Tag: Gojek

Singapore – Gojek has announced that it has deepened its partnership with yuu Rewards Club, as part of its ongoing efforts to bring greater loyalty rewards and benefits to its users in Singapore. The deepening of the integration between Gojek and yuu builds on the initial announcement of Gojek’s partnership with yuu and DBS Bank in August 2023.

In the latest enhancement, users can now link their Gojek accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types. In the near future, users will also be able to use their yuu Points to directly offset the cost of their Gojek rides, allowing them to save even more on each ride that they take with Gojek.

As part of the launch of the enhancement, Gojek and yuu are also running a limited time promotion until 14 August 2024 that will give users even more rewards when they link their accounts. 

Users will get 3 yuu points per $1 spent after completing their first Gojek ride upon linking their accounts, equivalent to an additional 1% cash rebate. To be eligible, customers have to log in to their Gojek app and link their accounts via the yuu Rewards Club tab on the menu page.

Lien Choong Luen, general manager at Gojek Singapore, said, “I’m excited to deepen our partnership with yuu, which will allow Gojek and yuu users to enjoy even better rewards. Partnerships have always been central to Gojek; with ride-hailing an essential part of many Singaporeans’ daily commute, this will allow users to get more value from every trip that they take, or every purchase they make via yuu.” 

Meanwhile, Chen Peng, CEO at minden.ai, commented, “Our partnership with Gojek and DBS exemplifies our commitment to driving rewarding interactions between consumers and brands. It is also our goal to ensure that these interactions are seamless and convenient. We are pleased to announce that all yuu Rewards Club members can now earn yuu Points with their rides simply by linking their yuu ID in the Gojek app.” 

Singapore – GoTo’s on-demand multiservice tech platform Gojek entered into a partnership with yuu Rewards Club and DBS Bank to bring exclusive loyalty rewards and benefits to its users in Singapore. 

This collaboration will allow Gojek users across all service types, including discounted voucher trips, to be rewarded with yuu points when paying for their rides using a DBS yuu card or PAssion POSB debit card. 

DBS yuu card members can now earn up to 37 points or 18.5% cash rebates for every $1 spent on Gojek rides. Meanwhile, PAssion POSB Debit Card members can get as much as 15 yuu points or 7.5% cash rebates for every $1 spent on the same service. On top of this, users of both cards are also eligible for an additional limited-time bonus reward when they complete their first transaction on Gojek. 

Launching exclusively in partnership with DBS Bank, the collaboration will also see Gojek formally enter the loyalty space, providing rewards for users and paving the way for deeper long-term integration with yuu. 

Lien Choong Luen, general manager at Gojek Singapore, said, “Gojek was built with powerful partnerships at its core, and the belief that together we will go far remains fundamental across GoTo. I’m delighted to be collaborating with industry leading partners yuu and DBS to go the extra mile for our customers and passengers – helping them to earn on their everyday spend by turning rides into rewards and rebates.” 

“In 2019, we launched in the Singapore market with DBS as our preferred payments partner and we’re delighted to be further strengthening our partnership to launch loyalty rewards exclusively, initially for DBS yuu Card and PAssion POSB Debit Card holders,” he added. 

Further commenting on the partnership, Sng Ren Yeong, CEO of minden.ai, said, “At yuu, we’re always seeking new ways to help consumers unlock greater value on their everyday spend. With Gojek onboard, yuu members will be able to stretch their dollars, not only across retail, food, and attractions, but also their daily commute. By partnering with a diverse ecosystem of like-minded brands, yuu is able to offer more options for consumers to earn while they spend and accumulate points at a faster pace.” 

“As a leading on-demand ride-hailing service in Singapore, Gojek has always been progressive and highly-attuned, sharing the same customer-first philosophy as yuu, making this partnership a natural fit. We look forward to delivering more value to consumers alongside Gojek and DBS,” he continued. 

Meanwhile, Anthony Seow, head of payments and platforms at DBS Bank Consumer Banking Group, said, “We are happy to deepen our longstanding partnership with Gojek, which has provided our customers more convenience when booking and paying for their Gojek rides via our PayLah! app.” 

He further added, “with Gojek joining the yuu rewards ecosystem, DBS/POSB customers can now use their DBS yuu Card or PAssion POSB Debit Card, two of our most popular cards for everyday spending, to rack up more yuu points which can then be used to offset their Gojek rides, on top of their expenditure on groceries, F&B. Together with our partners, we will continue to explore new avenues to provide our customers with more rewards and privileges and help them to save more.” 

Singapore – Food delivery company Deliveroo and super app platform Gojek have announced that they have entered into a long term partnership, aimed at enhancing the user experience of their customer base in Singapore.

As part of the broad partnership, the two companies will introduce extensive new benefits and drive impactful cross-platform savings for both Deliveroo and Gojek users. 

