Singapore – Global communications firm Edelman has appointed Jamshed Wadia as its newest vice chair for digital in Asia-Pacific, where he will be responsible for overseeing the firm’s growing digital practice and Edelman Studios’ operations in the region.
For his role, he will be reporting to Tristan Roy, global chair of digital at Edelman; and Stephen Kehoe, APAC president and CEO. He takes the role over from Matt Collette, who returned to Canada in January to take on the role of head of digital for Edelman Canada, as well as global managing director for digital growth at Edelman.
Wadia brings over 20 years of experience to his new role, having led businesses through digital transformation and reinvention, established marketing centres of excellence, acted as an advisor to start-ups and multinational organisations, and served as a guest lecturer on digital transformation and marketing at prestigious universities and management institutes, including INSEAD.
Previously, in his 17-year stint at Intel Corporation, Wadia rose through the ranks of the sales and marketing team to serve as APJ marketing director, as well as serving in digital marketing and media. He was responsible for establishing and leading the company’s strategy in Asia-Pacific across modern marketing, media, content, web, social and performance marketing.
Speaking about his appointment, he said, “Edelman has built up impressive digital capabilities across the Asia Pacific region, encompassing a robust offering that has delivered innovative digital work for its clients. I am excited to be joining such a talented network of practitioners in the region, working with them to further develop and elevate the digital agenda for clients, and deliver truly integrated solutions that take their marketing and communications to the next level.”
Meanwhile, Kehoe, commented, “Over the past two years, our digital practice has undergone significant growth and transformation under Matt Collette’s leadership, allowing our clients to benefit from industry leading offerings. With Jamshed’s impressive track record and leadership skills, we will continue to build on our strength in this domain and provide clients with leading expertise to unlock new growth opportunities with digital.”
The penultimate year-end is not backing off on a lighter note. In its own right, the month of November ends with a bang with new marketing leaders inducted in the digital space, a launch of an industry-first partnership, and a massive contest marketing from an e-commerce brand.
In Singapore, a top e-commerce has unveiled its biggest giveaway yet for its campaign on 11.11. Meanwhile, in APAC, a communications firm has revealed in one fell swoop its new digital leaders for its different markets in the region. This month, a media giant’s creative agency has also announced its new MD for APAC.
Still region-wide, a creative and communications network has specially partnered with TikTok to specifically build capabilities for brands to conquer audiences on the platform.
Most interestingly, we have seen, this month, a veteran from the world’s favorite content creator joining a fast-growing live streaming platform in the Philippines.
Regional e-commerce platform Lazada in Singapore, in a bid to further encourage 11.11 sales, has launched one of its biggest giveaways yet: a S$1m-worth condominium unit at the Normanton Park. The initiative, co-sponsored by real estate company PropNex, has concluded with a 70-year-old retiree as the winner, who interestingly just entered the contest with S$3.41 for Aloe Vera Gel and a digital voucher for a Nasi Lemak as investments.
Speaking to MARKETECH APAC, Wook Kwon, chief marketing officer at Lazada Singapore, said that through these giveaways, they aim to reel in more customers to go back to their platform.
“The world of e-commerce can bring on an array of possibilities. So in this way, the latest giveaway, we strive to keep our customers going back to our platform, keep them engaged to go back to our sellers on the platform,” Kwon stated.
A major part of the campaign is gamification, where eligibility to enter and win is through collecting ‘golden keys’ on various missions in the Lazada app, and that more keys collected grant a higher chance of winning.
Kwon added, “Gamification is important in customer experience. It’s the best experience that keeps our customers going back to our platform. Gamification is part of our ‘shoppertainment’ strategy to enhance the shopping experience.”
Virtue, the creative agency under media company VICE, has appointed former head of client services at MediaMonks Singapore Lesley John, to be its managing director for the Asia-Pacific region.
Through her new role, John will be overseeing Virtue’s business and teams across the region including offices in India, Indonesia, Korea, and Japan from its Singapore hub.
Regarding her view on the state of content creation within APAC, John told MARKETECH APAC that there is diversity shown across the region, amplified by global cultural phenomena such as K-pop and J-pop.
“If you were to look at streaming platforms like Netflix, they’re starting to surface more cross-cultural content pollination,” she stated.
