Taipei, Taiwan – Asia-centric big data company Vpon has announced a new partnership with global adtech company Hivestack to amplify data-driven digital out-of-home (DOOH) advertising across the markets of Hong Kong and Taiwan.
Said partnership merges Vpon’s extensive mobile location data enables precise audience targeting X Hivestack’s programmatic digital out-of-home technology. Furthermore, said partnership brings together Vpon’s extensive location data with the targeting and measurement capabilities of Hivestack’s demand-side platform (DSP).
This then allows Hivestack’s advertising clients to deliver contextually relevant out-of-home messaging to different segments of consumers in Hong Kong and Taiwan.
Hivestack’s DSP creates accurate custom segments by geofencing places of interest frequented by a brand’s target audience. The data will be leveraged to build hourly device concentration scores for each DOOH asset and activate screens where a high concentration of devices has been previously observed. Hivestack’s platform uses market-leading technology to activate the right DOOH screens at the right time, using billions of anonymous data points from mobile location ID’s.
Arthur Chan, COO of Vpon, comments that their company’s effective and customizable data products are the ‘perfect accompaniment’ to Hivestack’s unique programmatic technology, which uses location data to activate digital screens in real-time based on behavioral patterns and movement.
“The partnership presents an exciting opportunity for marketers in Hong Kong and Taiwan to combine our far-reaching data sets and expert analytics with Hivestack’s market leading DSP to identify and reach the most relevant audience for their campaigns with high impact out-of-home advertising,” Chan stated.
Meanwhile, Troy Yang, MD for North Asia at Hivestack, describes that Hong Kong and Taiwan are key markets for Hivestack and they are excited to partner with an innovative big-data company that is prominent in these countries.
“Vpon’s unrivaled mobile location data and capabilities will be a valuable addition to the Hivestack offering, enabling marketers to serve timely and compelling advertising to the right audiences at the right moment and in the right place, as well as to continually measure and optimize their out of home campaigns to maximize conversions,” Yang stated.