Tag: India
India — Wolfzhowl, a behavioural strategy consultancy, has partnered with Pune-based integrated creative consultancy The Brand Odyssey to launch a new firm, ‘Wolf Odyssey’, aimed at providing strategic consumer engagement services. The firm will operate out of Pune and serve brands across regional,...
India — Himalaya Wellness has announced a partnership with the Royal Challengers Bangalore (RCB) Women’s team to launch the ‘1derwoman Academy’, a digital initiative aimed at supporting young girls interested in cricket through learning resources, mentorship, and scholarships. The company said the initiative,...
India — Cheil X has announced new leadership appointments across its Delhi and Mumbai operations, naming Ritesh Rao as head of operations for Mumbai and elevating Kanika to head of its Delhi office. The agency said the moves are aimed at strengthening its leadership structure across the two markets,...
Gurugram, India — BMW India has launched a new advertising campaign titled ‘Drive Your Match’, which will roll out across print, digital, and out-of-home platforms. According to the company, the campaign marks a shift in its communication approach, moving the idea of choice towards themes of discovery,...
Mumbai, India – Jio BlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as chief marketing officer. In this role, she will lead the firm’s brand strategy, customer engagement, and digital...
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
India — In many Indian households, when a washing machine, refrigerator, or television stops working, the first response is often not to replace it, but to give it a vigorous slap, a practice known locally as a ‘chaanta’. This quirky habit drew Flipkart’s latest campaign film ahead of its Republic...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
Mumbai, India — Laqshya Media Group has driven extensive fan engagement activations at the DY Patil Stadium during the Women’s Premier League (WPL) 2026, following its appointment to the entertainment and fan engagement mandate. The activation aimed to keep spectators engaged during mid-innings intervals...
India — Automotive brand MINI has awarded SW Network as its integrated creative and digital agency to lead efforts and strengthen its digital presence and platforms. With the SW Network Delhi team leading the new mandate, the network will develop MINI India’s digital presence through creative campaigns,...