John also noted various cultural tropes that make the region’s content consumption unique, such as the rise of anime and idol content in homegrown platforms like Bilibili, or how a universal theme such as humor can vary from region to region, just like how Thailand’s approach to humor is ‘deadpan’.
When asked what advice can be given to brands when creating content for APAC audiences, she shared that the first thing is always finding an ‘interesting story’, and then finding the most compelling way to deliver it.
“Don’t be afraid to tap into emerging themes or subcultures if they’re relevant to the theme [or] story you want to deliver. Be authentic, reward your audience intellectually. I guess there’s always a temptation about going to the lowest common denominator, [and] that results to very bland, inauthentic, doesn’t feel like it’s coming from a real point of view,” John concluded.
Global communications firm has unveiled the new executives that will be at the wheel of its digital business in APAC, namely the heads of digital for its India, Hong Kong, Taiwan, Korea, Malaysia, and Australia teams.
Speaking with MARKETECH APAC, Matt Collette, Edelman’s APAC vice-chair for digital, shared that the new hires are the firm’s response to brands’ stronger commitment to deliver greater digital experiences over the pandemic.
On the top challenge digital marketers are facing today, Collette specifically cited reduced ad targeting opportunities brought about by stricter privacy features from tech giants such as Apple.
“The implications for that…had been on the quality of data that companies are receiving with respect to how people are engaging with ads specifically; [that] has deteriorated significantly. What we’ve seen [is an] increase in costs for performance campaigns,” said Collette.
Collette said that, hence, this is a major area the communications firm is helping out clients on today – figuring out what other strategies and tactics they can deploy to effectively build first-party data.
“We want to make sure that we have digital teams across all of our markets in Asia-Pacific that are able to engage with the clients in a way that demonstrates deep expertise and knowledge of the digital space,” said Collette.
Creative and communications network dentsu in APAC has unveiled in October a partnership that will see the network building commerce and media capabilities to effectively elevate brands’ presence in TikTok.
Interestingly, within the tie-up is a program called ‘Test with TikTok’ which brings together the performance team from dentsu and product team from TikTok to test several performance and commerce hypotheses on the platform.
In an interview with Sunil Naryani, dentsu APAC’s president for product, commercials & partnerships, he shared that oftentimes, testings within the market ecosystem do not yield in valuable results and insights for reasons such as failure to establish a clear hypothesis on what must be tested and at times, tests’ misalignment to a brand or media’s objective.
“This is what we’re trying to solve with ‘Test with TikTok’. It is essentially a structured way in which we are testing various TikTok products and solutions so we could unlock the full potential of the platform for our clients,” Naryani said.
Naryani further shared that most of all, the whole objective of the partnership is to deliver differentiated value to brands.
“The key discussion that takes place is what is important for our [clients] and we’re looking at the full funnel. At this stage, there is a lot of focus on the mid and the bottom funnel,” added Naryani.
And our top story for the month of November is none other than live streaming platform kumu in the Philippines, with its recent appointment of Anand Roy, former regional director of music and live entertainment for SEA at Disney, to be its new senior vice president for strategy and international.
According to Roy, he first heard about the kumu platform from Open Space Ventures, one of the company’s investors, and at that time, was feeling quite unhappy with the state of social media generally.
In a MARKETECH APAC interview, Roy shared what themes of online content will be the next big thing among audiences.
“One big seismic change which has happened in consumers’ lives for the past two years has been the realization that both work and study can happen online. This is a fact which has been brought to the surface because of the realities around the pandemic, and it promises to be an absolutely monumental change in the way people work,” he said.
Roy believes that over the next period, people will try to find balance between online image and research projection and offline detox and offline unwind.
Regarding his new role, Roy also shared the international plans of the proudly Philippine-made live streaming platform.
“The international strategy will be built on the authenticity of the platform. kumu stands for optimism, hope, positivity, and community; these are values which translate across the planet,” said Roy.
He added, “My endeavor would be to ensure that these fundamental principles get translated in every market we go to, and these guiding principles become the bedrock on which the platform is built.”
Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Reports, now live on our YouTube channel.
This is in collaboration with Malaysia-based media company The Full Frontal.
