Tag: Industry Insights
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink, co-founder and managing director at Netlink World Indonesia, shares how he leads the team towards efficient team-building before...
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
In digital advertising, reaching the right consumer is no longer just about scale—it’s about precision, privacy, and performance. For years, the industry has debated two dominant approaches: contextual targeting, which aligns ads with the content being consumed, and behavioural targeting, which relies...
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
For consumers, AI agents open up an exciting portal of new personalised customer experiences, alongside AI assistants and new modes of gen engine optimised ‘conversational commerce.’
Singapore – Ad spend across the Asia Pacific region is projected to rise by 5.8% in 2025, outpacing both global GDP and ad investment forecasts, while EMEA and the Americas are set for slower growth, according to a report by Dentsu. The report revealed a slight acceleration in APAC ad spend, rising from...
It is undeniable that ongoing advancements in advertising technologies such as personalised connected TV (CTV) and Free Ad-supported streaming TV services, as well as rapidly evolving AI technologies will influence advertiser strategies moving forward
