Tag: India
Mumbai, India — Signify has launched a new marketing campaign for its Ecolink BLDC fans range, positioning the brand as lifestyle products rather than purely functional appliances. Conseptualised by integrated marketing agency Hashtag Orange, the #FansReimagined campaign focuses on the design and visual...
India — After 13 years with InMobi, Kunik Patel announces his departure from the company, alongside revealing his new role as director and head of sales APAC for Branch, a mobile analytics software company headquartered in California. Kunik brings with him almost two decades of experience in the advertising...
India — WPP has announced that CVL Srinivas, also known as Srini, country manager for India, will retire at the end of March 2026, bringing to a close a 36-year career in the industry. He has held the India role since 2017. The company said that under his leadership, India has become one of WPP’s largest...
India — Drawing on themes observed over the past year, Omnicom Media Group releases a new report highlighting shifting models of brand influence, co-creation with consumers, and the growing creator economy. The report, released following the Consumer Electronics Show, underscores the developments across...
India — Duolingo, originally known as a language learning app, has expanded its educational offerings to include subjects such as mathematics, music, and chess. Its chess course has gained international popularity, particularly in India, a country with a strong legacy of chess grandmasters. The campaign...
New Delhi, India — WPP Media has retained its integrated media mandate for Reckitt India and has expanded its remit to include e-commerce media. The partnership, which began in 2023, continues to cover media strategy, planning, and buying for Reckitt’s Indian operations. Under the renewed arrangement,...
New Delhi, India — Barista Coffee Company held a leadership-led initiative in which members of its senior management team worked behind the counter for a day at its Sector 18 café in Noida. During the initiative, Barista’s leadership team took part in day-to-day café operations, including brewing coffee,...
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
India — Cosmix has launched a new advertising campaign alongside creative agency The New Thing (TNT), departing from conventional food advertising by challenging the way products are often marketed through exaggerated sensory appeal. Done in support of Cosmix’s new product, ‘No Nonsense Bar’, the campaign...
India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...