Shanghai, China – Global communications firm Edelman in China has augmented its capabilities in the health and wellness space by bringing onboard two senior specialists to lead the firm’s offerings for clients operating in the healthcare, sports and lifestyle sectors. They are Laura Zhou as vice president of healthcare, and Chris Leung as senior vice president of lifestyle and sports marketing.
Zhou brings in over 17 years of experience at China’s communications and advertising agencies, more recently with McCann WorldGroup. She has prior experience as well working with Saatchi & Saatchi, WPP Health and VMLY&R, and has been developing integrated communications solutions for healthcare companies since 2008.
“Edelman understands the factors that influence a brand’s level of trust among consumers, and [advises] clients on how to build and protect it. In the healthcare sector, trust is paramount. I’m excited to be joining this firm at such a pivotal time for the health and wellness sector, and working with our clients on growing this space in China,” she stated.
Meanwhile, Leung joins Edelman from Entourage Sports & Entertainment, where he served as Asia commercial director, and brings extensive experience from the advertising industry, having worked at BBDO, Ogilvy and Saatchi & Saatchi. In addition, during his stint as a marketing consultant to The Peninsula Group, he strengthened the hotelier’s association with motorsports – namely the Formula1 – as well as its commitment to sustainability.
“There has never been a more relevant time for brands and companies to enhance their focus on sports and wellness marketing. With Edelman’s strength in integrated solutions, I’m looking forward to partnering with the talented teams on driving this agenda for the firm’s impressive client roster,” Leung stated regarding his appointment.
Commenting on the new hires, Pully Chau, president of Greater China, commented, “We are anticipating big growth in these areas in a post-pandemic world, as people place greater importance on their health and their overall wellbeing. With these hires, we are in a strong position to lead clients in this space, with an unparalleled, industry-leading integrated offering.”
Singapore – Global communications firm Edelman has announced a new lineup of digital hires as part of strengthening its digital offering in the Asia-Pacific region.This includes expanding the firm’s existing offerings in content creation and production, as well as adding talent in the areas of social commerce, paid and performance marketing, martech, AI, VR and 3D capabilities, among others.
In South Asia, Saurabh Kulkarni has been appointed as the head of Edelman Studios in India, where he is tasked with building a regional hub for content creation. He will partner with India’s managing director for digital, Kunal Arora, on leveraging AI to create data-centric content production capabilities that will serve the region.
At Edelman China, in addition to Justin Teo joining the firm in August as the new chief digital officer, Yuliani Setiadi has come onboard as head of digital for Hong Kong and Taiwan. With Setiadi’s extensive experience in building shoppable e-commerce experiences across different touchpoints, she will aid in establishing Hong Kong as a B2C regional hub.
In Korea, the firm welcomed Rebekah Lee as its new head of digital earlier this year, bringing rich experience in data-driven performance marketing and web analytics that complements Edelman’s digital newsroom capability in the Korean market.
Jonathan Wong and Henry Taylor also joined the teams in Malaysia and Australia respectively this October to serve as head of digital in those markets. Wong brings extensive technical and automation experience, as well as a proven track record for e-commerce and digital transformation, while Taylor is skilled in content, SEO, newsroom and platform growth strategies, given his background as a data journalist.
To manage the growing team’s operations across the region, Debra Ng returned to Edelman this year to take on the role of regional digital operations manager. She is tasked with delivering digital upskilling and competency development programs for clients.
“Over the course of the pandemic, we’ve seen our clients take significant steps to accelerate their digital capabilities, knowledge and skills. With these hires, we are doubling down on specialisms across the region to match the evolving needs of our clients, helping them create more compelling content, facilitate digital transformation, and leverage the growth of e-commerce and digital storytelling,” comments Stephen Kehoe, Edelman’s CEO for APAC.
He added, “Each of these hires brings a deep specialism to the firm, allowing our clients to benefit from the industry’s most advanced and comprehensive practices, irrespective of which market they are in. By removing the silos of markets and specialisms, we are building a more client- and solution-centric operating model, setting ourselves and our clients up for success in a post-pandemic world.”
Singapore – Edelman, a global communications firm, continues to strengthen its senior leadership lineup in the Asia-Pacific region, as it has recently expanded the role of Michelle Hutton, currently the CEO of Edelman Australia and vice chair for APAC to expand her remit in her vice chair role to now cover client and growth responsibilities. Meanwhile, the firm has also promoted Susan Redden Makatoa, currently the group managing director at Edelman Australia, to the role of head of corporate for APAC at Edelman.
