Tag: It's Friday

Australia – In Sydney, there’s a growing crisis. Sydneysiders are flushing everything, but the kitchen sink down their toilets, causing blockages that cost Sydney Water a whopping $27M a year.

Continuing the momentum of the Toilet Blockers Anonymous campaign, launched in 2024, Sydney Water, with creative agency It’s Friday, tackle the issue right where it counts – the toilet itself. The solution comes in an unexpected form: a self-help guide with a cheeky twist – world-first ‘Toilet Blockers Anonymous – Flushable Guidebook.’

Created in partnership with eco-friendly toilet paper brand Who Gives A Crap, the guide is printed directly onto loo rolls. Each sheet delivers a humorous but educational reminder of what not to flush down the toilet, from dental floss to hair…and even golf balls. The roll ends with a final pledge to stop blocking habits for good.

To make the message impossible to ignore, the campaign landed straight in bathrooms across Sydney. Led by plumber influencers, such as @SydneyPlumberChick, plumbers across Sydney hand-delivered guidebooks during real-life toilet unblocking visits—catching, but also helping, culprits red-handed.

By reaching Sydneysiders where it matters most—their bathrooms—Sydney Water hopes to flush out bad habits and keep the city’s pipes flowing freely.

Tim Barrett, digital marketing manager at Sydney Water, said, “We needed a way to grab people’s attention where it matters most—literally in their bathrooms. Blockages are expensive and entirely preventable. This campaign delivers an unforgettable reminder right where behaviour change happens.”

Meanwhile, Vince Lagana, CCO at It’s Friday, commented, “Humour has the power to drive real change, especially when it meets people in everyday moments. By turning a roll of toilet paper into a scroll of knowledge, we’re flushing out bad habits—one sheet at a time.”

Australia – Greater Bank is partnering with independent creative agency It’s Friday to create a new brand platform and vison for the brand. It’s Friday was appointed as the lead creative agency after a competitive pitch.

Kate Messenger, head of brand and marketing at NGM Group, said, “We have big plans for our Greater Bank brand, and we’re excited to tell a strong new story with It’s Friday.”

She added, “Greater Bank isn’t just another bank; they’re a challenger brand with heart and an ambition to make an impact to Australian lives. We’re excited to be partnering with Kate, Garry and the awesome Greater Bank marketing team, and we’re eager to get stuck in to help them realise this ambition around customer engagement and growth.”

Meanwhile, Pete Bosilkovski, CEO at It’s Friday, commented, “It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way. We can’t wait to build a brand platform that will tell Greater Bank’s story like never before.”

Australia – Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined with Suntory BOSS Coffee to celebrate the bold ambition fuelled by Suntory BOSS Coffee across Australia and New Zealand in a new campaign created by agency It’s Friday.

As a culinary creator with over 4.2 million Instagram followers, a cookbook, and 5 million YouTube subscribers, Andy knows the value of hard work backed up by unwavering ambition.

Showcasing his inspiring career journey, the campaign highlights Suntory BOSS Coffee as the ambitious coffee made for ambitious people – wherever they may be. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.

Andy’s passion and determination aligns with Suntory’s ethos of always striving for what’s next. Whether he’s crafting culinary content, testing recipes, or sharing new cooking techniques, Andy will have a Suntory BOSS Coffee by his side to keep him fuelled and focused.

Morgan Loveridge, head of Oceania Market Execution at Suntory BOSS Coffee, said, “We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee.” 

Meanwhile, Vince Lagana, CCO of It’s Friday, commented, “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory BOSS Coffee’s ambition to help ambitious workers keep achieving.”

Speaking about his involvement in the campaign, Andy said, “I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a no-brainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory BOSS Coffee is all about.”

Australia – Investment management company Colonial First State (CFS) calls on Australians to take their superannuation or super off its fund management’s autopilot in the latest campaign produced with creative agency It’s Friday. 

According to research by CFS, the majority of Australians leave their super on autopilot, merely trusting that their funds will yield competitive returns and fees over time. 

CFS warns them of the possible consequences of insufficient involvement in the management of their super, such as average fund and average retirement, in its new campaign.

“Being on autopilot with your super is an easy trap to fall into. The industry has conditioned Aussies to set and forget. But paying high fees or enduring poor performance can have a major impact on your retirement savings. In fact, they might be shocked at just how average their recent performance has been,” Josh Grace, customer office group executive at Colonial First State, said.

“With this campaign, we want to get people off autopilot and realise that it’s easier than they think to defy average simply by switching to Colonial First State. It’s one reason why CFS customers have amongst the highest confidence and preparedness for retirement,” Grace added.

