Singapore – Marriott Bonvoy, the loyalty program of hospitality company Marriott International, has appointed Grey Group Singapore as its social media agency for Asia-Pacific, excluding China.
Through the social media mandate, Grey Singapore will promote Marriott Bonvoy’s brand promise through engaging social content, while offering strategic counsel and guidance on brand strategy.
The account will be led by Shawn Low, head of social at Grey Singapore. Low has deep knowledge in the travel sector, having previously worked for global travel brand Lonely Planet. He also co-founded a London-based travel tech company Firef.ly.
Speaking on this new agency win, he said, “Marriott Bonvoy is one of the world’s best travel loyalty programs that covers an impressive portfolio of 30 brands across the globe. With nearly 8,300 properties in its portfolio and countless bars and restaurants, the brand literally has something for almost every traveller. We are passionate about making Marriott’s presence on social media felt through innovative and captivating content.”
Meanwhile, Nick Barger, senior director of media for APEC at Marriott International said, “As travel stages its triumphant return in 2023, travellers are reignited to deepen their experiences and explore more destinations. With 30 extraordinary hotel brands and endless experiences, Marriott Bonvoy’s mission on social media is to share the stories of good travel through inspiring and engaging content.”
He added, “Grey’s strong vision in elevating Marriott Bonvoy through innovative and impactful content stood out and fit perfectly with our creative approach. We are excited for this partnership to further strengthen our storytelling to inspire travel in APEC and beyond.”
The new agency win comes after the recent merger of Grey Singapore and Grey Malaysia in 2022.
Irene Wong, CEO of Grey Group Singapore and Malaysia, said, “We’re excited to embark on this journey with Marriott Bonvoy. As restrictions loosen and travel resumes, we are committed to fulfilling Marriott’s purpose of connecting people through the power of travel. This win also further reaffirms Grey’s belief in the importance of creativity in connecting a brand to its audience.”
