Tag: Hivestack

Hong Kong – Global independent programmatic DOOH adtech Hivestack has launched an assortment of programmatic DOOH installations to real estate offices for the first time in North Asia, in line with its partnership with real estate agency Midland Realty.

Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and Open Exchange.

Now, for the first time in North Asia, brands, agencies and omnichannel DSPs integrated via the Hivestack platform will be able to target a variety of new audiences in affluent residential and commercial areas in Hong Kong via Midland Realty’s unique shop front DOOH screens.

Talking about the partnership, Troy Yang, managing director for North Asia at Hivestack, commented, “The partnership with Midland Realty represents a significant milestone in the programmatic DOOH market in North Asia as it launches an entirely new environment and audience set for marketers to target with their brand campaigns. 

“Midland Realty is the first mover in the real estate market to enable programmatic DOOH transactions via their shop front window screens and we are delighted to work with them to drive incremental revenue growth from programmatic DOOH,” he added. 

Meanwhile, Sammy Po, chief executive officer of Midland Realty’s Residential Department in Hong Kong and Macau, added, “We are glad to become the first and only media owner in the Real Estate sector across North Asia now integrated for programmatic DOOH. Our electronic screens primarily display real estate-related information but through the partnership with Hivestack, brands and advertisers can now reach real estate audiences at our branches located throughout Hong Kong.”

Bangkok, Thailand – Hivestack, a global programmatic digital out-of-home (DOOH) advertising technology, has expanded its presence in Thailand through a strategic DOOH partnership with Up Media, a local media owner specialising in elevator screens.

This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made available to local DOOH buyers in Southeast Asia as well as global advertisers.

Hivestack incorporates Up Media’s most recent elevator screens, providing DOOH buyers in Thailand with a new form of audience engagement while also providing Up Media with an additional revenue stream through global “outside-in” purchases.

Speaking about the partnership, Joey Zhou, founder and CEO of Up Media, expressed, “We are excited to collaborate with Hivestack and we are going to scale up our inventory – aiming to triple it in the next 12 months. Exciting times ahead as we are offering advertisers impactful media for high end audiences in the best locations across Thailand.”

Also speaking about the partnership, Jan Harling, CEO of Virtus Asia Consulting, remarked, “I am confident that many marketers with a focus on premium audiences will view the availability of this inventory, now accessible programmatically, as a game-changer in Thailand. This opportunity aligns perfectly with Thailand’s recovery, marked by bustling shopping malls and offices returning to their full-capacity state. It promises a significant shift in the landscape of impactful media opportunities.” 

Meanwhile, Matt Bushby, managing director ANZSEA, Hivestack, said, “It’s been an incredible journey for us in Thailand with the amount of growth we’ve achieved with our partners. We’re so proud to be building the largest DOOH inventory network with the addition of Up Media’s elevator screens, and are proud of the large number of successful brand campaigns we have under our belt already in the region.”

He added, “Our partnership with Up Media comes at an exciting time for our business as we onboard more screens in different formats across Thailand, located in Bangkok, Chiang Mai, Chiang Rai and Phuket.” 

Montreal, Canada – Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.

For media owners in APAC, Hivestack’s impression multiplier technique provides a turnkey, reliable solution that meets the region’s growing need for measurement consistency and uniform methodology. 

This technique, which is supported by Nielsen, enables media owners to calculate reach, frequency, and impressions accurately. It also generates interaction with key buy-side partners and gives advertisers reliable data to help them make decisions and gauge the impact of DOOH.

Hivestack’s distinctive proprietary technique combines anonymized mobile device data received from top telco carriers with circulation data from emerging market media owners, including traffic, dwell duration, and visibility assumptions, to enable real-time measurement of ad plays at the screen level.

As a result, an impression multiplier that complies with industry standards is created, enabling programmatic transactions to support media owners’ growth in sales, inventory management, and business development initiatives.

Troy Yang, managing director North Asia at Hivestack, said, “There has been one common challenge in outdoor advertising for many markets across APAC, the need for a credible and unified measurement for outdoor impressions across all media owners. As one of the world’s largest programmatic DOOH platforms, integrated across 12 APAC markets, we are proud to provide this important solution to all existing and new publishers integrated on our platform.”

He added, “Hivestack has a longstanding commitment to ensuring our inventory is of the highest standard and this is another offering that ensures the quality of supply remains top priority. This is a huge step forward for the industry as more DOOH buyers grow accustomed to impression-based buys in OOH.”