Vince Lagana, CCO at It’s Friday said “It’s eye-opening that so many Australians don’t know what their super is doing, or where it’s heading, but it shows just how common being on autopilot is. This powerful creative insight formed the basis of a simple and relatable message highlighting how Colonial First State gives Australians ways to switch off autopilot so they can easily take control of their super and avoid an average retirement.”

Sydney, Australia – In a humorous attempt to fix the problem with Sydney’s sewer blockages, Sydney Water has teamed up with creative agency It’s Friday in a new campaign to call out Sydneysiders’ bad flushing habits. 

Sydney Water and It’s Friday aim to spotlight the alarming issue that 55% of Sydneysiders still believe it’s acceptable to flush more than just the ‘3Ps’ (pee, poo, and toilet paper). This misconception leads to over 20,000 sewer blockages annually, costing $27 million in clean-up expenses.

The campaign will run across film, social media, radio, print, and PR. In the film, errant flushers, dubbed ‘Toilet Blockers’, candidly share their incorrect flushing habits, highlighting their contribution to the city’s growing problem of blocked sewers.

Furthermore, the film introduces a support group called Toilet Blocker’s Anonymous that educates ‘Toilet Blockers’, teaching them that only the 3Ps should be flushed down the toilet and nothing more.

Elise Barker, acting head of brand, media, and marketing at Sydney Water, said, “This is a serious issue in our wastewater network and a significant problem right across Greater Sydney. We wanted to use humour to make people think twice about what they’re flushing down the toilet. The 3Ps may be simple to learn, but we needed a memorable and engaging way to encourage people to rethink their behaviour. It’s Friday’s ‘Toilet Blockers’ campaign does just that.”

Vince Lagana, CCO of It’s Friday, added, “The message is simple: if you flush inappropriately, you’re part of a hidden group of everyday Sydneysiders who must break their bad flushing habits before it breaks their toilet. You may not know it, but you are a toilet blocker. It’s not often you get to communicate a message that’s serious but also so awkward; it’s tailor-made for comedy. We’ve had a great time bringing it to life, and we’ve all learned things along the way. Like, who knew tissues shouldn’t be flushed?”

Australia – Suntory BOSS Coffee, Japan’s iconic canned coffee brand, has teamed up with creative agency It’s Friday in a new brand campaign that redefines the trans-Tasman coffee experience. 

Based on the understanding that Aussies and Kiwis have a deep appreciation for robust, high-quality coffee, Suntory BOSS Coffee’s campaign revolves around the unique Japanese ‘Flash Brew’ method, where coffee is brewed hot and chilled fast to deliver a rich coffee taste. 

It’s Friday’s campaign for the iconic coffee brand positions it as the ideal partner to help fuel busy work days with a delicious, convenient flash-brew coffee experience.

With the new brand tagline ‘Ambition is’, the messaging across the campaign assets sets to reinforce the quality coffee taste experience inside every can of Suntory BOSS Coffee, which will deliver a boost to drive further ambition for the day ahead. 

Furthermore, its new brand visual identity draws inspiration from Japanese craftsmanship and ‘Kanso’, which is defined as simplicity. Its fresh new brand identity challenges conventional perceptions of craft coffee and positions the brand as the ultimate catalyst for ambition and drive. 

The ‘Ambition is’ campaign runs across TV, digital video, social, OOH, and POS. The new visual identity is also rolling out across key customers. 

Amy Hiscock, head of Suntory BOSS Coffee marketing at Suntory Beverage & Food APAC, said, “Suntory BOSS Coffee is proudly the number one canned coffee beverage across Australia and New Zealand. When we introduced the product into the market two years ago with our ‘How Japan Can’ campaign, it was important that we raised awareness of the category and focused on our Japanese heritage.” 

She added, “The new campaign ‘Ambition is’ and updated visual identity, developed with the team at It’s Friday, allow us to continue to hone in on our heritage but also dial up the quality and taste experience to inspire a Boss Coffee experience at any time during the work day. Suntory BOSS Coffee is real, rich-tasting, flash-brewed coffee, all in the convenience of a can.”

Also speaking on the campaign, Vince Lagana, CCO and co-founder of It’s Friday, shared, “In this first iteration of the ‘Ambition is’ campaign, we wanted to focus on the brand’s real coffee credentials. We knew we’d never replace the first coffee of the day for Australians and our Kiwi friends. That’s too sacred. But once people understand that Suntory BOSS coffee is real coffee, they see that there’s a fresh way to get that second or third coffee hit. That’s where Suntory BOSS Coffee comes into its own. That’s how it can help fuel ambition as the day goes by. We’re looking forward to rolling out more under the ‘Ambition is’ platform soon.” 

