Tag: Indonesia

Indonesia – PT XL Axiata Tbk (XL Axiata), PT Smartfren Telecom Tbk (Smartfren), and PT Smart Telcom (SmartTel) have signed a definitive agreement for a landmark merger valued at IDR104 trillion (US$6.5b) in pre-synergy enterprise terms. 

The merger will establish PT XLSmart Telecom Sejahtera Tbk (XLSmart), a telecommunications powerhouse uniting the strengths of Indonesia’s leading operators. With enhanced scale, resources, and expertise, XLSmart aims to drive innovation, elevate service quality, expand digital infrastructure, and strengthen connectivity nationwide while fostering a more competitive market.

Under the merger, XL Axiata will serve as the surviving entity, with Smartfren and SmartTel merging into XLSmart. Axiata Group Berhad (Axiata) and Sinar Mas will jointly hold 34.8% stakes in XLSmart, sharing equal influence over its strategic direction and decision-making.

Vivek Sood, group chief executive officer of Axiata Group, commented, “We firmly believe that industry consolidation paves the way for a more connected Indonesia and ASEAN, bridging the digital divide to foster a thriving and inclusive future where communities and businesses flourish. This merger is an important step in laying the foundation for a robust digital economy. It will allow us to cater to the unique infrastructure service coverage, product offering, and quality of network experience. Synergies derived from mergers will improve shareholder value and will be partly reinvested in future growth opportunities.”

Franky Oesman Widjaja, chairman of Sinar Mas Telecommunications and Technology, also said, “The merger is a key part of our strategic effort to deliver significant added value to all stakeholders through excellent services, digital connectivity, and innovation, including supporting the Indonesian Government’s efforts in driving digital transformation. This aligns with the philosophy of unity for a greater purpose; as the saying goes, ‘If you want to go fast, you go alone; if we want to go far, we go together.’ At Sinar Mas, we often say, ‘Together, we go far, fast, and beyond.’ This brings added value to customers and employees while supporting the Indonesian Government’s efforts to encourage digitalisation.”

Axiata highlights that the merger will accelerate 5G, AI, and cloud adoption, enhance network quality, and promote sustainable competition, supporting Indonesia’s vision for a digitally inclusive future. It also aligns with government goals for efficient spectrum use and a healthier market structure.

The official statement from the company also noted that the merger will create diverse roles and growth opportunities for employees, fostering collaboration, prioritising career development, and ensuring a supportive, compliant work environment.

Meanwhile, customers will enjoy enhanced connectivity, faster speeds, and broader coverage. The merger will deliver competitive pricing, advanced digital services, and an expanded product portfolio tailored to consumers, MSMEs, and enterprises.

Dian Siswarini, president director & CEO of XL Axiata, shared, “By combining our resources, expertise, and market positions, we will enhance our competitive edge, drive innovation, and unlock new growth opportunities to build a better future together. This merger not only represents a commitment to strengthening Indonesia’s digital economy but also highlights our dedication to bridging the digital divide, expanding access to reliable telecommunications, and fostering a digitally inclusive society. With a shared vision and collective effort, we are poised to deliver value to shareholders, support the nation’s technological aspirations, and set new benchmarks in the telecommunications industry.”

Merza Fachys, president and director of Smartfren, added, “This merger is a carefully considered strategic move to create significant value for all our stakeholders, reflecting our concerted commitment to delivering superior services, enhancing digital connectivity, and driving innovation in the industry. Bringing these businesses together will build on our joint, long-term commitment to Indonesia, giving us the strength and scale to contribute meaningfully to the country’s digital ambitions. There is a clear opportunity for all of us to play a bigger role in this important journey for our country; we believe that by creating XLSmart, we can build on our joint, long-term commitment to customers and communities across Indonesia.”

Currently, the boards of XL Axiata, Smartfren, and SmartTel have approved the merger, pending regulatory and shareholder approvals, with completion expected in the first half of 2025. The parties are committed to a smooth transition, keeping employees, customers, and partners informed throughout the process.