Both companies will also work together on joint initiatives that build customer loyalty and create increased earnings opportunities for driver-partners and delivery-riders across both platforms. In addition, Deliveroo and Gojek will look to explore other possible areas for deeper alignment and collaboration, including community engagement and sustainability.

Moreover, co-branded Deliveroo and Gojek voucher packs can also be purchased via the Gojek app offering significant discounts to users. Available in ‘Lite’ and ‘Standard’ bundles, users can avail of combined savings on their food delivery and ride-hailing needs. Combined voucher bundles will also be available for purchase on ShopBack, providing even greater value for customers. 

Lien Choong Luen, general manager at Gojek Singapore, said, “As two of the leading providers in on-demand services, joining forces with Deliveroo makes a lot of sense for us. By collaborating across ride-hailing and food delivery services, not only are we able to bring additional value and exciting new benefits to customers, but this partnership will also help to provide increased earnings opportunities for our driver-partners.” 

He added, “Ensuring that they can build a sustainable livelihood on our platform will always be a priority for us, and collaborating with like-minded partners, such as Deliveroo, has an important role to play in helping us to achieve that goal. This long-term partnership is just the start and we look forward to working closely with Deliveroo to drive greater convenience and meet the changing needs of all our users across Singapore.” 

Meanwhile, Jason Parke, general manager at Deliveroo Singapore, commented, “Through this partnership with Gojek, Deliveroo reaffirms its commitment to enhancing offerings to consumers. Beyond that, we will also be able to create greater visibility for Deliveroo merchants to a wider pool of consumers. We have identified these synergies with Gojek as we work towards our mutual goal of providing convenience, value and the best service to our partners who keep us fed and get us where we need to go.”

He added, “With National Day around the corner, we further celebrate the nation’s milestone by bringing greater value to consumers through convenience and savings, along with wider contributions towards the daily lives of Singaporeans and the economy.” 

Singapore – Out-of-home (OOH) media company Asiaray and independent programmatic digital out-of-home (pDOOH) adtech company Hivestack has launched a pDOOH campaign for mobile on-demand services platform Gojek alongside Singapore’s Mass Rapid Transit (MRT) rail network via The Trade Desk’s demand side platform (DSP).

The campaign is launched on the Thomson-East Coast Line (TEL). To launch the pDOOH campaign, Asiaray used proximity geofencing to activate Gojek’s ‘GOTOMALLS’ campaign on DOOH screens along the TEL line.

In the coming months, Asiaray will expand its digital inventory to additional TEL stations including digital floor, wall and ceiling mounted screens. This premium inventory is on for approximately 16 hours a day and is available for advertisers to reach their audiences with precise targeting during their daily travel.

Vincent Lam, chairman and executive director at Asiaray, said, “We are glad to have partnered with Hivestack again to support Gojek on the ‘GOTOMALLS’ campaign. This is another implementation of Asiaray’s unique ‘Outdoor and Online (O&O)’ new media strategy to provide our hallmark DOOH+ solution delivering fruitful results to both our customers and partners.” 

He added, “Looking ahead, Asiaray will continue to build on TEL’s role of ‘National Gateway’ with innovative advertising solutions that will brighten the passengers’ journey, and thus creating better values for advertisers as well as the brands.”

Meanwhile, Matt Bushby, managing director at Hivestack ANZ and SEA, commented, “We are thrilled to have launched the first ever programmatic DOOH campaign along Singapore’s latest Thomson East-Coast Line (TEL) following the announcement of our partnership with Asiaray in March. It’s an exciting time in Singapore as the streets are busy again and audiences are on the move, posing an unmissable opportunity for brands, agencies and omnichannel DSPs to activate DOOH with precision and scale.”

Indonesia – Taiwanese martech TenMax has announced a new TikTok integration for Gojek Ads Network (GoGAN), allowing Indonesia marketers and advertisers to use GoGAN to programmatically place TikTok In-Feed video ads.

Through this new integration, GoGAN now also supports TikTok’s most popular ad format, In-Feed, the video advertisements embedded into a user’s ‘For You’ feed. In-Feed ads can be up to 60 seconds long with the look and feel similar to native organic content. 

To utilise this feature, marketers need to upload their video content into the GoGAN interface and select their targeted audience. The supported video aspect ratios are 9:16, 1:1, and 16:9.

In addition, GoGAN lookalike audiences can now be magnified on TikTok through ‘audience augmentation’ technology. For a multi-channel campaign, GoGAN users only need to build a single target audience and the AI will match it with similar TikTok users, or those of any of the other media selected for the campaign.

