Tag: Innity

Singapore – Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video. It aims to provide brands with access to curated CTV and premium video audiences across Southeast Asia and Hong Kong.

The partnership will see FreeWheel combining its advertising technology with Innity’s local market expertise. Through the collaboration, Innity’s clients can connect with premium video sellers across markets in the region. This includes Singapore, Vietnam, Thailand, Malaysia, the Philippines, Indonesia, and Hong Kong.

FreeWheel’s streaming hub offers advertisers access to premium video inventory, made seamless through a single entry point. The platform enables advertisers to connect efficiently with global buyers and sellers, maximising outcomes.

Additionally, the partnership will allow advertisers to reach key audience segments in the automotive, finance, FMCG, and lifestyle industries.

“This strategic partnership with Innity aligns with our global vision to deliver simplified and unified advertising experiences for advertisers and addresses some of the industry’s key needs: removing unnecessary friction in media buying, improving addressability, and driving greater return for marketers,” said Alvin Tan, commercial director, APAC at FreeWheel.

“This collaboration comes at a crucial time as advertisers seek to capitalise on the rapid growth of CTV and streaming in the region, through the right balance of quality inventory and campaign efficiency. We’re excited to partner with FreeWheel to offer brands a smarter, more scalable way to connect with audiences. This partnership also aligns with our broader vision to expand our video and CTV offerings and help our partners thrive in a streaming-first future,” Fabian Looa, COO and co-founder at Innity, commented.

Hong Kong – LINE Today Hong Kong, the news and content curation hub within social messaging app LINE, has partnered with digital advertising solutions company Innity to launch its new self-serve platform to streamline its ad operations and expand its ad offerings to advertisers. 

LINE Today curates and publishes over 1,000 news and content articles daily and has over two million monthly active users. The new custom platform enables LINE Today’s advertisers to set up orders, manage campaigns, and build their creatives. It also enables advertisers to run Innity’s high-impact mobile ad formats like Mobile Spin and Mobile Cards, amongst others. In addition, advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard. 

Queenie Hung, LINE’s sales director for Hong Kong, commented, “We’re excited to enable advertisers to easily and quickly create and upload their own campaigns that they can push live to 2 million active users on LINE Today Hong Kong in an effective way.”

Meanwhile, Andrew Lim, Innity Hong Kong’s managing partner, shared that they are excited to be working with LINE Today Hong Kong who is an innovative publisher dedicated to discovering the best advertising technologies. 

“We’re excited to have become their partner and support and streamline their ad campaigns with our programmatic-driven self-serve solution, and we expect that it will create significant monetization opportunities for them,” said Lim.

Singapore – Digital advertising solutions company Innity has made its latest feature, Shoppable QuickBuy, available on their enhanced Innity Shoppable Solutions service, allowing online shoppers to now add items directly to their online cart from the ads they see online.

With Innity’s Shoppable QuickBuy tech, users are able to browse and add products to the retailers’ cart all from within the ad format, retailers’ landing pages, blog posts, or apps. Once shoppers click on the ‘Buy Now’ button, they will be led straight to the ‘Add to Cart’ page or checkout page on the retailers’ site. 

Innity’s in-house creative team custom designs each creative experience so that it is unique to each brand.

“Innity Shoppable Ads solution was designed to effectively shorten and streamline the traditional consumer purchase journey, allowing users to go from discovery to purchase in an instantaneous and engaging experience, leading to greater profits for brands,” the company said in a press statement.

The shoppable platform is also equipped with advanced data feed management to allow retailers to synchronize product feed across multiple sales and marketing channels to monitor, enrich and update product info or pricing simultaneously.

In addition, retailers can also create custom segments from their product catalogs to run dynamic ads that can highlight personalized products to shoppers who have already shown interest in the brand.

Speaking about the feature launch, Phang Chee Leong, co-founder and CEO at Innity, said, “We’re thrilled to be rolling out Shoppable QuickBuy to help more brands adopt and maximize the power of discovery commerce; to turn interests into purchases, and content into conversions more seamlessly. As a result of the global COVID-19 pandemic, consumer behavior towards online shopping has shifted for good, and we believe this change will continue beyond the pandemic.”

He added, “We’re constantly on the lookout for new ways to improve and expand our Innity Shoppable Media platform, with the goal to make the online shopping experience more interactive, personalized, and instantaneous for everyone.”

Singapore – E-commerce has now hit its pivotal growth: consumers now can’t imagine life without it, and merchants and brands have moved past seeing it as a vanity, and now takes space in their main business strategies. 

