Tag: Hivestack

New York, USA — Yahoo and Hivestack, the independent programmatic digital out of home (DOOH) ad tech company, has announced a global strategic partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a worldwide scale.

Via the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory through real-time bidding (RTB) transactions via open exchange and private marketplace (PMP) deals.

Bruno Guerrero, COO at Hivestack, said, “The evolving programmatic DOOH landscape has created numerous opportunities for brands, agencies and media owners to leverage the channel to drive meaningful and measurable connections with audiences across the globe.”

Guerrero adds, “We are thrilled to have the opportunity to integrate with the Yahoo DSP to facilitate seamless, efficient experiences for omnichannel marketers to transact across DOOH programmatically, providing access to premium global DOOH inventory and data.”

Interested advertisers and agencies can immediately access Hivestack’s global DOOH inventory through the Yahoo demand side platform.

Iván Markman, chief business officer at Yahoo, commented, “Early in the space, Yahoo has helped advertisers maximise DOOH screens throughout the consumer journey and foster meaningful and memorable connections. This partnership amplifies that ability and provides Yahoo DSP advertisers with the diverse, global and premium OOH inventory Hivestack affords.”

Meanwhile, Barry Frey, president and CEO of DPAA, shared that the out-of-home sector has seen a resurgence in the last year, fueled by innovative creative execution, digital facilitation and a return to ‘normal’. Frey says that they are thrilled to see major players and DPAA Board Members like Yahoo and Hivestack connect to facilitate these interactions between consumers and brands.

Toronto, Canada –  Independent programmatic digital out of home (DOOH) ad tech company, Hivestack, has today announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse. Former Microsoft Research managing director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead the initiative.

According to a recent eMarketer report advertisers spent $31B USD in 2021 in the US on retail media, with a path to $100B in the coming years. The findings of the report showed that the majority of the ad spend went to advertising on Amazon and Walmart’s digital assets. A growing trend is that large, big box retailers are implementing custom ad tech stacks with identity solutions to monetize their online marketplace as well as their physical stores. 

Metaverse stores will enable advertising opportunities for marketers to connect with consumers – in particular, their avatars, at the point of purchase – on virtual in-store walls, virtual digital endcaps, and even virtual in-store audio advertising. Preliminary research shows that consumer engagement in the metaverse will far exceed current online experiences and thus lead to deeper engagement with ensuing greater outcomes for advertisers.

Andreas Soupliotis, founder & CEO of Hivestack shared, “With the launch of our research division, we are prototyping how ad tech can be used to programmatically activate ad opportunities in virtual retail stores in the metaverse. In this environment, the consumer is technically inside their homes shopping via VR headsets, but their avatar is out-of-home. Much of Hivestack’s full-stack technology for digital out-of-home activation and monetization applies to retail metaverse advertising, but some important computer science gaps remain to be addressed. We launched this initiative to formulate the needed technology to make programmatic DOOH a success in the meta as well as the physical world.“

The use of meta and crypto-related concepts to buy and sell DOOH ads is already happening. As an example, Hivestack’s exclusive partner in Japan, LIVE BOARD (a wholly owned subsidiary of NTTDocomo and Dentsu Japan) have already started to experiment selling outdoor advertising space as NFTs, representing the first initiative in Japan to sell outdoor advertising rights as an NFT.

P. Anandan commented on his new role of special advisor at Hivestack, “I am thrilled to be advising Hivestack on this new direction of avatar-based out-of-home advertising. There are some important technology, product and engineering challenges that need to be addressed in order for marketers to benefit from this new generation of advertising.”

According to Anandan, there are many unanswered questions regarding how media payments will be made to metaverse retailers, with cryptocurrencies possibly being used. In such cases, RTB bid requests and responses between DSPs and SSPS would be based on cryptocurrency CPMs. With this, he is looking forward to helping Hivestack grow a research team that will address these new frontiers in ad tech and provide marketers with the solutions they will need to succeed in the burgeoning field of ‘Meta Marketing’.

Kevin McDonald, CEO of Kinetic Canada, commented, “The retail metaverse is opening up a new reality for consumers that blends the sensations of physical, out-of-home shopping with ease of mobile shopping.”

Kevin adds that Kinetic Canada is laser-focused on driving precise measurable outcomes for our clients. As the lines blur between consumers and their avatars, the combination of real-world, retail DOOH and metaverse retail digital out-of-home advertising is an important area of exploration to them and their clients.

Taipei, Taiwan – Digital signage operator and digital out-of-home (DOOH) media provider PilotTV Media has partnered with adtech Hivestack. Through this partnership, PilotTV will integrate their premium DOOH inventory into the Hivestack supply side platform (SSP). 

