Tag: Google Search

India – Ogilvy India has unveiled its newest campaign for Google Search, designed to transform the online search experience by harnessing the power of curiosity to engage and delight users.

Titled ‘Googlies on Google,’ the campaign draws inspiration from the excitement of discovery, inviting users to explore captivating questions that ignite their curiosity and reveal unexpected insights—all through an interactive experience.

Over six weeks, users will come across 50 ‘Googlies’—quirky questions that appear to have straightforward answers but reveal surprising truths upon closer inspection. These Googlies tap into the familiar sense of curiosity that arises whenever one encounters a “did you know?” fact, encouraging users to delve deeper into their search explorations.

These Googlies will appear everywhere—in social media feeds, on TV screens, outdoor billboards, newspapers, grocery aisles, and even product packaging—turning everyday moments into fun opportunities for discovery. 

The campaign leverages this natural instinct for curiosity by gamifying the search experience, transforming it into a playful and interactive journey that goes beyond mere information. By blending curiosity with interactivity, ‘Googlies on Google’ opens up a world of knowledge, offering delightful surprises one question at a time.

Accompanying the launch of ‘Googlies on Google’ is a campaign film directed by Harshik Suraiya, showcasing how this initiative transforms your search experience into a playful adventure, whether you’re at home, on the go, or simply browsing.

Sukesh Nayak, chief creative officer at Ogilvy India, shared, “As creators, our goal with Googlies on Google was to transform the simple act of searching into something more—an interactive experience driven by curiosity, engagement, and delight. By crafting playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise.”

“It’s not just about finding answers, but about sparking the joy of learning in unexpected ways. With Googlies on Google, we aim to elevate the product experience by turning curiosity into engaging moments of discovery,” Nayak added. 

Singapore – As we finally come to the conclusion of 2021, Google has released its newest review of the most-searched terms: from good to bad, that encapsulates what Singaporeans had in mind in terms of the latest trends and happenings for this year.

The Tokyo Olympic 2020 games were the top-search international news among Singaporeans, which also ranked 6th among the trending Google term searches. Meanwhile, the recently-released 2021 Marvel superhero film ‘Shang-Chi and the Legend of the Ten Rings’ ranked as top most-searched movies among Singaporeans, as well as 10th in the most-searched terms on Google.

Meanwhile, prevention of COVID-19 is still on top of mind among Singaporeans, ranking 7th in term searches. This is in fact reflected in the reality of Singaporeans rallying together to encourage the community, especially the more vulnerable, to get vaccinated. This includes programs like mobile vaccination clinics in the heartlands to ensure the elderly are protected against the virus.

The pandemic was not the only moment of adversity Singaporeans had shown unity to. These include local tragic events such as the Tanjong Pagar accident (#1 in Singaporean news) and the River Valley high school incident (#2 in Singaporean news). Singaporeans also showed concern towards international events such as the coup d’ etat in Myanmar (#4 in trending international news) and the Taliban takeover of Afghanistan (#3 in trending international news).

In terms of sports, Singaporeans’ love for sports have resonated through the top trending searches. It reflects the ability of sporting events as a platform to boost morales, where people cheered for the same teams and tuned in to major sports events such as UEFA Euro 2021 (#1 Trending Searches, #1 Trending Sports Events) and the English Premier League (#3 Trending Searches, #4 Trending Sports Events).

In addition, Singaporeans showed their support for Olympic swimmer Joseph Schooling’s (#1 Trending Singapore Personalities, #1 Trending Olympic Searches) by following his journey through the Olympics, together with other local athletes like table tennis players, Yu Mengyu (#2 Trending Singapore Personalities, #2 Trending Athletes) and Feng Tianwei (#6 Trending Singapore Personalities, #7 Trending Athletes).

In terms of travel, Singaporeans sought respite on cruises to nowhere with cruise lines like Royal Caribbean (#1 Trending activities and places in Singapore) and Dream Cruise (#3 Trending activities and places in Singapore). Back on land, Museum of Ice Cream (#4 Trending activities and places in Singapore) found its home in Singapore, and instantly became a popular photo spot for locals. Popular mainstays like the Singapore Flyer (#8 Trending activities and places in Singapore) and River Safari (#10 Trending activities and places in Singapore) also saw an uptick in local visitors, as well as checking in for staycations at the newly-opened Dusit Thani Laguna Singapore (#6 Trending activities and places in Singapore).

