Hong Kong – Hong Kong-based beauty retailer Sa Sa has partnered with foodpanda mall in Hong Kong, the online grocery and goods shopping mall under foodpanda, to accelerate its online-merge-offline (OMO) functions.
It would be remembered that in June of 2021, the HK retailer announced the closing of a number of its physical stores with the goal to build a stronger O2O business.
With the new partnership via foodpanda mall’s round-the-clock delivery service, Sa Sa will be opening up for local customers a more convenient way of shopping to enhance customer experience. It will also be offering about 700 selected products on foodpanda mall, including anti-epidemic products for which Hong Kong citizens have an urgent need, and popular products such as cosmetics, skincare, fragrance, haircare, and body care products, as well as health supplements.
After customers have placed orders at the online supermarket, foodpanda’s couriers will collect the goods at Sa Sa’s physical stores and deliver them to the customers in as fast as 10 minutes. Customers can thus quickly obtain the products without going out, especially meeting their urgent needs for anti-epidemic products and their favourite items within the cosmetic and personal care categories. This service will initially be piloted at 20 of Sa Sa’s stores and will be rolled out at more stores in the future.
Following the launch of the ‘click-and-collect’ service, Sa Sa’s partnership with foodpanda mall will further enhance the OMO development of the Group’s physical stores and its online business in Hong Kong. It also provides customers with one more customer-centric and convenient channel for online shopping, complementing Sa Sa’s shopping website.
Moreover, the partnership will allow Sa Sa and foodpanda mall to manifest their respective advantages and generate synergy. Sa Sa will be enriching foodpanda mall’s product assortment with its cosmetics, health supplements, and anti-epidemic products. Both foodpanda and Sa Sa have large customer bases, which can enable mutual conversion and thus enlarge their respective target customer bases. Sa Sa can also strengthen and expand its own base of young customers by serving foodpanda members who are used to quick commerce.
Simon Kwok, Sa Sa’s chairman and CEO, shared that online shopping trend is especially more pronounced amidst the raging pandemic as more consumers would rather stay at home than go out to protect themselves against the disease, and they believe that foodpanda’s quick delivery meets their customers’ increasing demand for convenient, fast online shopping service.
“In the light of the urgent demand for anti-epidemic products, we are offering them at foodpanda mall in the hope of providing citizens one more convenient shopping channel to help fight the pandemic. We also hope to enhance the OMO function at Sa Sa’s operation through the partnership with foodpanda mall so as to provide customers with a more seamless and convenient shopping experience,” said Kwok.
Meanwhile, Ryan Lai, foodpanda’s managing director for Hong Kong, said that they are extremely pleased to have Sa Sa as a foodpanda mall retail partner, benefiting from complementary strengths in advancing each other’s OMO business strategy, and elevating customers’ shopping experience for personal care, health and beauty products, amongst others.
“This partnership also expands and diversifies foodpanda mall’s product offerings, to better satisfy the wants and needs of our customers,” added Lai.
To celebrate its partnership with Sa Sa, foodpanda mall launches promotional offers from 15 March to 30 April, where customers will enjoy a HK$50 discount upon spending of HK$400 or above with their first purchase at Sa Sa on foodpanda mall by entering the promotional offer code ‘SASA’.