If there’s an entity that has benefitted the most in this new economic change, it would be the SMEs. SMEs, with their nimble nature, have always had fast growth as its advantage, and the opportunity to digitize has recently been the sure-shot route to growth.

Innity, the digital media transformation partner in Asia, has shared one of the recent digitization initiatives it has developed for one particular SME in the area of traditional Chinese medicine (TCM) – China Tangshan in Singapore – a manufacturer of the said pharmaceutical products in the country since 1977.

China Tangshan
China Tangshan’s e-commerce website, developed in partnership with Innity

China Tangshan was founded by Chong Kee Fee, who served many years as an apprentice and operations supervisor at a traditional(TCM) factory in Malaysia. Coming into Singapore in the ’70s, he put up the same nature of business with his wife. 

The long-time seller and manufacturer of TCM, which saw its early stages rolling out proprietary formulations under house brands Chankang, Heaven Star, and Tongsha, shared that they have always had limited resources, but have always wanted to expand its distribution network, to reach out to more medical halls and potential sales outlets.

At present, it continues to seek enough manpower, capital, and time to grow its network, and while a digital marketplace was briefly eyed on, it had not been top-of-mind until recently. 

“We considered digitizing our business when the online and social media platform started flourishing. We even made the effort to set up a website ourselves a few years ago. We knew we had to digitize to cater to the changing consumer habits, but it was not our top priority,” shared the company. 

With the effects of the pandemic coming into full circle, hitting the economic health of businesses both big and small, China Tangshan, like others, knew it was the right time to go digital. With this, it soon partnered with Innity to finally see its digitization through, under the digitization support scheme by the country’s Enterprise Singapore. 

China Tangshan

“Prior to the pandemic, the market for TCM products had already changed drastically. The younger generation is less exposed to TCM products which affected the market. Medical halls also closed one by one as operations got on in age and could not find successors. Hence, we faced a stagnant customer base and a dwindling distribution network,” said the company. 

With its new e-commerce, China Tangshan bared that its visibility has increased, now having been able to reach and engage its target audience directly and at scale.

“We also hope to grow a new following especially among millennials,” added the company. 

China Tangshan

Lee King Huat, country head of Innity Singapore, commented, “We were delighted to work with China Tangshan on digitizing their business. With our solutions, we are confident that China Tangshan will be able to extend its reach and expand into regional markets in the future.”

The new website and e-commerce portal of China Tangshan was built out of an integrated e-commerce solution by Innity which includes custom-building the website, product photo-taking, social media marketing, and tracking of sales performance. Innity also took the lead to establish the TCM seller’s suitable payment gateway and the best language to use for its website content.

In the interview between Innity and China Tangshan, it shared that now, having brought its digital footprint down, it aims to target the millennial consumer amid growing its website traffic, and as it further enriches its content on the website and through engaging with the audience through social media.

On recommending SMEs to go digital, China Tangshan said, “A definite yes. Not only is online shopping and social media here to stay, but digital marketing is also much more affordable and cost-effective as compared to traditional marketing. SMEs like ourselves need to digitize to stay relevant.”

Singapore – Digital advertising solutions provider Innity has launched Shoppable Ads, a programmatic ad platform, as part of their Digital Commerce Advertising Partnership Program alongside premium publishers in the Southeast Asia region.

Through Shoppable Ads, Innity provides an end-to-end shopping experience for customers that streamlines the consumer purchases while providing businesses with insights to able reach purchase-ready customers easily. Furthermore, the platform also features a showcase of multiple products, complete with up-to date product details and pricing. When clicked, it takes them straight to the product’s checkout page.

“Shoppable Ads have the ability to reduce a user’s purchase journey substantially, taking them straight from awareness to purchase. The increase in efficiency will drive ROI and keep consumers coming back for more. With the rapid acceleration of e-commerce today, mastering the potential of digital commerce has become a core strategy that advertisers should no longer ignore,” said Phang Chee Leong, CEO and co-founder of Innity. 

With many marketing platforms using standard banners for advertising, little emphasis is shown on interaction. Hence, Innity’s existing supply side platform (SSP) allows marketeers greater viewability and engagement through programmatic and data-driven buys for high impact advertising.

“Since its inception, Innity has consistently led the industry with its commitment in developing high-impact, engaging ad experiences. Enhanced creativity is proven to drive impact and action. Our Shoppable Ads were developed to help solve the industry’s need for highly viewable, creative ad formats to break through the clutter to drive meaningful engagements,” Phang commented.