Hong Kong – Programmatic digital out-of-home (pDOOH) adtech Hivestack has launched the first pDOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong. The ‘Go your way, Live your way’ campaign ran from July to September 2022 on multiple channels, including bus shelters and large format digital billboards.

Mediacom Hong Kong has selected Hivestack to deliver on Uber Taxi’s core proposition in empowering target audiences to be in control of the way they travel around the city. According to Hivestack, one of the challenges that come with launching a pDOOH campaign in July and August is the heavy rainfall. It shared that in order to enable the ride-hailing brand to launch its campaign, it had to leverage its advanced weather trigger and Moment Targeting capabilities so that Uber can activate its contextual ads during changing situations. 

Troy Yang, managing director for North Asia at Hivestack, shared that by utilising the agility of the platform, the brand was able to more effectively alter campaign parameters in-flight, plan dayparts, adjust ad spend, and evaluate the campaign effectiveness by understanding the audience concentration rate, performance breakdown by screens/locations and more actionable campaign insights. 

“The campaign ensured Uber Taxi was able to resonate stronger with their target audiences at the right location, with the right ad, at the right time,” said Yang.

Meanwhile, Kenny Ip, head of investment at GroupM, commented that they were excited to partner with Hivestack to deliver their omnichannel marketing campaign via programmatic DOOH for the first time, and as the pioneer of programmatic DOOH, they trusted Hivestack to raise their brand positioning in the market and drive consideration for Uber Taxi. 

“We were delighted with the ease of trading DOOH in this way, in comparison with traditional planning and Hivestack were able to provide the full scope of services for campaign setup, optimisation strategy, weather/moment targeting and post-campaign reporting just like what we are seeing possible on other programmatic media channels. Through programmatic DOOH, we were able to deliver more scale and precision than ever before in this channel,” said Ip.

Singapore – Out-of-home (OOH) media company Asiaray and independent programmatic digital out-of-home (pDOOH) adtech company Hivestack has launched a pDOOH campaign for mobile on-demand services platform Gojek alongside Singapore’s Mass Rapid Transit (MRT) rail network via The Trade Desk’s demand side platform (DSP).

The campaign is launched on the Thomson-East Coast Line (TEL). To launch the pDOOH campaign, Asiaray used proximity geofencing to activate Gojek’s ‘GOTOMALLS’ campaign on DOOH screens along the TEL line.

In the coming months, Asiaray will expand its digital inventory to additional TEL stations including digital floor, wall and ceiling mounted screens. This premium inventory is on for approximately 16 hours a day and is available for advertisers to reach their audiences with precise targeting during their daily travel.

Vincent Lam, chairman and executive director at Asiaray, said, “We are glad to have partnered with Hivestack again to support Gojek on the ‘GOTOMALLS’ campaign. This is another implementation of Asiaray’s unique ‘Outdoor and Online (O&O)’ new media strategy to provide our hallmark DOOH+ solution delivering fruitful results to both our customers and partners.” 

He added, “Looking ahead, Asiaray will continue to build on TEL’s role of ‘National Gateway’ with innovative advertising solutions that will brighten the passengers’ journey, and thus creating better values for advertisers as well as the brands.”

Meanwhile, Matt Bushby, managing director at Hivestack ANZ and SEA, commented, “We are thrilled to have launched the first ever programmatic DOOH campaign along Singapore’s latest Thomson East-Coast Line (TEL) following the announcement of our partnership with Asiaray in March. It’s an exciting time in Singapore as the streets are busy again and audiences are on the move, posing an unmissable opportunity for brands, agencies and omnichannel DSPs to activate DOOH with precision and scale.”

Montreal, Canada – Programmatic digital out-of-home (DOOH) adtech Hivestack has appointed Benjamin Abbatiello, former vice president of Advanced TV at Beachfront Media, to be its new global senior vice president of publisher solutions. 

In his new role, Abbatiello will be responsible for driving Hivestack’s global publisher solutions division comprising its Supply Side Platform (SSP), AdServer, Yield Manager, and omnichannel demand-side platform (DSP) proposition. The publisher solutions division of the business offers this suite of tools to enable Publishers to optimise and monetise their DOOH inventory programmatically. 

