Tag: Foxtel Group

Australia – Foxtel Group and Warner Bros. Discovery (WBD) have announced an evolved partnership for 2025 and beyond, and will see Foxtel Group become a launch partner as Warner Bros. Discovery brings its Max streaming app to Australia on 31 March, 2025.

As launch partner, Max’s expanded content offering will be available to Foxtel’s 1.4m residential subscribers at no additional cost to their Foxtel subscription. In addition, the Max app will be available on Hubbl, offering easy access with seamless integration into the user interface.

The Max app will include HBO Originals, Max Originals, and premium content from Warner Bros., Discovery, Cartoon Network and more. Content will include key WBD franchises such as Harry Potter and the DC Universe, as well as current and returning seasons of hugely popular series including House of the Dragon, The Last of Us and  And Just Like That…

Moreover, the continued partnership between Foxtel Group and Warner Bros. Discovery recognises the strength of Foxtel Group’s reach, brands and commitment to quality by one of the world’s largest entertainment partners and production studios in showcasing premium content and ability to generate growth in market.

Hilary Perchard, chief executive of Foxtel Retail and Hubbl, said, “This renewed collaboration confirms our position as a partner of choice for the world’s largest entertainment studios who seek scale and reach for their premium entertainment content. We have always said optionality is central to our long-standing partnership. The strength of our products and much-loved brands means that we have been able to innovate and evolve our partnership with Warner Bros. Discovery in a unique model that enables mutual growth.”

Hilary added. “We have been partners with Warner Bros. Discovery for over 20 years and are delighted that our world-class aggregation products will play key roles in launching Max in this market. As launch partner, our Foxtel and Hubbl customers will be able to seamlessly access the breadth of content across the Warner Bros. Discovery content slate, which has always been popular among audiences, ensuring we continue to deliver exceptional value for our subscribers.”

Meanwhile, Michael Brooks, general manager of ANZ at Warner Bros. Discovery, commented, “Through our long-standing partnership, Australians have enjoyed WBD’s world-class content through Foxtel Group platforms for many years. As we launch the Max app in Australia – and look to maximise its reach through partnerships – it makes perfect sense for us to create a unique option we know will resonate with Foxtel subscribers and Hubbl users.”

The news follows after Warner Bros. Discovery had tapped Special Group and EssenceMediacom for their creative and media mandate respectively–both related to Max’s launch in Australia.

Max has been previously rolled out in Southeast Asia, as well as Hong Kong and Taiwan on November 19, 2024. To mark this launch, Max created localised immersive and outdoor activations for all of these markets to showcase their diverse entertainment content offerings.

Australia – Australia-based subscription television company, Foxtel Group, has appointed Marshall Heald, former director of content at public broadcasting firm Special Broadcasting Service (SBS), to assume the newly created leadership role of executive director of Foxtel Entertainment.

Heald brings with him 14-year career experience at SBS. He previously led the adoption of digital technologies and innovation across SBS, as well as the firm’s online presence.

In his new role, Heald will be responsible for the creative vision and editorial strategy for all content on the owned and operated Foxtel entertainment and movie channels, together with the presentation of all on demand content on the Foxtel IQ, Foxtel Now, and Foxtel Go products. This also includes on demand content from Foxtel’s channels, as well as third-party channels, sports channels, integrated third-party apps, and TVOD movies. 

Amanda Laing, Foxtel Group’s chief commercial and content officer, believes that Heald’s creativity and experience will help take the firm’s engagement to the next level across channels and on demand, supporting the investments they are continuing to make in Foxtel as a core part of the Group’s vision for the future.

“How we curate and present our content has never been more strategically important, and Marshall’s leadership will be an important element in driving our future success, to deliver on our ambitions and build on the momentum the Foxtel Group has established,” said Laing.

The appointment of Heald will be effective in March 2022.

This November, Foxtel has announced the rebranding of its loyalty program Foxtel First to Foxtel Reward, as well as the recent partnership with live entertainment company, Live Nation Australia, to bring Foxtel Rewards members unmissable live music events.