CIMB and J.P. Morgan serves as financial advisor to select Sinar Mas entities, while Deutsche Bank and Maybank advise Axiata. Citibank acts as the financial advisor for XL Axiata.

Indonesia – Telkomsel Enterprise, in collaboration with creative agency Allheart, has unveiled the next phase of its #PastiAdaSolusi campaign, forging impactful new partnerships with Bank Rakyat Indonesia (BRI) and PT Putra Perkasa Abadi (PPA) to accelerate digital transformation across diverse industries.

The #PastiAdaSolusi Berani Jadi Lebih campaign began with partnerships with Gojek and Samsung, addressing critical business needs through tailored digital tools and innovative solutions. 

With Gojek, Telkomsel Enterprise introduced Paket Gojek Swadaya and communication platform as a service (CPaaS) solutions to boost productivity and streamline communication for drivers and employees. Meanwhile, the collaboration with Samsung leveraged advanced messaging tools to enhance audience engagement and optimise workflows for businesses.

These collaborations demonstrated Telkomsel Enterprise’s focus on empowering businesses and individuals to overcome challenges with confidence and efficiency.

As the campaign expands, Telkomsel Enterprise has partnered with BRI to integrate advanced connectivity with the bank’s financial solutions, empowering small and medium enterprises (SMEs). The collaboration aims to digitise services, enhancing accessibility and efficiency for entrepreneurs in Indonesia’s competitive digital economy.

Additionally, Telkomsel Enterprise is also partnering with mining and asset management firm PPA to enhance operational efficiency. By leveraging Telkomsel’s digital solutions, PPA aims to streamline heavy equipment rental, earthmoving, and mining services, driving sustainable growth in Indonesia’s mining sector.

Conceptualised by Allheart, part of the 1Hati network under FAB Indonesia, the #PastiAdaSolusi campaign highlights Telkomsel Enterprise’s mission to drive change through technology. Allheart ensures the campaign resonates with diverse audiences, bridging innovation and real-world impact to showcase each partnership’s role in Indonesia’s digital transformation.

Faiz Fashridjal, co-founder and business director of Allheart, said, “Allheart is proud to support Telkomsel Enterprise in creating a unified vision for Indonesia’s future. The #PastiAdaSolusi campaign represents more than just business solutions; it’s a movement toward a more innovative, inclusive, and connected Indonesia.”

Indonesia – Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.

The partnership integrates City Vision’s extensive digital screen network into the Broadsign supply-side platform (SSP), allowing global media buyers to access premium programmatic DOOH inventory in Indonesia through over 35 connected demand-side platforms (DSPs).

City Vision will also utilise the Broadsign content management system (CMS) to manage most of its network, ensuring a seamless and consistent user experience across its screens.

City Vision is in the process of migrating its remaining assets to the Broadsign CMS, a move that aligns with its broader strategy to unify systems and expand its reach beyond Greater Jakarta to other major cities across Indonesia.

“With its inventory now on the Broadsign SSP, advertisers can now programmatically purchase ad space on City Vision Screens on an impression basis, aligning with the buying methods used across major digital platforms like Meta, Google, and TikTok,” commented Veronica Ong, sales director at Broadsign SEA. 

“This new programmatic approach brings greater flexibility and efficiency to City Vision’s inventory, allowing advertisers to dynamically update their campaigns in real-time and deliver relevant messaging at the right moment. City Vision can now enable advertisers to engage Indonesian audiences in a way that is more impactful and measurable,” Ong added. 

City Vision’s partnership with Broadsign supports its mission to lead Indonesia’s OOH industry by delivering meaningful, inspiring campaigns. With over 2,000 media assets nationwide, City Vision is known for its end-to-end DOOH solutions, combining strategic planning, creative execution, and data-driven insights through audience profiling, brand recall studies, and digital retargeting.

