Sepang, Malaysia – Capital A has officially launched IKHLAS, its Muslim-friendly travel and lifestyle platform. The platform promises to offer convenience, affordability and accessibility for Muslims to perform their religious obligations as well as a shariah-compliant lifestyle.
Among the key highlights of IKHLAS’ offerings are the affordable and convenient IKHLAS Umrah packages in partnership with licensed umrah operator Ikhlas Com Travel and Umrah Sdn Bhd. Most importantly, Muslim travellers can now confidently travel with IKHLAS, offering a wide range of value-for-money halal travel packages with extensive destinations across the whole AirAsia network.
“We built the IKHLAS brand at the height of the pandemic. While all businesses struggle to stay afloat, we took the opportunity to re-strategise and made full use of one of the platform’s offering, Sadaqah, to run donation drives and help Muslims in Malaysia and around the globe in their time of need,” explained Datuk Kamarudin Meranun, Capital A Executive Chairman, who came up with the idea of IKHLAS with Group Chief Executive Officer of Capital A, Tony Fernandes.
IKHLAS started business in April 2020 and took the opportunity of the downtime during the pandemic to accelerate its development to be airasia Super App’s full-fledged Muslim-friendly travel and lifestyle platform. Spurred by the resumption of AirAsia X flights to Jeddah and many other interesting destinations, IKHLAS is now able to offer many affordable umrah and other travel packages.
Other services available on the IKHLAS platform include digital access to faith-based practices such as Qurban and Zakat as well as other Shariah-compliant lifestyle services including Aqiqah, Fidyah and Sadaqah. On top of that, ‘Shop with IKHLAS’ also offers more than 1,000 products such as prayer items, groceries, fashion, books, jewellery and household it no ems.
Chief Executive Officer of IKHLAS, Ikhlas Kamarudin, said, “Within just two short years, we have managed to grow the IKHLAS platform exponentially, which supports the Muslim communities and organisations through a digital ecosystem and transforming the way they perform their Deen.”
Kamarudin added, “Besides the ready-made Umrah packages that we currently offer, we will also be introducing more flexible, do-it-yourself (DIY) Travel and Umrah options, where travellers can customise their trips by selecting their flights, hotels, activities and other add-ons that are curated specifically for Muslims.”
In conjunction with Rabi’ Ul-Awwal, the third month in the Islamic calendar and the birth month of the beloved Prophet Muhammad (PBUH), the launch event was graced by a beautiful rendition of ‘Selawat’ by international singer-songwriter, Sandhy Sondoro who hails from Indonesia. The lyrics were written by Datuk Kamarudin and composed by Sandhy himself.