Tag: initiative
The new contract also sees the agency expand its remit to include media services for Australian Unity’s growing home health platform.
Already considered one of Australia’s largest consumer healthcare companies, Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.
These appointments follow recent new business wins including Netflix and Volvo plus recent contract extensions including Goodman Fielder and Fantastic Furniture.
For the launch of the initiative, ACCIONA has broken down a decommissioned blade from its Waubra Wind Farm in Victoria into a versatile particulate that can serve as a raw material for sustainable product manufacturing.
Initiative was first appointed as Goodman Fielder’s ATL partner in 2020 and awarded its BTL retail marketing planning in early 2023.
Volvo has appointed IPG Mediabrands to manage its media account across all markets outside China, covering key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea
The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe's mission to give its workers all-encompassing support and care...
Initiative, the Fame and Flow agency within IPG Mediabrands, has announced the appointment of three new senior client-facing roles, with Hatty Wetzki as the regional client business director, Lucy Jacobsen as the group client director, and Sheena Deutscher as senior communications design director.
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
Media agency Initiative has announced the promotion of Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)