Tag: First-Party Data
JB Hi-Fi, an Australia-based home entertainment retailer, has partnered with Amperity, the first AI-powered Lakehouse Customer Data Platform (CDP), to enhance its first-party data strategy.
Japanese beverage brand Asahi has teamed up with dentsu Hong Kong for an omni-channel campaign to promote its new beer, Dry Crystal, aiming to drive brand experience for the beer product and boost consumer conversions.
As part of our E-Commerce Marketing Series interviews, we spoke with Eddie Teng, head of e-commerce for APJ at ASUS to learn more about his insights on how e-commerce marketing strategies play out in the consumer electronics industry, as well as detailing the various e-commerce trends many brands are...
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
The partnership means that any advertiser seeking to reach Mozo audiences will be able to access the complete suite of Audience360 media buying tools.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)