Sepang, Malaysia – Capital A has officially launched IKHLAS, its Muslim-friendly travel and lifestyle platform. The platform promises to offer convenience, affordability and accessibility for Muslims to perform their religious obligations as well as a shariah-compliant lifestyle.

Among the key highlights of IKHLAS’ offerings are the affordable and convenient IKHLAS Umrah packages in partnership with licensed umrah operator Ikhlas Com Travel and Umrah Sdn Bhd. Most importantly, Muslim travellers can now confidently travel with IKHLAS, offering a wide range of value-for-money halal travel packages with extensive destinations across the whole AirAsia network.

“We built the IKHLAS brand at the height of the pandemic. While all businesses struggle to stay afloat, we took the opportunity to re-strategise and made full use of one of the platform’s offering, Sadaqah, to run donation drives and help Muslims in Malaysia and around the globe in their time of need,” explained Datuk Kamarudin Meranun, Capital A Executive Chairman, who came up with the idea of IKHLAS with Group Chief Executive Officer of Capital A, Tony Fernandes.

IKHLAS started business in April 2020 and took the opportunity of the downtime during the pandemic to accelerate its development to be airasia Super App’s full-fledged Muslim-friendly travel and lifestyle platform. Spurred by the resumption of AirAsia X flights to Jeddah and many other interesting destinations, IKHLAS is now able to offer many affordable umrah and other travel packages. 

Other services available on the IKHLAS platform include digital access to faith-based practices such as Qurban and Zakat as well as other Shariah-compliant lifestyle services including Aqiqah, Fidyah and Sadaqah. On top of that, ‘Shop with IKHLAS’ also offers more than 1,000 products such as prayer items, groceries, fashion, books, jewellery and household it no ems.

Chief Executive Officer of IKHLAS, Ikhlas Kamarudin, said, “Within just two short years, we have managed to grow the IKHLAS platform exponentially, which supports the Muslim communities and organisations through a digital ecosystem and transforming the way they perform their Deen.”

Kamarudin added, “Besides the ready-made Umrah packages that we currently offer, we will also be introducing more flexible, do-it-yourself (DIY) Travel and Umrah options, where travellers can customise their trips by selecting their flights, hotels, activities and other add-ons that are curated specifically for Muslims.”

In conjunction with Rabi’ Ul-Awwal, the third month in the Islamic calendar and the birth month of the beloved Prophet Muhammad (PBUH), the launch event was graced by a beautiful rendition of ‘Selawat’ by international singer-songwriter, Sandhy Sondoro who hails from Indonesia. The lyrics were written by Datuk Kamarudin and composed by Sandhy himself.

Kuala Lumpur, Malaysia – Airasia has announced first-ever ‘Super Sale’ this year, offering shoppers more deals and discounts in the airasia super app from 5 to 11 April 2021.

Throughout the ‘Super Sale’ period, shoppers can enjoy up to 70% off on products such as fresh produce, groceries, and food deliveries to lifestyle products, as well as Muslim-friendly services, and health and wellness packages on airasia’s super app or airasia.com. 

Karen Chan, the CEO of airasia’s super app, said that they have aggressively expanded their super app offerings during the first quarter of the year with the launch of airasia shop in the Philippines and airasia food in Singapore, and more to follow in other ASEAN cities. 

“We have expanded our portfolio of brands and merchants allowing us to offer customers a bigger variety of products at a greater value. From having biryani rice to beauty products delivered to your doorstep, we hope everyone will have an enjoyable experience shopping on our airasia super app during the Super Sale,” added Chan.

During the ‘Super Sale’, deals will include up to 50% off selected merchants on airasia food, 20% off for Santan Cafe storewide via delivery on airasia food, and up to 60% off selected items on airasia fresh, as well as up to 70% off on airasia shop with delivery fees as low as RM0.99 using the promo code ‘99DEL’.

