Tag: India
India — Britannia Industries has launched a Marvel-themed special edition range for its ‘Jim Jam’ biscuit line, featuring packaging inspired by popular superheroes. The new packs include designs based on characters such as Captain America, Thor, Iron Man, Deadpool, and Wolverine. The designs also incorporate...
Mumbai, India – Hashtag Orange, Gurugram-headquartered integrated marketing agency, has promoted Gaurang Menon to managing partner & creative head for West. In his expanded role, Menon will continue to oversee Mumbai operations with a focus on growth, expansion, and creative effectiveness. Menon...
India – Cars24, an auto-tech company, has unveiled a new brand campaign featuring its CEO, Himanshu Ratnoo, to announce two industry-first assurances for used-car buyers: a Lifetime Warranty and a 30-Day Return Policy. The campaign, conceptualised by Talented and directed by Shivang Monga of First December...
India – Asian Paints has unveiled the Rang De India (Colour India), a musical tribute celebrating the colours, emotions, and unity that cricket brings to Indian homes. The campaign seeks to capture the nationwide enthusiasm for cricket, from living rooms transformed into stadiums to streets echoing chants,...
Gurugram, India – Hyundai Motor India Limited (HMIL) has launched a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’ (India’s Cricket-Loving Companion) ahead of the ICC Men’s T20 World Cup. The initiative forms part of Hyundai Motor Company’s multi-year Premier Partnership with the...
India — Britannia has rolled out a new campaign for its ‘Cake Fudge It Choco Brownie’, drawing on everyday relationship mishaps and moments where digital mistakes leave little room for correction. Centred on the phrase “Fudge It”, the campaign reflects situations where a misplaced tap, an unintended...
Mumbai, India – Platinum Outdoor, the outdoor specialist unit of Madison World, has executed an out-of-home (OOH) campaign for Kotak811’s Infinity Metal Debit Card, reaching multiple markets across India. The campaign was implemented across 11 cities, utilising a combination of traditional outdoor formats,...
India – The Hershey’s brand has launched a Valentine’s Day campaign in India titled, ‘Giving Kisses is hard, but there is Hershey’s Kisses!’, drawing on cultural attitudes towards public displays of affection in the country. Developed in partnership with TBWA\Lintas (formerly Lowe Lintas) and built around...
India — IGP has launched a Valentine’s Day campaign titled ‘In My Lover Era’, focusing on contemporary expressions of love among younger consumers. The campaign reflects changing attitudes towards relationships, particularly among Gen Z and young millennials. It also highlights expressions of love that...
India — Madison Media, a unit of Madison World, has appointed three senior professionals to its North and East operations, expanding leadership across digital and integrated media functions. Vishal Kumar has joined the company as vice president – digital business, North & East. In this role, he will...