David Sommer, head of strategy at City Vision, said, “City Vision provides a unique, full-service approach across the DOOH value chain. From strategy and creative execution to data analytics and campaign measurement, we’re committed to creating captivating and measurable advertising experiences.”

“Our work with Broadsign is not only helping to transform the DOOH landscape in Indonesia but also expanding opportunities for international brands seeking impactful engagement with audiences in the region. The Broadsign SSP has connected us with the most significant DSPs, making it easy for international advertisers to access our digital assets; partnership is a pivotal step in reimagining how advertisers reach audiences in Indonesia,” Sommer added. 

Jakarta, Indonesia – PT. Daya Intiguna Yasa Tbk., the Indonesian arm of Malaysian improvement retailer Mr D.I.Y, has announced an initial public offering (IPO), targeting to raise IDR4.71t (around $297m), according to a prospectus released by the company. For them, this strategic step aims to accelerate expansion and strengthen its position as a leader in the non-grocery retail industry in Indonesia.

Through the planned IPO, the company will allocate the funds obtained from the IPO for several purposes. Around 60% will be used for principal debt payments, 30% will be allocated for the cost of opening new stores in the Jabodetabek, Java, Sumatra, Sulawesi, Kalimantan, Nusa Tenggara, Papua, and Maluku Islands areas. Lastly, the remaining 10% will be used as operational working capital.

With more than 800 stores spread across Indonesia, MR. DIY has become the main destination for household needs in various regions evenly. This rapid growth reflects not only the strength of the company’s business model, but also the success of its aggressive expansion strategy.

Edwin Cheah, president director of PT. Daya Intiguna Yasa Tbk., said, “.We have a vision to continue to expand our reach to serve more customers throughout Indonesia, presenting quality products with the best value that are affordable for all groups.”

He added, “In the first five years (2017-2022), we managed to open 400 stores. However, in the last two years alone (2022-2024), we have added around 400 more stores. This proves our ability to continue to accelerate growth and reach more customers in various regions. This IPO is not only about business growth, but also about creating a positive impact for the Indonesian people. With this step, we are optimistic that MR. DIY will continue to be a reliable partner for customers, the community, and shareholders.”

Indonesia – Juicebox has been selected as the marketing agency for the Sanur Special Economic Zone project, tasked with positioning Bali as a premier global wellness and tourism destination through cutting-edge design, technology, and strategic marketing solutions.

Spanning 41.6 hectares of the iconic former Grand Inna Bali Beach Hotel and Golf Course, the Sanur Special Economic Zone (SEZ)—also known as The Sanur—is a pioneering project endorsed by Indonesia’s Ministry of State-Owned Enterprises (SOE) to transform the country’s health and tourism industries.

The Sanur SEZ features state-of-the-art facilities, including the Bali International Hospital, five-star hotels, botanical gardens, a world-class convention centre, and shopping, all reflecting innovation, luxury, and sustainability.

Juicebox’s involvement in the Sanur SEZ project underscores its expertise in delivering impactful design, technology, and marketing solutions for high-profile initiatives across the region. 

With this partnership, Juicebox aims to solidify their reputation as a trusted agency for government, tourism, and economic projects in Indonesia.

Commenting on the appointment, Tarryn West, agency director at Juicebox, said, “Having worked with Bali’s hospitality industry for over a decade, it’s fantastic to see initiatives like the Sanur Special Economic Zone take shape.”

“Following the success of developments like the Icon Mall and other beachfront projects, this new endeavour is elevating the quality of tourism offerings in Sanur and is a first for Indonesia. The Sanur SEZ also delivers significant benefits for domestic travellers and local communities, enhancing opportunities and experiences for everyone,” West added. 

The Sanur SEZ aims to establish Bali as a top medical and wellness tourism destination, catering to both domestic and international patients. With streamlined permits for foreign health practitioners, advanced medical technologies, and comprehensive patient services, the SEZ is set to attract high-value investments and boost Indonesia’s economy.