Airsia guests can also enjoy up to 60% off hotels on their next staycation and earn five times more BIG Points for their booking, while on airasia health, guests can book a one-year dental care package for as low as RM999. 

Meanwhile, IKHLAS, the Muslim-friendly digital business unit, is also offering 10% off for all products. Shoppers on this platform can also earn 1 BIG Point for each RM1 spent.

BIG members also have the option of paying using BIG Points, while BigPay users can use ‘One-Click’ immediate checkout using the BigPay card.

Kuala Lumpur, Malaysia – In line with the celebration of Ramadan, IKHLAS, airasia.com’s digital business arm that caters to Muslim communities, will be launching its ‘Road To Ramadan’ campaign in an aim to continuously provide services during the holy month.

The campaign features two new services, namely Fidyah, the obligatory payment on Muslims who are unable to fast during Ramadan; and Zakat Fitrah, the charity donation compulsory on every Muslim leading up to Hari Raya Aidilfitri.

The Fidyah service starts today 25 March 2021, while the Zakat services including Zakat Fitrah, Zakat on earnings, and Zakat on EPF, as well as Zakat on Gold and Silver, and Zakat on Business, will be available in 12 different cities in Malaysia starting on 30 March 2021.

Aside from the two new services, IKHLAS will also continue its Sadaqah charity service ‘Give with IKHLAS’ as part of the ‘Road to Ramadan’ campaign. Furthermore, IKHLAS also announced that more products are now available at its e-commerce function ‘Shop with IKHLAS’ with new merchants on board, including food mart Dubai Markets, and wood engraving shop Rinacraft, as well as retail shop The Sajadah KL, among others.

Ikhlas Kamarudin, the head of IKHLAS, commented that they are humbled to see how IKHLAS has grown as an Islamic lifestyle brand in just a year, saying that starting off with Sadaqah service, they have grown with a whole range of innovative services including an e-commerce platform. 

“We would like to thank all our donors and contributors who have been very generous with their support towards IKHLAS, and as the holy month of Ramadan is just around the corner, we are truly honored to share this ‘Road to Ramadan’ campaign to continue offering better online services for the Muslim community and at the same time extend a helping hand to those in need,” said Kamarudin.

IKHLAS aims to raise over RM1million through the campaign this year. Donations can be made on their website and on the airasia super app.

Kuala Lumpur, Malaysia – IKHLAS, the Muslim-friendly business line under airasia, has announced a new e-commerce platform called ‘Shop with IKHLAS’ in response to the growing demand of Muslim customers in the online market.

Through the platform, Muslim users can choose from a wide range of products from praying mats and amenities, dry food, and pre-packaged meals, as well as halal fresh meats, beauty, health supplements, books, and Islamic art, garments, merchandise, and much more.

With the initial launch of the e-commerce platform, IKHLAS is offering a 10% discount on products in Shop with IKHLAS from 15 – 31 March 2021.

“We are thrilled to introduce this marketplace on our site, focusing on Muslim friendly products. Most importantly, we are pleased to be supporting local businesses through this platform so we can continue helping them to stay afloat during these challenging times,” said Ikhlas Kamarudin, head of IKHLAS.

‘Shop with IKHLAS’ is also running a Mystery Box campaign for a limited-time only from 20 March – 30 April 2021. Twenty (20) lucky winners will stand a chance to receive a Mystery Box prize worth RM300 each. Customers can enter the draw by posting an unboxing video of any products or services purchased via IKHLAS’s website on their Instagram with their own hashtag and tagging IKHLAS and five (5) friends and share why they use IKHLAS’s products and services.

“The launch of ‘Shop with IKHLAS’ is timely with Ramadhan around the corner and we aim to be a one-stop Muslim-friendly lifestyle platform that provides affordable products and services for the Muslim community nationwide,” Kamarudin added.

Every purchase in the e-commerce platform will a portion of the sales be donated to its Sadaqah service and will be used to purchase basic necessities for people in need nationwide.