Jeremy Lin, general manager and managing director at TenMax Indonesia, said, “This integration is an exciting proposition for marketers as it brings together the current best-in-class digital ad product with the Indonesian market’s most precise targeting engine. GoGAN will amplify the performance of brands’ TikTok advertising and this synergy between in-depth insights and high-impact video ads cannot be found elsewhere.”

He added, “As we continue to add more media publishers to GoGAN, it becomes even easier for brands and marketers to reach all their targeted audiences and strategic goals from this single platform,” added Jeremy Lin.“ TikTok is shaping the way Gen-Z, especially in Indonesia, communicates and interacts with the world, and now GoGAN can connect with these coveted younger consumers.”

Ho Chi Minh, Vietnam – Indonesia super-app has inked a strategic partnership with Vietnamese e-wallet MoMo, entailing MoMo to be integrated in the Gojek super-app in the local market. 

Through the partnership, Gojek and MoMo will combine their technological strengths and large ecosystems to jointly raise the level of use of cashless payment methods among Vietnamese people, and at the same time provide a better customer experience.

MoMo will support Gojek’s ecosystem of millions of users who are using online technology ride-hailing services such as GoRide, GoCar, and online food delivery GoFood. This then gives Gojek customers the option to pay via MoMo’s e-wallet in addition to credit, debit and cash payments.

Gojek will have the opportunity to reach out to MoMo’s ecosystem of more than 31 million users, and at the same time meet the growing demand of customers who want more payment options on the app, especially the use of contactless payments amid the COVID-19.

Speaking about the partnership, Nguyen Ba Diep, co-founder and vice president at MoMo, said, “I firmly believe that this partnership will bring optimal payment options and experience. for users. With this cooperation, we hope to partly help technology drivers and partners of Gojek and MoMo to reach more customers, increase sales and quickly recover from the pandemic.”

Meanwhile, Pham Huu Thanh, operations director of payments division at Gojek Vietnam, commented, “Through the integration of MoMo e-wallet on the Gojek application, our users will have more choices when paying for services, thus having a smoother, more convenient, and safer experience when paying for services. use Gojek. Together with MoMo, we are delighted to continue to contribute to the promotion of cashless payments in Vietnam, by influencing to change user habits and constantly expanding the payment ecosystem.”

Indonesia – Southeast Asia’s multi-service platform, Gojek, has announced a new partnership with marketing technology firm, TenMax.io, to support its advertisement network, GoGAN, in delivering ad services to consumer brands, merchants, and ad agencies in Indonesia.

TenMax is an innovative ad network focusing on research, innovation, and development of digital advertising technologies. It is committed to becoming the digital advertising and real-time bidding (RTB) ecosystem leader in the SEA region.

By leveraging TenMax’s artificial intelligence and Gojek’s insights-driven platform, the partnership aims to provide an AI-based marketing technology solution to marketers in the country, enabling merchants and brands to access, plan, and monitor their digital marketing efforts across social media and content sites in a real-time manner.

According to Gojek, the platform is founded on the principle of utilizing technology to remove life’s daily frictions by connecting consumers to the best providers of goods and services in the market, from transportation to food, among many other services. 

The platform’s GoGAN proprietary AI or deep learning technology can assist marketers in key aspects of programmatic media buying through a one-stop shopping cross-channel media buy, like buying Facebook or Instagram and local website ad space in a few clicks. Through this, the RTB capability makes sure advertisers get superior costs per click and impressions to reach their target audiences. Another is real time analytics and performance report generating dashboard, which provides brands and agencies insights and allows them to recalibrate marketing strategy.

“We are thrilled to partner with Gojek to support GoGAN in Indonesia, by combining our expertise and Gojek’s valuable insights to introduce solutions to the Indonesian digital economy,” commented Nathan Chu, TenMax’s CEO.

Meanwhile, Antoine de Carbonnel, Gojek’s chief commercial officer, said that through the collaboration with TenMax.io, they are further reducing the friction of digital media buying, allowing the merchant partners and global brand clients to optimize their digital marketing initiatives of all sizes, powered by their user-base and first-party insights, and the proprietary martech platform from TenMax.io, to create value for the Gojek ecosystem.

“We engaged with brands beyond the food sectors, including insurance, banking, lifestyle, fashion, gaming, and we look forward to working with ad agencies as well to provide innovative solutions to more world brands,” said de Carbonnel.

Brian Yang, the managing director of TenMax.io, shared that co-working with the Gojek team has been a pleasure, as the insights allow them to further train and optimize the RTB algorithm, placing the right content to the right audiences at the right cost. 

“With satisfactory initial results, we now work with more partners from the ad agencies world, premium content publishers, and the entire Gojek ecosystem, from global FMCG brands, consumer electronics, to regional SMBs, and MSMEs, to GoGAN platform as a solution for any company in Indonesia and beyond,” said Yang.

