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Tag: GIGIL

GIGIL, Wednesday
Manila’s waters run with Wednesday’s woe in GIGIL’s dark Netflix activation
Posted on October 9, 2025
by Lyene Marie Darang
Manila, Philippines — Creative agency GIGIL staged an eye-catching activation for the second season of Netflix’s hit series ‘Wednesday’, transforming the Venice Grand Canal Mall in Taguig City into a dark spectacle inspired by the show’s signature imagery. Drawing from the series’ theme of mystery and...
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GIGIL, Jiang Nan
Of smears, stains, and smudges: Jiang Nan highlights ‘messy experience’ with ‘Gallery of Mess’ campaign
Posted on September 24, 2025
by Lyene Marie Darang
Manila, Philippines — Jiang Nan hotpot and GIGIL rephrased the narrative of opting for a sneaky clean food setup with the ‘Gallery of Mess’ campaign launched in June 2025. From a single question—the idea of the gallery came to be: ‘What if the Lacoste crocodile logo came to life and attacked the spilled...
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GIGIL opens shop in Phnom Penh, notes Cambodia being gateway to growth in SEA
GIGIL opens shop in Phnom Penh, notes Cambodia being gateway to growth in SEA
Posted on September 24, 2025
by Teddy Cambosa
GIGIL Phnom Penh is built on a powerful promise: to deliver work that fuses global creative thinking with a deep understanding of Cambodian consumers and authentic local insights. 
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Pharma ads taking wittier cues? It’s possible, says GIGIL in latest creative work for Stresstabs
Pharma ads taking wittier cues? It’s possible, says GIGIL in latest creative work for Stresstabs
Posted on August 21, 2025
by Teddy Cambosa
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
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‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
Posted on August 5, 2025
by Teddy Cambosa
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo. 
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Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
Havaianas Philippines highlights footwear comfort in new ‘#BreakTheRush’ creative with GIGIL
Posted on June 11, 2025
by Aliza Carmona
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
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Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Giant Havaianas slippers call for more urban green spaces in latest campaign via GIGIL
Posted on May 16, 2025
by Aliza Carmona
Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL.
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Jiang Nan Michelle Lyn
No Michelin Star? No problem, says hotpot restaurant Jiang Nan as it receives its first ‘Michelle Lyn’
Posted on March 19, 2025
by Teddy Cambosa
Manila, Philippines – With the news that the Michelin Guide is expanding its reach to review restaurants in the Philippines, many restaurants–especially in the target places of Metro Manila and its Environs, as well as Cebu–are now vying to get the coveted Michelin Star recognition, which has been used...
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‘Germ Zs’ take over from scary germs in Defensil’s humorous campaign with GIGIL
‘Germ Zs’ take over from scary germs in Defensil’s humorous campaign with GIGIL
Posted on March 17, 2025
by Aliza Carmona
Antibacterial soap brand Defensil is spotlighting evolved germs in its latest campaign with advertising agency GIGIL.
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How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
Posted on December 27, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences. 
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