Tag: India
India — Cheil India has unveiled a new campaign for the Samsung Galaxy M17e 5G, built around the brand’s “all-in-one monster” positioning and aimed at highlighting the device’s performance and durability. The campaign draws on elements of nostalgia and high-adrenaline motorbiking, referencing the appeal...
India — Havas Life Mumbai and Shobiz have joined forces to provide integrated experiential solutions for healthcare and pharmaceutical brands in India. The partnership seeks to combine Havas Life Mumbai’s expertise in medical communications with Shobiz’s experience in large-scale experiential design...
India — SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a new partnership aimed at strengthening the brand’s digital presence. Lava International, a homegrown mobile phone manufacturer in India, has built its reputation on designing and producing...
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
India – Asian Paints has launched a new campaign for its Damp Proof product, emphasising the long-term reliability of its waterproofing solution for Indian homes. Featuring actors Ranbir Kapoor and Saurabh Shukla, the campaign underscores the brand’s message that not all waterproofing products offer...
India – Cheil South West Asia (SWA) has appointed Kumar Awanish as the group’s chief operating officer, following his tenure as chief growth officer. In his new role, Awanish will lead the group’s operational strategy and report to the recently appointed president & CEO, Sungkyoon Kim. Based at the...
Mumbai, India – Wondrlab, an India-based marketing network, has been appointed as the communications partner for Audi India, following a multi-agency pitch. Under the mandate, Wondrlab will manage Audi India’s brand communication using a platform-first approach, aiming to create a connected brand ecosystem...
India – Flipkart has rolled out an outdoor campaign in New Delhi that invites the public to put the Motorola Edge 70 Fusion’s camera to the test through a billboard installation dubbed the “Most Credible Billboard”. Unveiled on 12 March and conceptualised by Sociowash Network, the campaign is built around...
India – Havas Media India has been appointed as the media agency on record for Modenik Lifestyle, taking on an integrated media mandate covering both online and offline channels. The agency will oversee media strategy, planning, and buying across television, print, radio, cinema, digital, out-of-home...