PilotTV Media’s digital place-based media inventory will be available programmatically to both local and global advertisers via Open Exchange deals and Private Marketplace (PMP) buys. Advertisers will initially have access to six large LED digital screens located in the popular Kaohsiung Metro Stations in Taiwan. 

In addition, brands, agencies and omnichannel DSPs both within Taiwan and globally will be able to purchase and run data-driven and highly impactful programmatic DOOH campaigns in the country.

Troy Yang, managing director for North Asia at Hivestack, said, “We are excited to build on the momentum we have already created in North Asia and continue our expansion in Taiwan through this new partnership with PilotTV Media. Our partnership with PilotTV is instrumental in our vision of building up the largest local DOOH marketplace in Taiwan, just like all the other markets we operate in, so buyers can precisely target their audience throughout their path to purchase journey.”

Meanwhile, YF Juan, VP for international operations and infrastructure services at PilotTV, commented, “Hivestack is the natural partner for us in Taiwan given their position as a world leading programmatic DOOH adtech company. Leveraging our existing technical infrastructure, we are excited to partner with a pioneer for programmatic trading to drive growth through DOOH advertising campaigns across our increasingly large network of inventory in Taiwan.”

Recently, Hivestack has announced a partnership with KanBan Culture, a privately owned programmatic DOOH media owner in Taiwan.

Montreal, Canada – Hivestack, a programmatic digital out of home (DOOH) ad tech company has announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. 

Through the partnership, the Hivestack Supply Side Platform (SSP) will be integrated with Invest DSP, the company’s demand-side platform, allowing Xandr‘s advertisers to access Hivestack’s premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

Bruno Guerrero, COO of Hivestack, said that as the future of DOOH advertising continues to be redefined, their omnichannel DSP business partners are increasingly important to their mission.

“We are thrilled to announce this crucial global alliance with Xandr and look forward to collectively driving the DOOH industry further in terms of technology and innovation,” Guerrero said.

Dylan McBride, head of global partnerships at Xandr, commented “The growth we have seen for the DOOH channel is evidence of the exciting opportunity advertisers today have to leverage data, measurement and precision in their OOH advertising strategies. We are excited to announce our collaboration with Hivestack who have proven to be at the forefront of this innovation.”

The collaboration is said to launch immediately across key global markets.   

Taiwan — Hivestack, a programmatic digital out of home (DOOH) ad tech company has announced a partnership with KanBan Culture, a privately owned programmatic DOOH media owner in Taiwan. Through this new collaboration, KanBan Culture’s DOOH inventory will be integrated into the Hivestack Supply Side Platform (SSP) allowing buyers to activate it programmatically in the Taiwanese market.

KanBan Culture offers premium DOOH inventory in retail, service and hospitality environments, targeting consumers at convenience stores, supermarkets, restaurant chains, sporting arenas and education facilities. Currently, KanBan Culture operates across 277 convenience stores and expects to expand further by the end of the year, with a sizable presence along the popular ‘food street’ in Taiwanese department stores and numerous outdoor LED billboards spread across major highway intersections in Taiwan.

Hivestack’s SSP will enable KanBan Culture to monetise their DOOH inventory at these locations to create a programmatic scale for advertisers both inside Taiwan and global brands looking to activate audiences inside the country, via outside-in buys.

Richie Chen, CEO and co-founder of KanBan Culture, commented, “In this nascent industry of programmatic DOOH, the entire industry should and must collaborate for a sustainable ecosystem. Kanban’s role is the facilitator and enabler and we are thrilled to partner with Hivestack, the leading programmatic DOOH ad tech company.”

Troy Yang, managing director of Hivestack North Asia, said that they are excited to be expanding their SSP partnership in Taiwan – a market that they believe has great potential.

“Partnering with KanBan Culture will further strengthen our premium inventory supply for programmatic DOOH, enabling our local and global demand partners the opportunity to reach the most relevant audience for their campaigns with high impact out-of-home advertising across Taiwan,” Yang said.

Toronto, Canada – Global independent programmatic digital out of home (DOOH) ad tech company Hivestack has announced the appointment of Kira LeBlanc as its newest global chief marketing officer, effective 1 April this year and will be responsible for leading the team responsible for the company’s global marketing across all of its over 25 markets.

LeBlanc will report directly to Andreas Soupliotis, co-founder and CEO of Hivestack, working closely with the C-suite team at Hivestack. She will lead and scale the global marketing team that includes digital marketing, product marketing, content, communications, localization, creative as well as the regional marketing leads across EMEA, the Americas and APAC.

