Tag: India
India – Chinese Wok has launched a new marketing campaign to introduce ‘Schezwan Fries’, marking its entry into the French fries category. Conceptualised and executed by Havas Creative India, the campaign positions the launch as a category innovation rather than a routine product addition. Targeting...
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
India – Britannia Industries has expanded its iconic 50-50 brand with the introduction of its ‘50-50 Cheeze Dipped Crunchy Layered Sandwich’, a new format designed to combine contrasting textures in a single snack. The product features 22 baked layers that provide a structured crunch, enrobed in cheese,...
India – Chinese Wok, part of Lenexis Foodworks, has appointed Havas Creative India and Arena Media, a unit of Havas Media Network India, as its integrated creative, social, and digital media partner. The appointment comes as the brand continues to expand beyond 260 outlets, with a stated target of 500...
New Delhi, India – Dharampal Satyapal (DS) Group’s confectionery brand Pulse Candy has launched the sixth edition of its World Compliment Day initiative, titled ‘Pulse of Moving India’. Running from February 27 to March 3, the campaign focuses on recognising gig workers and essential service providers...
Mumbai, India – Tilt Brand Solutions has developed Myntra’s latest campaign, taking part in the third edition of its annual ‘Birthday Blast’ sale. Featuring a series of celebrity-led films, the campaign featured appearances by Chunky Pandey, Nora Fatehi, Farhan Akhtar, and Anu Malik. The films use humour-driven...
India – JBL India has introduced a new digital campaign titled ‘Fighting For The Right Voices’, featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips. The campaign coincides with the ongoing cricket season and focuses on themes of mental resilience and managing external pressure. Set against...
India – Bajaj Auto has partnered with VDO.AI and Dentsu India to launch a dynamic creative optimisation (DCO) powered connected TV (CTV) campaign for Triumph Motorcycles. The campaign aims to combine the reach of television with the precision of digital targeting as viewing habits in India shift towards...
India – Talented, an independent creative agency, has announced the launch of mktgstack, a new agency aimed at founders and brand operators, and designed as an AI-native growth partner. The new agency also seeks to implement modern marketing systems and playbooks similar to those used by internet-native...
India – Cheil India has released a new brand film for the ‘Samsung Galaxy Book5’, focusing on the way Gen Z navigates life-altering decisions and explores multiple creative interests. The film also presents AI as an enabler of everyday exploration rather than a standalone feature, highlighting how technology...
