Tag: India
India – POCO has launched a new campaign aimed at highlighting the use of disclaimers in smartphone marketing, positioning its latest device series around what it describes as more straightforward performance claims. The campaign, titled ‘Fastest BS Service’, was developed in partnership with Monks,...
New Delhi, India – Havas Media Network India has appointed Archana Aggarwal as its Chief Growth Officer, as the company continues to expand its operations in the Indian market, one of its fastest-growing globally. Aggarwal will be based in Gurugram and will report to Mohit Joshi, CEO of Havas Media Network...
India – Britannia Tiger Krunch has launched an awareness campaign titled ‘Tiger Hero Hunt’, aimed at helping children identify and respond to everyday bullying situations through an interactive storytelling experience. The campaign highlights how bullying can often occur in subtle, everyday interactions...
India – Uber has launched a new IPL-season advertising campaign promoting its Uber Bike service, highlighting rides starting at ₹25 (US$0.30) for trips of up to 3 kilometres. Developed in collaboration with Indian hip-hop artists Divine and Roll Rida, the campaign departs from the league’s typically...
India – KitKat, in collaboration with creative agency VML and Delhi-based production house The Other Half, has introduced an experiential campaign centred on a vending machine designed to encourage people to pause during their day. Called “The Slooowest Vending Machine in the World”, the installation...
India – Classic Marble Company (CMC) has appointed Priye Choudhary as its Chief Marketing Officer to strengthen its brand positioning and expand its presence in the premium surfaces segment. The company said the appointment is part of its efforts to develop more cohesive, design-led brand experiences...
Mumbai, India – E-commerce platform Flipkart has launched a new campaign in partnership with Leo India that links cricket umpire signals to real-time shopping offers during matches. The campaign features former international umpire Billy Bowden, whose distinctive on-field gestures are used as prompts...
India – Livpure has partnered with SW Network to lead its digital communications as the brand seeks to strengthen its presence in the wellbeing space. The collaboration comes amid growing consumer interest in health and everyday wellness, with brands increasingly focusing on how they engage audiences...
India – Monte Carlo India has launched its Spring Summer 2026 campaign, inviting audiences to “levitate” through a surreal, gravity-defying narrative created in collaboration with integrated marketing agency Hashtag Orange. The campaign positions summer dressing as a sensory experience rather than a...
India – Fiesta India Condoms, a premium international brand from DKT India, has launched a new campaign titled ‘Unwrap the Fun’, aiming to shift perceptions in the sexual wellness category from functional messaging to a more expressive, pleasure-focused narrative. The campaign, conceptualised and executed...