Australia – Sydney Water partners with creative agency It’s Friday for its latest water conservation campaign that spotlights water conservation ways with iconic water-wasting character ‘Bob’.

The campaign presents a TVC that features the character ‘Bob’, who is joined by his ten-year-old self. In the TVC, Little Bob picks on Bob’s water-wasting ways and highlights the simple steps everyone else can take to conserve it.

Bob is a character that has become synonymous with Sydney Water, and It’s Friday’s task was to bring this beloved character to life in the campaign.

The creative agency brings in Aussie actor Shane Jacobson to play Bob. Meanwhile, a nation-wide search for a 10-year-old boy was conducted to find someone who has the same bone structure as Shane. all of this to fit his mini-beard made out of human hair and make the match as close as humanly possible.

The water conservation campaign will appear across TV, radio, OOH, and social channels.

Sydney Water’s campaign comes as signs of an expected dry summer, and returning El Nino conditions pose a risk of possible water restrictions for the city.

Megan Miller, head of brand at Sydney Water, said, “Sydney Water is delighted to be partnering with Its Friday to create cut-through, clever advertising to spike awareness around the very serious issue of water conservation as we approach the prospect of another drought. Enticing Sydney to save water isn’t an easy task, particularly with unpredictable weather and fluctuating dam levels.”

She added, “It’s Friday injected new life into our long-running Bob campaign, ensuring that its water-saving message will be noticed by as many Sydneysiders as possible at this crucial time for our water supply.”

Speaking on the campaign, Vince Lagana, CCO and co-founder of It’s Friday, also shared, “We’re taught to save water as kids, but over time, apathy sets in. Little Bob hits his older self and Sydneysiders with a truth bomb: You know not to waste water; you have always known, and you need to stop doing it.”

Australia – To embark on another transformative journey, ELMO Software has recently announced its strategic collaboration with It’s Friday, an independent creative agency based in Sydney. In this collaboration, the team is set to introduce a fresh chapter of its brand identity to drive ELMO’s distinctive qualities in the market. 

This move will engage in developing the brand’s new purpose, vision and values including the articulation of the brand’s reasons for their business practices, establishing a robust foundation for the company’s forthcoming phase of growth.

Beyond this strategic collaboration, the brand update also extends to embracing a bold and confident new look to reflect the big, bold changes within the HR community the company serves. This move is pivotal in navigating an increasingly competitive landscape, positioning ELMO as a distinguishable entity poised for a more impactful future.

Speaking about the brand revamp, Kate Jones, chief marketing officer at ELMO said, “The It’s Friday team have led us to a more distinctive and thought-provoking brand. At its most effective, our brand should encompass the perceptions, reputation, and experience that our clients have with us. Our new brand firmly does that.”

Vince Lagana, chief creative officer, and co-founder at It’s Friday said, “The new design system was inspired by all the amazing things that make ELMO a force in the HR world. It reflects the brand’s data and software capabilities in a bold and contemporary way that brings a breath of fresh air to the category.”

Sydney, Australia – It’s Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency’s strategic vision and improve its overall performance by accelerating brand growth. 

Sheen was most recently Head of Strategy at R/GA Australia. Prior to that, she worked at DDB Sydney as a Planning Partner. 

With over 20 years of experience in the field, Sheen has led the way in strategic thinking for companies like Nestlé, Amazon, Westpac, Transport for NSW, and Coca-Cola. 

Speaking about the appointment, Pete Bosilkovski, CEO and Founder of It’s Friday, said, “Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity. Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths.” 

He added, “Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola. Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”

Meanwhile, Sheen expressed, “It’s Friday has experienced phenomenal growth over the past two years. I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.” 

Sydney, Australia – To launch its new wealth management platform, CFS Edge, Colonial First State has created a tech-focussed B2B campaign with its agency, It’s Friday, positioning the innovative platform as ‘The New Possible’.

Developed with FNZ, a global wealth technology and services company backed by former US Vice President Al Gore’s investment group, CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.

Josh Grace, customer office group executive at Colonial First State, said, “As the first major new platform in the wealth management sector for nearly a decade, CFS Edge demanded a bold new look, signalling that a new world has opened to advisors. This is technology that adapts to how they work, so it is, in almost every way, the New Possible. Every part of our communications has been styled to reflect this.”

Meanwhile, Vince Lagana, CCO at It’s Friday, commented, “CFS Edge is a step change for advisers. The visual metaphors don’t just emphasise some of its best features, they also bring to life the feelings of release and empowerment an adviser has while using them.”