Abbatiello brings valuable industry experience with over two decades in adtech, most recently from within the CTV and AddressableTV space. His knowledge across the media owner ecosystem will be invaluable in the continued growth of the Hivestack platform. Aside from his recent role at Beachfront Media, Abbatiello has also held executive roles at various notable adtech companies including Yahoo, Spot X, Interclick, Eyeblaster, and ContextWeb.

Commenting on his appointment, Abbatiello said that he has been blessed to be on the frontline for many successful and innovative ad serving initiatives in the past, and those experiences have afforded him the ability to recognize what success looks like across a variety of mediums and environments. 

“Hivestack represents all the necessary ingredients I know to be true in achieving success with a culture that fosters enthusiasm for their partners, thought leadership at every level, fierce independence and of course, agile technology at a global scale in which to connect OOH media owners and brands through one mediation voice,” he added.

Nigel Clarkson, Hivestack’s global chief revenue officer, commented that they are thrilled to welcome Abbatiello and his impressive digital experience, especially in the CTV arena.

“Aside from our DSP and SSP business, we are a global DOOH AdServer and recently launched the world’s first header bidder designed specifically for DOOH. Ben has seen those technologies evolve in other online channels and will be integral in helping global DOOH evolve in the right way,” said Clarkson.

Most recently, Hivestack has partnered with COM2US, a global multi-content and gaming platform company in South Korea, to launch the first cross-border programmatic DOOH campaign in the USA via Open Exchange through the Hivestack DSP.

Seoul, South Korea – COM2US, a global multi-content and gaming platform company in South Korea, has partnered with programmatic digital out-of-home (DOOH) adtech Hivestack, to launch its first cross-border programmatic DOOH campaign in the USA via Open Exchange through the Hivestack DSP.

Using the Hivestack Custom Audience and Geotargeting technology, COM2US has advertised its new baseball game ‘MLB 9 innings 22’, to a custom audience of baseball enthusiasts in the Los Angeles area and at specific points of interests (POI) including the Angel Baseball Stadium of Anaheim during the Major League Baseball tournament. 

Through this partnership, COM2US has successfully connected and engaged further with its target audience leveraging trigger targeting capabilities available within the Hivestack DSP, activating the campaign every three hours before the game was set to begin using a proximity geofence of a 10km radius of the stadium.

Hivestack said that its advanced programmatic DOOH technology enables local and global buyers to access premium DOOH screens in over 25 markets across the world. In turn, media owners can benefit from both domestic and international revenue from brands, agencies and omnichannel DSPs – a revolutionary evolution of the OOH channel.

Hoon Lee, Hivestack’s vice president of demand and supply for Korea, commented that through this innovative, cross-border campaign, COM2US are setting a new global digital paradigm in the gaming industry in Korea. 

“Throughout the campaign, we were able to adjust campaign parameters in real-time and select the most suitable DOOH locations for the target audience. We look forward to expanding our partnership with COM2US to launch numerous campaigns internationally in the future,” said Lee.

Meanwhile, Youngjoo Park, COM2US’s director of marketing and content center, shared that the collaboration with the Hivestack team has enabled COM2US to light up new markets and bring our campaigns to a global audience.

“With Hivestack’s Geotargeting technology, we were able to deliver the advertisements at the right time, at the right place, to the right customer,” said Park.

Most recently, Hivestack has extended its partnership with Asiaray, an out-of-home (OOH) media company with a strategic focus on mega transport advertising media management. This partnership will see Asiaray offering both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via Private Marketplace (PMP) deals through the Hivestack SSP and direct deals via the Hivestack Ad Server.

Shanghai, China – Programmatic digital out-of-home (DOOH) adtech Hivestack has extended its partnership with Asiaray Media Group, an out-of-home (OOH) media company with a strategic focus on mega transport advertising media management. This partnership is already active in Hong Kong SAR and Singapore, and now in Mainland China. 

Through this extended partnership, Asiaray will be offering both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via Private Marketplace (PMP) deals through the Hivestack SSP and direct deals via the Hivestack Ad Server.

Moreover, the partnership will be enabling local and global brands, agencies, and omnichannel DSPs to drive additional scale through programmatically activated DOOH campaigns across Asiaray’s premium transport media inventory in major airports including Shenzhen, Hangzhou, Tianjin, Haikou, Xiamen, Chengdu, Kunming, Zhuhai, and Zhengzhou, as well as in key metro stations across Beijing.

