Champ burger has been brought back to its menu.

The signature burger of the restaurant is well-loved by Filipinos, and fans were greatly upset when Jollibee announced its phase-out in January of this year. 

The return was revealed on its Facebook. Although offered only on “selected” stores, its availability still spans nationwide with at least 16 stores for every region, including that of the country’s metro location.

The Champ consists of beef patty, tomato, lettuce, and cheese. Tagging along the comeback is also two new introductions, Bacon Champ which has two strips of bacon, and the new Amazing Aloha Champ with honey mustard dressing and two pineapple rings.

The jumbo variant of the Jollibee classic Burger Steak, which was similarly phased out in January, has also been re-added to the menu. The Ultimate Burger Steak consists of garlic rice, a thick burger steak, mushroom gravy, fries, and a fried egg. 

The original Champ is priced at P150 for the ala carte version, while the Bacon and Aloha selections can be ordered at P185 and P199, respectively. Meanwhile, the burger steak’s price starts at P150.

All items are available starting October 30, with the re-added burger steak slated to roll-out in the Visayas and Mindanao region by November 18. 

Hong Kong – Jollibee Group, the company behind Philippine-grown restaurant brands Jollibee, Chowking, and Greenwich has opened Mainland China’s first-ever Tim Ho Wan in Shanghai.

In November 2019, the joint venture between Jollibee Foods Corporation (JFC) and Tim Ho Wan’s operator Dim Sum Pte. Ltd was formed.

The restaurant has been Michelin-starred and is often dubbed as the cheapest one within such distinction. Its popular dishes include the signature baked BBQ pork buns, rice rolls, pork & shrimp dumplings, and the pan-fried radish cake.

It will be located in integrated development Jing An Kerry Centre in Shanghai’s Jing’an District.

Jollibee Group CEO Ernesto Tanmantiong revealed that the group intends to open 100 restaurants in the country in the next 5 years.

“Opening in Shanghai, one of the busiest global hubs, is an excellent starting point for our expansion plans for Tim Ho Wan in Mainland China,” commented Tanmantiong.

He also said, “The core of Tim Ho Wan is to serve delicious authentic Hong Kong dim sum to more people at a good value for money, and this is why we believe that Tim Ho Wan is a great addition to the Jollibee Group’s portfolio.”

According to the group, its initial opening has been met with a large flock of customers.

Jollibee Foods Corporation China Chairman Carl Tancaktiong said, “Given the response we are seeing, we are planning to open the second store by the end of this year. Aside from Shanghai, we will also open in Beijing, Shenzhen, and Guangzhou.”

Jollibee Group’s portfolio of restaurants span operations in 35 countries including United States, Canada, Singapore, and United Arab Emirates.