Technology Featured Southeast Asia

SAP launches digital innovation hub in Singapore

Singapore – Multinational software company SAP has recently launched the SAP Labs Singapore, a digital innovation hub that will drive product leadership, foster local digital talent, and boost ecosystem and community engagement. 

This new hub will be the first in SEA for SAP with the aim of catalysing deep technology such as artificial intelligence (AI) and machine learning, and advancing transformative digital supply chain, intelligent business network and sustainability solutions.

The opening of the hub was witnessed by Gan Kim Yong, Minister for Trade and Industry; and Singapore Economic Development Board (EDB) Managing Director Jacqueline Poh

Thomas Saueressig, member of the executive board of SAP SE for SAP Product Engineering, said that the hub joins a network of strategic high-tech clusters, reinforcing SAP’s strong confidence in Singapore as an innovation and investment hub, its highly educated and skilled talent, and its position as a regional beacon of excellence in technology innovation and a digital future.

“The future is created today. That is why SAP helps customers become sustainable, intelligent, and networked enterprises. We invest significantly in R&D to build solutions that not only help our customers digitally transform but create value for their businesses and the communities they operate in. Our global and diverse labs network is SAP’s unique innovation backbone and a source of inspiration, creativity, and innovation,” Sauressig said.

Meanwhile, Poh said, “SAP’s decision to establish SAP Labs in Singapore reinforces the company’s confidence in our position as a hub for enterprise software product development and innovation. SAP Labs Singapore will create exciting job opportunities here in areas such as artificial intelligence and machine learning that will further deepen the skills of our workforce.”

Lastly, Manik Saha, the newly appointed managing director for SAP Labs Singapore, commented, “As companies look towards a new era of growth, businesses need to be agile and continually reinvent themselves. In a digital-first future, organisations must rapidly develop an innate ability to innovate – not just to adapt to the changing customer landscape, but to also create new sources of value and competitiveness as they consider broader challenges like sustainability. We aim to empower all organisations to embrace an innovation mindset.”