Aileen Ku, Hivestack’s general manager for China, commented, “We are excited to partner with Asiaray in mainland China to drive further business growth for brands, agencies and omnichannel DSPs looking to benefit from the power of programmatic DOOH. Through this partnership with Asiaray, we are thrilled to provide more flexibility for advertisers to target audiences at unprecedented scale through programmatic activation via the Hivestack SSP and Ad Server.”

Meanwhile, Troy Yang, Hivestack’s managing director for North Asia, shared that the addition of Asiaray as one of their important media partners in Mainland China was another huge milestone for Hivestack as they continue to drive their business growth across North Asia. 

“The partnership provides domestic and international marketers with the opportunity to further reach audiences across the region with even broader coverage across premium sites leveraging Hivestack’s leading programmatic technology,” said Yang.

Vincent Lam, chairman, CEO and founder at Asiaray Media Group, noted, “We are excited to extend our partnership with Hivestack, the industry pioneer for programmatic DOOH, and offer our clients a way to drive added reach and impact as a part of their omnichannel plans. Through this partnership, we look forward to leveraging the Hivestack platform to accelerate the adoption of programmatic DOOH in Greater China.”

Just recently, Hivestack has announced its official membership to Prebid.org, an organisation that oversees open source prebid programmatic advertising solutions. Through this, Hivestack will be able to further support its efforts in driving the adoption of an open-source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.

Montreal, Canada – Programmatic digital out-of-home (DOOH) adtech Hivestack has announced its official membership to Prebid.org, an organisation that oversees open source prebid programmatic advertising solutions.

Through the membership, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.

Prebid.org consists of over 150 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardised solutions for programmatic advertising. It manages open source projects Prebid.js, Prebid Mobile, and Prebid Server, as well as other key pieces of technology adopted by thousands of publishers. Prebid.js launched in 2015 to make header bidding easy for publishers by bringing conformity and simplicity to the header bidding process.

In addition to managing this open source technology, Prebid.org also plays an active role in the online advertising ecosystem by being a neutral and independent body that makes it easy for advertising technology companies to work together with publishers to solve problems for the industry.

Mina Naguib, global chief technology officer, said, “We are proud to announce our membership with Prebid.org, an independent organisation designed to ensure and promote fair, transparent, and efficient solutions for our industry. Our membership with Prebid.org comes at an opportune time for our business as we continue to develop our software and launch innovative, industry-first technologies that will benefit the entire ecosystem, such as our purpose-built ‘Yield Manager/Header Bidder’. We are delighted to have joined our esteemed colleagues, peers and partners across the programmatic ecosystem who are all members of Prebid.org.”

Through its new ‘Yield Manager’, Hivestack successfully established a powerful and transparent solution for its publishers, in this case, DOOH media owners, to monetize their inventory effectively across multiple SSPs in a unified manner.

“Much like in the online ecosystem, a header bidding solution replaces the ‘waterfall’ method where inventory is offered to one ad network at a time and then moved onto the next if the floor price isn’t met until all impressions are hopefully sold. Although this process works in practice, publishers risk missing out on revenue because of the lack of real-time competition on each individual ad opportunity. Yield optimization solutions let all partners bid simultaneously in a unified auction framework model,” Hivestack said in a press statement.

South Korea – Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres, to offer brands, agencies and omnichannel DSP’s the opportunity to buy their premium DOOH inventory programmatically through the Hivestack Supply Side Platform (SSP).

Through this partnership, Hello Media will be able to drive additional revenue via programmatic DOOH campaigns, from both local advertisers in Korea and global advertisers looking to target audiences across their 1,800 screens in over 1,200 hospitals in Korea. Hello Media’s advanced hardware technology offers the opportunity for traditional out of home (OOH) advertisers to expand into the DOOH landscape and with Hivestack’s truly programmatic, global marketplace, advertisers across Korea will be able to optimize the scope of programmatic DOOH advertising at a global scale.

Kyuhan Lee, CEO of Mobin, Hello Media, shared, “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, and we look forward to expanding our partnership with Hivestack to launch numerous campaigns for clients both within Korea and internationally.”

Yoonseung Jekal, director of publisher development, Hivestack, Korea, commented, “It is a very exciting time for the OOH market in Korea and we are excited to partner with Hello Media to accelerate the adoption of programmatic DOOH in the market. Hivestack is at the forefront of digital transformation globally and with our market-leading technology, combined with Hello Media’s impressive array of Healthcare inventory, we can deliver incredible outcomes for domestic and international advertisers looking to reach audiences across the region.”