The new announcements follow the firm’s recent senior appointments of Adrian Warr as CEO of Edelman SEA, and John Kerr as the vice chair for technology at Edelman APAC, effective by 1 October.
In her expanded role, Hutton will leverage her experience in building Edelman’s integrated solutions offering in APAC to evolve the firm’s client-centric approach, ensuring Strategy, Creative, Data and Digital sit at the heart of all client business and growth efforts.
As such, Hutton will now also oversee the firm’s regional client leadership, new business and marketing initiatives going forward, ensuring each of these areas build on the firm’s vision to deliver truly integrated work for its clients.
Meanwhile, Redden Makatoa will lead Edelman’s reputation and advisory practice across the region, reporting into Stephen Kehoe, Edelman’s CEO for APAC, and Dave Samson, global vice chair of corporate affairs. She brings over 20 years of experience in leading reputation management and advisory services across business, government and not-for-profit sectors. Having joined Edelman in February 2020, she has already led the firm’s Australia clients through the unrelenting challenges presented by the COVID-19 pandemic.
“With these moves, we are creating a more powerful, client-centric organization than ever before in APAC. We’re an agency that has never stood still; our pioneering spirit continues today and we have a collective hunger to deliver impactful and effective integrated work for our clients, with a One Edelman mindset,” said Stephen Kehoe, president and CEO for Asia-Pacific at Edelman.
Other notable Edelman corporate moves in the region include updating the lineup for Edelman China, as well as updating its creative team for its APAC team.
Singapore – Global communications firm Edelman has announced the promotion of Adrian Warr as CEO of Edelman SEA, and John Kerr as the vice chair for technology at Edelman APAC, effective by 1 October.
Warr was previously the CEO of Edelman Hong Kong and Taiwan, while Kerr was previously the CEO of Edelman Singapore.
Kerr’s appointment comes at a time when technology continues to play a larger role in daily life, and yet, trust in the technology sector continues to decline. As one of Edelman’s most senior client leaders and with unrivaled experience in this sector, Kerr will navigate Edelman’s teams of technology sector practitioners and clients in Asia Pacific through the fast-changing consumer landscape.
Meanwhile, Warr’s appointment entails him to lead Edelman’s operations across Southeast Asia, and will be focusing on driving local expertise and cross-border collaboration across Southeast Asian markets, in order to deliver broader capabilities for Edelman’s clients. He will continue to lead the firm’s regional Employee Experience offering as well.
Stephen Kehoe, Edelman’s President and CEO for Asia Pacific, says, “As we continue to advance our plans towards our desired future, we are making important changes to our APAC leadership team today, in order to accelerate the growth of our people and our work, while creating a simpler structure that’s designed around the needs of our clients.
He added, “Both John and Adrian are renowned leaders with proven track records for developing talent and driving business growth.”
Edelman’s latest appointment follows a slew of appointments by the firm across the region, ranging from updating the lineup for Edelman China, as well as updating its creative team for its APAC team.
Beijing, China – With an interest leaned towards strategic growth sectors and practices, the Chinese arm of global public relations company Edelman has recently completed its new roster of leaders by hiring three more senior specialists, namely Justin Teo as chief digital officer for China, Nelson Ren as head of corporate for China and managing director for the Shanghai office, as well as Mark Pinner as the head of technology sector for Greater China.
The recent appointments finally come full circle as Edelman recently expanded its creative lineup in APAC, which includes the appointment of Wendy Chan joining as chief creative officer for China and Cici Wang taking on the role of head of HR for China. In addition, Edelman China has also seen the recent appointment of Pully Chau coming onboard as president for Greater China.
In their respective roles, Teo is tasked with elevating the firm’s agenda for digital transformation, building up key capabilities in social commerce, performance optimization, B2B demand generation and content production. Meanwhile, Pinner will serve as part of Edelman’s global Tech Centre of Excellence, exploring tech intersections with sectors like health, finance and energy. Lastly, Ren brings over 20 years of communications experience to his new role and joins from ophthalmic optics company Essilor, where he previously served as head of communications.
