Tag: EZ-LInk

Singapore – Singapore-based contactless payment platform EZ-Link has partnered with global payment technology company Mastercard to launch its ‘Pay by Wallet’, a digital wallet product that leverages Mastercard’s ‘Pay by Account’ technology for making contactless and e-commerce payments including recurring payments at Mastercard accepting merchants globally.

The introduction of ‘Pay by Wallet’ aims to empower more consumers across all walks of life to access digital payment capabilities in line with their needs and participate in the digital economy.

By activating ‘Pay by Wallet’, users can now use their EZ-Link Wallet to make online and in-store contactless payments at over 80 million Mastercard merchants worldwide. This means that they can use ‘Pay by Wallet’ to shop online, as well as manage subscriptions for services like Netflix, Disney+, Spotify, gym membership, and ride-hailing, amongst others. Users will also be able to add ‘Pay by Wallet’ to Google Pay1to make contactless mobile payments for both retail and transit transactions.

Moreover, users can earn EZ-Link Rewards points with every transaction and redeem them for benefits from over 200 merchants on the EZ-Link Rewards platform, which ranges from F&B, retail, and motoring, amongst others. They will also be entitled to exclusive offers across Mastercard’s Priceless Specials, a curated list of offers that cut across key passion pillars of eat, play, shop, and stay.

Nicholas Lee, EZ-Link’s CEO, shared that as consumers’ lifestyles continue to evolve with increasing digitalisation, they want to transform alongside them to serve their everyday needs, and with ‘Pay by Wallet’, they will be able to empower consumers with greater flexibility and convenience when making domestic and cross border payments digitally.

“At EZ-Link, we have built a strong anchor in transportation, and will continue to build on that success by steadily penetrating the digital marketplace to enable more inclusive digital payment services for Singaporeans,” said Lee.

Meanwhile, Deborah Heng, Mastercard’s country manager for Singapore, commented that they are delighted to partner EZ-Link to power the growth of the digital payments ecosystem in Singapore.

“With the value of digital wallet transactions expected to grow, this innovative Pay by Account technology is timely and will allow EZ-Link to expand its reach by offering five million users the ability to transact anywhere and anytime, leveraging Mastercard’s comprehensive global acceptance,” said Heng.

As part of the launch, EZ-Link is offering a sign-up bonus to the first 20,000 users who activate Pay by Wallet on their EZ-Link App. They will receive S$5 credit upon sign-up, and an additional S$5 cashback on their first spend5. This campaign runs until 31 July 2022. During the same period, users who pay with EZ-Link Pay by Wallet will automatically be enrolled in a lucky draw, and stand to win prizes including 2D1N staycation packages at Resorts World Sentosa and Universal Studios.

Singapore – EZ-Link, one of the first to offer prepaid card payment in Singapore, has taken a major rebranding, at the same time, unveils new app enhancements to go in tandem with its new brand identity.

The branding comes as EZ-Link marks its 18th year in the market, having started in 2002. The product now carries the new brand direction “For Life’s Little Wins” to underscore the brand’s mission of “eliminating hassle and enabling possibilities for customers in their ‘little’ daily financial routines.”

For the new direction, the company has adopted a new logo and refreshed both its corporate website and EZ-Link app.

Still sporting the same cool colors of blue and green, the new logo now takes a brighter palette with a cleaner font – breaking off of the old one’s edgy typeface.

EZ-Link’s old (above) and new logo (below)

The more striking and almost neon hue is now adapted to both its website and app. The brand’s app also used to display sharp-edged navigation boxes, whereas, in the new one, edges have been carved and assigned more pastel hues.

The company’s old (left) and new (right) website

The company said the new visual identity “reflects [its] renewed focus on digital transformation, while still maintaining key elements that have become strongly associated with the brand.”

EZ-Link’s old app

For the past 18 years, EZ-Link has been a trusted local brand and an integral part of many Singaporean’s daily lives. However, a lot has changed since we launched the first EZ-Link card almost two decades ago. Consumers’ lifestyles have evolved and the world is set on its path to a digital future

Nicholas Lee, CEO at EZ-Link

To kick off the brand refresh, EZ-Link has launched its enhanced mobile EZ-Link Wallet, which is now integrated with EZ-Link’s Rewards program. 

Introduced at the start of this year, the EZ-Link Wallet can be used at local merchants that accept e-payments via the Singapore Quick Response Code (SGQR), Singapore’s unified QR label.

With the integration, users are offered a new avenue to earn and accumulate points that can be redeemed for benefits from over 200 EZ-Link Rewards merchants. Similar to EZ-Link card transactions, every S$0.10 spent on the EZ-Link Wallet will earn one point.

In addition, Android and iOS users can now top-up their EZ-Link cards anytime and on the go via the EZ-Link Wallet, and receive direct cashback and reward credits in their accounts when they spend with the e-wallet.

With the latest upgrade, EZ-Link said it aims to deliver a more seamless and rewarding experience for users’ transport and retail transactions. 

Lee said, “As we push forward in our digitalization journey, we must always put people at the heart of our innovation. This is in line with our new brand direction, which is rooted in the belief that our everyday life is lived in small moments that can be turned into little wins.”

In accordance with its branding move and to better differentiate its offerings, EZ-Link’s new and existing products will now be housed under three sub-brands: EZ-Link Rewards, EZ-Link Wallet, and former EZ-Pay, EZ-Link Motoring, which is the brand’s upcoming solution for electronic toll and parking payments.