Singapore – Mobile ad platform InMobi has partnered with multi-service platform Gojek, in an aim to provide privacy-compliant personalized advertising, consumer intelligence, and identity resolution for brands in Southeast Asia – particularly to Indonesia, Singapore, Vietnam, and Thailand.

Through the partnership, InMobi will also provide brands the capability to run surveys among Gojek audiences to unravel unique industry and consumer insights. The industry and vertical insights will be powered by InMobi’s AI-driven mobile-first consumer intelligence platform – Pulse.

Rishi Bedi, vice president and general manager for InMobi Southeast Asia, Japan and Korea, stated that through this partnership, brands can engage with Gojek audiences programmatically on InMobi Exchange via their preferred demand-side platform (DSP) platform.

Brands will have a unique opportunity to build a single view of the consumer by combining browse and buy patterns, category or brand affinity, location intelligence, and media behavior across the InMobi and Gojek platforms. Additionally, brands can also measure the sales impact of their online advertising across platforms using InMobi’s mobile intelligence, such as location and Gojek’s in-app engagement signals.

“With the deprecation of the cookie, identity resolution is becoming critical for brands across the globe and Southeast Asia to reach consumers in a relevant manner. By combining InMobi and Gojek proprietary intelligence, we will soon provide brands with a unique ID to drive contextual targeting and advertising in a cookie less world,” said Bedi.

Meanwhile, Vice President for AdTech, Data Partnership & Monetization of Gojek Pulkit Khanna commented, “Our partnership with InMobi will offer an actionable solution for marketers and be a key growth driver for their businesses, as we will be able to help them optimize their marketing spends via effective targeting. By helping marketers deliver the right content to users on the right occasion, they will be able to maximize impact and ROI. Users will also benefit from having more targeted and relevant content, in line with Gojek’s mission to remove friction from consumers’ daily lives.”

Jakarta, Indonesia – Technology group Gojek has announced its investment to technology-based Bank Jago as part of a strategic partnership for Indonesia’s accelerated financial inclusion.

Within the partnership, Gojek and Bank Jago aim to bring digital banking closer to users through Gojek’s payment platform GoPay. Users can now open a Bank Jago account and manage it through the Gojek app. The partnership will also act as a model through which Gojek will go on to partner with other banking institutions to support them in reaching more customers.

For Gojek CEO Andre Soelistyo, the newly-forged partnership is a strategic move to get banks working for the superapp, hence leveraging Gojek’s purpose to be an accessible financial platform for Indonesians.

“Our partnership with Jago marks the latest milestone in our drive to reduce daily friction for users and improve their lives through technology. It is a key part of our strategy and will underpin the growth and sustainability of our business in the long term. Jago’s tech-based banking solutions will supercharge Gojek’s ecosystem offerings and facilitate access to banking services for the mass market, thereby supporting our common vision to accelerate financial inclusion in Indonesia,” Soelistyo stated.

The investment, made through Gojek’s financial and investment arm, would mean that 22% of Bank Jago will be held by Gojek.

On the other hand, Bank Jago’s president director Kharim Siregar, expressed high hopes for the new partnership, as it complements the Bank’s broad expertise to Indonesian financial needs.

“We believe that this strategic collaboration – between a tech-based bank like Bank Jago and a Super App like Gojek – is the first of its kind in Indonesia and Southeast Asia and represents a new way to spur growth in digital economies. As a bank designed with an open API, we will go on to work with multiple digital ecosystems to reach a wider audience and drive our aspiration to enhance the finances of millions of people through digital financial solutions,” said Siregar.

Jakarta, Indonesia – To provide brands with a larger advertising reach for an affordable price, Indonesian superapp Gojek has launchedGoScreen, a digital out-of-home (DOOH) advertising solution on Gojek’s fleet of two-wheel partner vehicles.

Available in the Greater Jakarta area, GoScreen uses location and time-targeting features, where ads to be featured will be based on specific audiences and a hyper-localized approach.. 

“The key pain points that brands face with out-of-home advertising today include the inability to target their campaigns and measure performance. GoScreen addresses this through location and time-based campaigns as well as precise measurement technology that provides brands with an efficient return on investment,” said Antoine de Carbonnel, Gojek’s chief commercial officer.

Gojek’s GoScreen aims to benefit brands through creating larger impressions that can be monitored through an online dashboard for impressions and insights. Driver-partners, based on performance-based eligibility, can also join the program, and can receive additional income based on the distance they have covered with their vehicles.

“With Gojek’s commitment to enable inclusive growth, GoScreen makes out-of-home advertising accessible to small local businesses and supplements the income of participating driver-partners, paving the way for improved livelihoods. At the same time, it is providing a promising new source of revenue for the wider Gojek business, ensuring that our entire ecosystem thrives together,” De Carbonnel added.