Tag: India
New Delhi, India – ACPL Exports has launched TrueSilver, a direct-to-consumer, digital-first silver jewellery brand aimed at millennial and Gen Z consumers. The launch marks the company’s entry into the domestic consumer jewellery market after decades of manufacturing and exporting silver jewellery internationally....
India – Meta has launched the third edition of its ‘Scam Se Bacho’ campaign, a digital awareness initiative aimed at helping people recognise and avoid online scams. The campaign features actor Neena Gupta and several leading digital creators, including Sukriti Chaturvedi, Yuvraj Dua, and Shreyas Mendiratta....
India – Flipkart has launched a dedicated online store, the ‘Choreplay Store’, ahead of Valentine’s Week, encouraging men to engage in household chores as a gesture of care. The initiative accompanies a campaign conceptualised by Talented, directed by Tanvi Gandhi, and produced by Rachaita Vyas and The...
India – Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! to launch special edition packs inspired by the global anime series ‘Naruto’. The move makes Britannia one of the first FMCG brands in India to partner with the franchise. The launch is accompanied by the #TreatItJutsuItWinIt...
Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...
India — The government of India has rolled out its annual Union Budget for 2026, with allocations for digital infrastructure, social welfare, and other sectors heavily highlighted. With these factors as key priorities, marketing and advertising face potential adaptation needs, prompting marketers to...
India — For this year’s Republic Day, Tata Trusts showcased the story of freedom through Kalasutri, a traditional string puppetry art from Maharashtra. The campaign, conceptualised and executed by RepIndia, combined the cultural heritage of puppetry with the modern spirit of India’s Constitution. The...
India — Britannia Treat Croissant marked National Croissant Day by staging a public street celebration that reimagined the occasion as ‘Croissant’s Birthday’. Featuring a procession, music, and on-ground participation in select locations, the activity involved a rally led by a life-sized cut-out of the...
Mumbai, India – Wondrlab Network has appointed Ishaan Balvani as its new creative lead – digital, the company announced on January 29, 2026. In his role, Balvani will lead digital-first creative initiatives across the network, focusing on culture-led storytelling, brand relevance, and integrated digital...
Mumbai, India — Tanishq has launched a large-scale out-of-home (OOH) campaign across five Indian cities to promote its ‘Radiance in Rhythm’ Natural Diamond collection. Executed by Laqshya Media Group, the campaign was rolled out in Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad. The initiative...