The project is expected to attract 140,000 patients annually, saving Rp86 trillion (US$5.5b) in outbound medical expenses. It is also projected to generate Rp15-20 trillion (US$1.27b) in investments and contribute Rp80.7 trillion (US$5.16b) to Indonesia’s GDP by 2045.

Indonesia – More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.

YouGov categorised consumers into distinct personalities: minimalist, need-based, environmentally conscious, socially conscious, quality-focused, brand loyal, trend-driven, price-sensitive, convenience-driven, impulse buyer, early adopter, and experiential consumer—each reflecting unique behaviours and motivations.

YouGov’s data shows that Indonesian women surpass men in need-based consumption, with 54% of women identifying as necessity-driven compared to 49% of men. Women also lead in brand loyalty (40% vs. 37%), price sensitivity (39% vs. 29%), and quality focus (31% vs. 28%).

Indonesian men, on the other hand, are slightly more inclined towards minimalism, with 25% identifying as minimalist consumers compared to 23% of women. They also exhibit more impulsive buying behaviour, with 13% of men identifying as impulse buyers versus 10% of women. Additionally, men are more likely to consider themselves socially conscious consumers (15% vs. 11%).

Interestingly, YouGov’s data also highlights a segment of consumers striving for more mindful consumption, a group that may be driving the trend of underconsumption.

A quarter of respondents (25%) reported owning fewer possessions in the past 12 months and adopting mindful consumption, identifying as minimalist consumers according to the survey.

The survey also provided insights into overconsumption among Indonesian consumers, revealing that fewer Indonesians make purchase decisions driven by trends, impulse buying, or the desire to be the first to try new products.

According to the survey, only one in ten Indonesians (12%) consider themselves impulse buyers, with even fewer identifying as early adopters (7%) or being driven by trends (7%).

Meanwhile, pulse chasers (trend-driven shoppers, impulse buyers, and early adopters) are often scrutinised in discussions about overconsumption. However, they play a crucial role as brand advocates, driving positive word-of-mouth. YouGov’s data suggests that post-purchase regret and a more thoughtful approach to consumption may shape their shopper personality.

Half of pulse chasers (51%) report frequently regretting impulse-driven, trend-fueled purchases over the past year. More men (17%) than women (11%) experienced this regret very often. Among those without regrets, men lead women (10% vs. 7%).

Additionally, 37%  of pulse chasers report regretting their purchases somewhat often, while an equal 37% regret them not very often. However, women (43%) are more likely than men (32%) to feel regret somewhat often.

YouGov also explored the financial impact of these purchases on consumers. The survey revealed that over a quarter (27%) of respondents spent between Rp 200,001 and Rp 400,000 on impulse-driven, trendy purchases over the last year. More than two in ten (23%) spent under Rp 200,000, while 31% spent over Rp 600,000.

Nearly four in ten (39%) have reduced their spending and purchased fewer items in the last 12 months, while 38% report no change. About a quarter (23%) have increased their spending.

The data also revealed that pulse chasers who reduced their spending cited becoming more mindful of their purchases as a key reason.

Among pulse chasers who reduced their spending in the last 12 months, 44% cite being more thoughtful about their purchases and focusing on necessity. For 21%, budget-consciousness and deal-hunting were key factors, while 19% opted for buying fewer items in favor of higher quality.

Meanwhile, a smaller proportion (15%) are motivated by the desire to reduce the environmental impact of their purchases.

“Brands must recognise that even some of their most enthusiastic, vocal customers are evolving to be more discerning. As consumers sharpen their focus on the environmental impact of their purchases, product quality, and budget mindfulness, brands must adapt to these shifting expectations to remain relevant and trusted,” YouGov wrote. 

Indonesia – Apple Inc. is reportedly planning a US$100m investment in Indonesia in an effort to convince the government to lift its sales ban on the iPhone 16. 

