Mumbai, India – CleverTap, the modern and integrated retention cloud company, has unveiled TesseractDB(TM), the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB(TM) brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints.
TesseractDB(TM) transforms massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time.
Sunil Thomas, co-founder and executive chairman of CleverTap, shared, “Today, we are excited to unveil TesseractDB(TM), the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,”
“In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve issues for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB(TM).” Thomas added,
When it comes to the MarTech industry, TesseractDB(TM) represents an enormous leap forward in technology because it removes all data limitations. Using TesseractDB(TM), digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey.
In addition, TesseractDB(TM) enables CleverTap to offer technology, features, and capabilities including, unlimited data look back periods without any limitations, high speed, scale, and throughput, rich, granular first-party user data storage, built-in real-time machine learning and AI, and hyper-personalized engagement and recommendations.
Meanwhile, Momchil Kyurkchiev, chief strategy officer of CleverTap, commented, “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB(TM), CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement,” says
“TesseractDB(TM) is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement,” Kyurkchiev adds.