Tag: Industry Insights
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
![[Feature] Sentimental Ads in 2026](https://marketech-apac.com/wp-content/uploads/2026/02/Feature-Sentimental-Ads-in-2026.jpg)
According to neuroscience, the human brain can register an emotional stimulus in as little as 100 milliseconds—often before we are consciously aware of what we are seeing. Long before logic kicks in, the amygdala has already signalled whether something feels joyful, threatening, nostalgic, or moving....
In 2026, travelling fueled by food and not just by destinations is no longer a trend. In fact, research from Agoda revealed that apart from driving tourism, food has become a core element in enticing tourists. Indonesia, for instance, was regarded as a Destination Champion from the annual La Liste awards,...
India — The government of India has rolled out its annual Union Budget for 2026, with allocations for digital infrastructure, social welfare, and other sectors heavily highlighted. With these factors as key priorities, marketing and advertising face potential adaptation needs, prompting marketers to...
At Million Dollar Branders, brands are not just built—they are engineered to endure. Standing out for their rare integration of commercial intelligence, buyer psychology, and creative ingenuity, creating brand experiences that are both strategically precise and emotionally resonant. Every campaign...
In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
For Azril Arif, leading Mechanikos in a data-driven era has always been about bridging analytical precision with imaginative storytelling. In MARKETECH APAC’s latest Agency Leadership Decoded series, Azril, director of marketing & analytics at Mechanikos, shares how he guides a fast-growing organisation...
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Singapore – Global berry company Driscoll’s has appointed Jiunn Shih as its first-ever global chief marketing officer, marking a significant milestone in the company’s evolution toward becoming a unified global brand with strong local resonance. In his new role, Jiunn will oversee marketing performance...
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)