According to a Bloomberg report, sources familiar with the matter revealed that Apple has proposed increasing its investment tenfold to US$100m, a significant jump from its earlier commitment of approximately US$10m.

Apple’s earlier investment plan in Indonesia focused on establishing a factory in Bandung, southeast of Jakarta, to produce accessories and components. 

However, after Apple submitted its revised offer to increase the investment, Indonesia’s Ministry of Industry reportedly called on the tech giant to redirect its plans toward developing research and development capabilities for its smartphones within the country.

The unnamed sources noted that the Ministry of Industry has yet to make a final decision on Apple’s latest proposal.

Bloomberg further reported that after Apple’s initial proposal, the Ministry of Industry requested a meeting between senior company executives and Minister Agus Gumiwang Kartasasmita. However, upon their arrival in Jakarta, the executives were informed that the minister was unavailable and instead met with the ministry’s director-general.

Apple’s investment proposal follows last month’s decision by Indonesia’s Ministry of Industry to block domestic sales of the iPhone 16, citing the company’s failure to meet the country’s 40% local content requirement for smartphones and tablets.

Indonesia – The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.

Nestled on the south coast of Lombok Island, Mandalika boasts stunning beaches, crystal-clear turquoise waters, and lush hills that overlook the vast Indian Ocean. Once a hidden paradise for surfers, it has now emerged as one of Indonesia’s most sought-after tourist destinations.

Titled ‘The Secret Colour of Mandalika,’ the video campaign aims to showcase Mandalika as a destination where visitors can embrace their true colours, surrounded by its warm hospitality and stunning landscapes.

Beyond beaches, the campaign also showcases Mandalika’s other colourful attractions, including Mount Rinjani, Indonesia’s second-highest active volcano, and Tangsi, the rare pink beach. It’s an adventurer’s haven with popular surf spots like Selong Belanak, stunning sunsets at Merese Hills, and scenic sites like Otak Kokok Waterfall and Suranadi Lake. Visitors can also shop for local pearls.

Mandalika also invites visitors to immerse themselves in local culture at Sade Village, home to the indigenous Sasak tribe. They can experience the traditional Bau Nyale festival, which celebrates the legend of Princess Mandalika, where both locals and tourists gather to catch vibrant Nyale sea worms along the shore.

To bring Mandalika’s vision to life, the Ministry teamed up with talented young Indonesian artists. The video, directed by seasoned videographer Giri Prasetyo, known for his travel documentaries and commercials, captures his deep passion for Indonesia’s landscapes.

The video features Dara Sarasvati, a popular content creator with over a million Instagram followers, celebrated for promoting Indonesian culture through cosplay and reaction videos. She is joined by Bunyod Saidov, a rising model of Tajik-Indonesian descent, whose international appeal adds a unique dimension to the production.

“As a destination where diverse landscapes, exciting adventures, and vibrant traditions blend seamlessly, Mandalika offers travellers an unforgettable experience. Through this video, we invite the world to discover their true colour in Mandalika,” said Titus Haridjati, The Ministry’s communication and marketing director. 

Mandalika is easily accessible, just an hour’s drive from Lombok International Airport or a short ferry ride from Bali. With accommodation options ranging from budget hostels to luxury resorts, it caters to all travellers. Recognised on the MasterCard Global Destination Index as the top Halal destination, Mandalika is also particularly welcoming to Muslim visitors.

Indonesia – Gupshup has appointed Trisnia Anchali Kardia as its new country head for Indonesia, marking a strategic move to expand its footprint in one of Southeast Asia’s fastest-growing markets for conversational AI and business messaging.

Backed by a strong track record in business messaging, e-commerce, and technology adoption, Anchali will lead efforts to expand Gupshup’s enterprise business in Indonesia, aiming to establish the company as a market leader in conversational AI engagement.

Prior to Gupshup, Anchali served as country head at Graas, driving 120% revenue growth and significantly expanding the client base. 