She first joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role to VP of global marketing. Prior to Hivestack, LeBlanc held positions at globally scaled organisations such as AOL, Oath, Verizon Media (now Yahoo) and several other digital media companies, along with her former work as a consultant supporting small and medium businesses and start-ups working on digital transformation.

According to Hivestack, continued development of the global Hivestack brand and operations will be a crucial part of the role but it will also be expected that the CMO brings a wealth of experience working with international markets which require a focus on building localised, relevant and authentic narratives.

Speaking about her appointment, she said, “It’s an honour to become a member of such a high performance C-Suite team. Leading Hivetsack’s marketing and brand strategy during such a transformative time for our industry is an incredible opportunity. As Global CMO I look forward to delivering across several key priorities, including driving meaningful connections with DOOH publishers to ensure they benefit from programmatic monetization via our SSP/Exchange and ensuring they understand how they can maximise yield across programmatic and direct sales channels via the Hivestack Ad Server and our recently announced Yield Optimization solution.”

She added, “On the other side, I will seek to evangelise to global agency and brand partners that they can plan, activate and measure DOOH globally with great precision via our state-of-the art, audience-driven DSP, or by working with our brilliant omni-channel DSP partners. Put succinctly, I am thrilled to help shape the future of programmatic DOOH as Hivestack’s global CMO.”

Meanwhile, Soupliotis shared, “I am so very thrilled to offer the well-deserved appointment of Global Chief Marketing Officer to Kira. Kira has demonstrated a unique ability to dig deep into the business while maintaining a prudent peripheral view of the industry. Since joining Hivestack last year, she has played an integral role in supporting the growth of our global operations and business development, building out our multi-language digital and social media ecosystem, growing our team and the necessary infrastructure for our marketing operations across countless new markets.” 

He added, “Her commitment to authenticity and detail is unparalleled which has allowed for her to execute both a global and local strategy without losing the important nuances of each. I am thrilled to have her join the C-Suite at Hivestack alongside our talented global leadership team.”

Shanghai, China – Global independent programmatic digital out-of-home (DOOH) adtech company, Hivestack, has partnered with SparkX Marketing, a Chinese cross-border martech company.

The partnership will see SparkX leveraging Hivestack’s DSP to bring global automation and performance measurement to its clients’ campaigns in DOOH for the first time. Through this, clients of SparkX will be able to access Hivestack’s full suite of tools within the Hivestack DSP, including the ability to build custom audiences, set up live geo-location targeting, plan, buy and deliver programmatic DOOH campaigns globally.

Aileen Ku, Hivestack’s general manager for China, shared that as enthusiasm builds for programmatic DOOH around the world, they are thrilled to partner with SparkX Marketing to continue to drive forward the adoption of the channel. 

“Our unique position as a global, independent ad tech company provides crucial opportunities for local advertisers to plan and deliver contextualised, targeted and measurable campaigns around the world via our global network of DOOH inventory,” said Ku.

Meanwhile, Jun Yuan, SparkX Marketing’s founder, commented that this is a very exciting partnership for their business and will allow their clients to scale their business via programmatic DOOH outside of China for the first time. 

“We look forward to collaborating with our new partner at Hivestack to leverage their market-leading programmatic technology and global network of DOOH inventory to offer our clients a way to precisely engage worldwide audiences outside of the home,” said Yuan.

Just recently, Hivestack has partnered with BlueFocus Media, to enable Chinese brands to plan, activate, and measure DOOH campaigns programmatically via the Hivestack demand-side platform (DSP) from within China to outside China and all over the world.

Montreal, Canada – Global independent programmatic digital out-of-home (DOOH) adtech company, Hivestack, has partnered with New York-based adtech MediaMath to launch multiple programmatic DOOH, and other cross-channel media campaigns on a global scale.

Through the partnership, MediaMath’s Demand Side Platform (DSP) will be integrated into Hivestack’s Supply Side Platform (SSP), following OpenRTB standards, which will allow for MediaMath and its advertisers to access Hivestack’s premium global DOOH inventory through RTB transactions via open exchange.

Hivestack said that its Hivestack SSP is integrated with more than 195 media owners from across the globe, providing unlimited opportunities for brands, agencies and omnichannel DSPs to activate across premium DOOH screens from anywhere in the world. 

Bruno Guerrero, Hivestack’s chief operating officer, commented that they are thrilled to announce this key partnership with MediaMath which will open up additional ways to activate programmatic digital out of home (DOOH) via their global SSP inventory.

“This alliance represents our commitment to providing buyers with a more diverse suite of solutions to connect with their audiences via contextually relevant messages and drive business growth,” said Guerrero.