The full list are as follows:

Trending International News:

  1. 2020 Tokyo Olympic Games
  2. Gamestop
  3. Taliban takeover in Afghanistan
  4. Myanmar coup
  5. Suez Canal
  6. Evergrande
  7. Cristiano Ronaldo
  8. Aryan Khan
  9. Alec Baldwin
  10. Georgia Senate Race

Trending Singapore News:

  1. Tanjong Pagar accident
  2. River Valley high school
  3. SPH ‘Umbrage’
  4. GST Voucher
  5. Sylvia Chan
  6. Phoon Chiu Yoke
  7. Raeesah Khan
  8. National Day Parade 2021
  9. Budget 2021 Singapore
  10. KAWS

Trending Movies:

  1. Shang-Chi and the Legend of the Ten Rings
  2. Eternals
  3. Black Widow
  4. Mortal Kombat
  5. No Time to Die
  6. Raya and the Last Dragon
  7. Suicide Squad
  8. Red Notice
  9. Godzilla vs Kong
  10. Army of the Dead

Trending Singaporean Personalities:

  1. Joseph Schooling
  2. Yu Mengyu
  3. Sylvia Chan
  4. Shane Pow
  5. more_vert
  6. Raeesah Khan
  7. Feng Tianwei
  8. Loh Kean Yew
  9. Quah Zheng Wen
  10. Kane Lim

Trending Searches:

  1. UEFA Euro 2021
  2. NBA League
  3. IPL 2021
  4. English Premier League
  5. Squid Game
  6. 2020 Tokyo Olympic Games
  7. COVID-19 Prevention
  8. Bitcoin Price
  9. iPhone 13
  10. Shang-Chi and the Legend of the Ten Rings

Trending TV Shows:

  1. Squid Game
  2. Hometown Cha Cha Cha
  3. Vincenzo
  4. True Beauty
  5. Mr Queen
  6. WandaVision
  7. Bridgerton
  8. My Name
  9. Loki
  10. Alice in Borderland

Angeline Leow, head of communications at Google Singapore, said, “2021 has been a year of healing, as Singaporeans find creative ways to recover and regain our momentum. Google searches are indicative of the macro trends in Singapore and give us a glimpse of the local and global happenings the nation cares deeply about.”

She added, “With more content and internet users online, there’s more need to organize information than ever before so we’ll continue to invest in AI to give people new ways to search and explore information through voice, images and videos while helping people better evaluate the credibility of information they find online.”

Singapore – The pandemic has been a driving force of the increase of Google searches related to Valentine’s Day gifts, more specifically a 57% increase compared to 2019, according to statistics from e-commerce aggregator iPrice.

iPrice observed certain Asian countries’ Google searches on romantic gifts, such as in Singapore, Malaysia, the Philippines, Thailand, and Vietnam, and it was found that among gifts searched during Valentine’s day, ‘Care Packages’ were looked into the most, with a surge of 238%. ‘Care package’ is a term coined during the lockdown, which refers to a personalized bundle of items that could contain any gifts such as food, stationery, or even health-related items, as a gesture of connecting to loved ones and friends.

The top search on the term was followed by ‘scented candles’, which tallied a 236% surge. Interestingly, ‘lingerie gift’ searches have also spiked by 82%.

Which are the most sought after gifts this Valentines - iPrice Group

Common gift items for Valentine’s Day have also seen a greater increase in online searches, including terms ‘roses’ (123%), ‘flowers’ (83%), ‘chocolates’ (50%), and ‘bouquets’ (49%).

Dating apps have also drawn greater attention at a time of lesser physical interactions. The same report has stated that between the period of February 2020 and January 2021, keywords results in relation to each country’s top 5 dating apps have increased. 

The study explains that this means if a person types any of the top dating apps in the app store, like ‘Tinder’ for example, results for apps like Tinder would show. iPrice observed such an increase in suggested dating apps related to dating apps in all Asian countries during the pandemic.

Did the pandemic drive the rise of dating apps in Asia - iPrice Group

Interestingly, Taiwan takes the top spot with a surge of 194% of keyword results of dating apps. The trend is followed by Malaysia, the Philippines, Vietnam, and Singapore with the most increase in keyword results on dating apps in the App Store.