Anchali began her career at Telkomsel, leading the launch of its digital and location-based advertising business. Her career then took her to Zomato Indonesia, where she headed sales. 

She later joined Line as chief commercial officer, overseeing marketing, product initiatives, and business development for its enterprise messaging product, solidifying her reputation as a messaging ecosystem expert.

Commenting on her appointment, Anchali said, “The Indonesian market is at a fascinating intersection of rapid digital growth and evolving consumer behaviours, where conversational engagement and commerce have become central to business success. With Gupshup’s cutting-edge conversational cloud, AI agents, and personalisation capabilities and a proven track record of enabling over 45,000 customers, we have an incredible opportunity to help Indonesian businesses scale and transform their customer engagement strategies.” 

“I’m thrilled to lead Gupshup’s next phase of growth in Indonesia and work alongside businesses as they harness the full potential of conversational commerce to drive their digital transformation journey,” she added. 

Indonesia’s growing tech landscape is a key market for Gupshup, with clients like Gojek, SuperIndo, and Tokopedia. The company is ensuring that they are well-positioned to help businesses transform customer engagement through messaging.

Beerud Sheth, co-founder and CEO of Gupshup, said, “With Anchali at the helm, we are excited to help more Indonesian businesses leverage conversational messaging to drive growth and innovation. Her extensive experience in business messaging, driving adoption of innovative offerings, and strong connections within Indonesia’s tech ecosystem make her an invaluable asset as we expand our presence in the region.”.

Indonesia – PT Sasa Inti (Sasa), in collaboration with FCN Creative – Storikka, has launched ‘Sasa Kids ADHDtion,’ an initiative designed to support families, especially mothers, caring for children with Attention Deficit Hyperactivity Disorder (ADHD).

ADHD is a neurodevelopmental disorder that impacts focus, impulse control, and movement regulation. With 1 in 20 children in Indonesia affected, Sasa recognised the critical need for targeted support for mothers during mealtime and sensory management.

Sasa Kids ADHDtion features pre-measured seasoning, coconut milk, and spices specially crafted to meet the dietary needs of children with ADHD. It also includes recipe ideas printed on the packaging for easy meal preparation. 

Meanwhile, the innovative packaging, designed by FCN Creative – Storikka and artist Martcellia Liunic, functions as an interactive infinity cube, offering both aesthetic appeal and a fidget tool to help children with ADHD stay focused during meals.

Psychologist Anastasia Satriyo, M.Psi., said, “Childhood is a formative period for development, especially for children with ADHD, who benefit greatly from the right family support. Managing ADHD symptoms involves a quality diet and proper sensory stimulation. Balanced meals stabilise mood and energy, while sensory aids like fidget toys help children focus and manage excess energy.”

“Here at Sasa, we are committed to helping Indonesian families, especially mothers, provide nutritious, flavourful meals that meet their families’ unique needs,” said Aldina Bahri, head of digital marketing at PT Sasa Inti. 

“We know how much Indonesian consumers value umami-rich flavours, and our new product makes it simple for mothers to serve dishes with just the right balance. We’re excited that FCN Creative – Storikka brought this concept to life with their expert understanding of design and sensory engagement, especially for those families with ADHD children who require special dietary considerations,” Bahri explained. 

Sasa Kids ADHDtion reflects Sasa’s commitment to providing tasty, nutritious meals for all families, including those with special dietary needs. With its thoughtful design and sensory benefits, the product supports mothers in preparing meals for children with ADHD, while fidget-friendly features help keep kids engaged and focused, making mealtime more enjoyable.

Roni Ernawan, executive creative director of FCN Creative – Storikka, shared, “Our collaboration with Sasa on Sasa Kids ADHDtion represents a commitment to supporting the diverse needs of Indonesian families. We’re proud to contribute creative solutions that go beyond conventional products to deliver both deliciousness and sensory engagement for children.”