Meanwhile, Laurent Cordier, MediaMath’s chief partnerships officer, shared that DOOH is an exciting opportunity for clients looking to reach users through high-impact real-world placements. 

“Hivestack brings global scale to MediaMath’s DOOH capabilities, and enables brands to reach targeted audiences and consolidate their digital advertising into one platform,” said Cordier.

The first programmatic DOOH campaign between Hivestack and MediaMath has been initiated in Japan as part of the continued global rollout of this partnership, this integration will be effective across Hivestack’s global inventory moving forward.

Just recently, Hivestack has also announced a strategic partnership with Chinese media agency BlueFocus Media. This will enable Chinese brands to plan, activate and measure DOOH campaigns programmatically via the Hivestack DSP from within China to outside China and all over the world.

Shanghai, China – Hivestack, a global independent programmatic digital out of home (DOOH) ad tech company, has announced a strategic partnership with Chinese media agency BlueFocus Media. This will enable Chinese brands to plan, activate and measure digital out of home (DOOH) campaigns programmatically via the Hivestack demand side platform (DSP) from within China to outside China and all over the world.

The partnership between Hivestack and BlueFocus Media combines the strengths of both companies – the quality of BlueFocus Media’s clients omnichannel marketing business and the power and scale of Hivestack’s programmatic DOOH technology and its access to premium DOOH screens globally.

Troy Yang, managing director of North Asia at Hivestack, said that they look forward to working with BlueFocus Media to bring the benefits of programmatic DOOH to enable Chinese brands to reach their target audiences with more precision globally, at scale.

“BlueFocus Media is an important player in the local market and has incredible insights and understanding of the needs of Chinese brands. They are also clear about the challenges Chinese brands are facing in terms of the limits to overseas advertising. Hivestack is perfectly-positioned to take on these challenges thanks to the talent of our international team and our expanding global footprint spanning over 25 markets,” Yang said.

Meanwhile, Pan Fei, CEO at BlueFocus Media, commented, “We are excited to take a step into this innovative industry, which offers many opportunities to expand and elevate our current use of digital out of home (DOOH). This new partnership will be beneficial to both sides, with Hivestack providing Chinese brands access to a global inventory and improved data capabilities, which will in turn, bring Chinese brands to international audiences.”

Bangkok, Thailand — Following the launch of its programmatic digital out of home (DOOH) in Malaysia, the independent DOOH ad tech company Hivestack has announced the subsequent launch of full programmatic operations in Thailand.

With the launch of Hivestack’s programmatic DOOH marketplace in the country, brands, agencies, omnichannel demand-side platforms and media owners alike can benefit from programmatic DOOH transactions via Private Marketplace (PMP) and Open Exchange deals.

Customers, both from Thailand and from across the globe, can now access Hivestack’s Demand Side Platform (DSP) to plan, activate and measure data-driven programmatic DOOH campaigns across Thailand. Alongside the announcement, Hivestack has collaborated with key agencies Xaxis Thailand and Matterkind Thailand. On the supply-side, Thailand-based media owners can now leverage Hivestack’s suite of solutions including the Hivestack Supply-Side Platform (SSP) and Ad Server to unlock the earning potential of their inventory.

Andreas Soupliotis, CEO and co-founder of Hivestack, said that Thailand is a mature DOOH market with an impressive opportunity with premium inventory ready and available and with buyers actively looking to scale through programmatic DOOH. Soupliotis added that it is a key market for the company’s SEA operations and Hivestack looks forward to creating the opportunity for brands to have more targeted and measurable DOOH campaigns as well as securing new revenue growth for key media owners in the market.

John Pradithavanij, managing director of​​ Xaxis Thailand, said, “This is an incredibly exciting time for the DOOH market in Thailand. We look forward to collaborating with partners such as Hivestack among others to leverage their programmatic technology and to offer our clients a way to precisely engage audiences outside of the home across the country. In addition, the opportunity for programmatic DOOH to fall within marketers’ wider ‘omnichannel’ strategies combining online video with DOOH will allow us to drive even more growth.”

Janejira Malanon, associate director, addressable strategy and activation at Matterkind Thailand, commented, “We are thrilled about this new opportunity with Hivestack and look forward to driving new business opportunities for our clients through programmatic DOOH. The advancements brought about by programmatic DOOH technology will invigorate the landscape for OOH advertising in the region and we look forward to working with the leading marketing technology company to enable us to be at the forefront of that development.”

In February, Hivestack has also announced the appointment of Mina Naguib, an ex-Samsung senior director and chief architect, as chief technological officer.