“I believe communicators write the first draft of history. In a world flooded with uncertainties, communications can and should play the vital role of engaging and building trust. Edelman is a world leader in building meaningful connections and narratives that help organizations navigate complex environments. I am excited to be joining a team of dynamic communications experts in breaking new ground and exploring new horizons,” Ren commented.
Meanwhile, Teo brings over 20 years of digital experience, having worked with various players – from start-ups as an entrepreneur, consultancies and the large advertising networks – across Greater China’s digital marketing landscape. He joins Edelman from VMLY&R Commerce which was previously Geometry, where he served as chief digital officer for China, responsible for accelerating growth of the agency’s digital practice.
“To win in the China market and compete at the speed of digital, trust plays a critical role. As the experts in studying trust and advising clients on how to develop and safeguard it, Edelman is strongly placed to help clients win big in an increasingly digital world,” Teo said.
On the other hand, Pinner’s career has focused on advising corporate clients, particularly those in the tech sector, on Chinese inbound and outbound investments. He joins Edelman from public affairs consultancy Interel where he was Managing Director for China, and his previous roles include helping Chinese brand Lenovo with its international expansion.
“The tech industry in Greater China is an exciting and fast-growing one; it has the potential to improve the lives of people in this market and around the world. I look forward to being a part of this growth journey with the rest of our growing team,” Pinner said.
All three new hires will report to Mark Wang, CEO of Edelman China.
Singapore – After a year of building up its creative and strategic firepower in Asia-Pacific, Edelman is dialing up its focus on the future of communications with the newest hires to boost its creative work and position in the region.
The new hires are Tim Green as the new chief creative officer for APAC, Huw Gildon as the new chief strategy officer for APAC, and Wendy Chan as chief creative officer for China.
Green comes from creative agency Leo Burnett as creative lead, and is now responsible for injecting creative thinking into every practice and sector, across every communications brief.
“There has never been a more relevant time for businesses to embrace creativity as a more effective way of solving business challenges. By integrating creative thinking into Edelman’s offerings, and letting PR and digital practices bring the creative idea to life, we’re enabling our clients to stand out as distinct and truly relevant to their audiences,” Green said, regarding his appointment.
Meanwhile, Gildon, who previously worked with Leo Burnett and Ogilvy, will partner with Green and the firm’s digital and data capabilities to drive the ideation and execution of integrated work for the firm’s earned communications solutions, alongside Phyllis Yip who joined the agency as head of strategy for Hong Kong, Taiwan and Thailand from Walmart China in March. Nisha Sivanandan, head of strategy at Edelman Singapore, will also be part of the said team to bolster the agency’s work.
Regarding his appointment, Gildon said, “The brand is one of the most important and powerful ideas in the history of business. The strongest are both trusted and talked about. Given Edelman’s strong heritage in studying trust, I’m really looking forward to working with their incredible portfolio of clients to help them grow and strengthen their brands with the power of creativity and innovation.”
Lastly, Chan comes from McCann Health in China, and accompanies Pully Chau, who was recently appointed as the new president for Greater China at Edelman.
For Michelle Hutton, vice chair for APAC at Edelman part of the new stride of hires in the region responds to the growing need of integration of creative and strategy skill sets into its product mix of corporate, public and brand solutions. This, in turn, will enable the firm to make pioneering moves in tackling the unique challenges faced by today’s marketers.
She added that as brands are increasingly expected to take a stand on societal issues and serve as agents of change in their consumers’ lives, earned media has become the new battleground for building trust.
“By bringing creativity and strategy to the table in addressing our clients’ challenges, independent of structures and siloes, our teams are able to unlock even more powerful ideas and experiences for positioning our clients at the heart of culture and what’s taking place in the world at the moment. This ultimately enhances the effectiveness of earned elements in our traditional solutions,” Hutton concluded.
New York, USA – In a greater aim to widen its studies of trust across global institutions, global communications and public relations firm Edelman has announced the launch of the Edelman Trust Institute, which is now the firm’s dedicated global center for studies concerning trust across businesses, media companies, academia, and the general civil society.
The global center launch is built upon the company’s reputation for trust-centric studies for the past two decades, most notably its Edelman Trust Barometer, a series of studies that the firm conducts across various markets and industries globally to measure the level of consumer trust these institutions have built across their clients and their constituents.
Russell Dubner, global vice chairman of Edelman, shared that the reason they invested in the Edelman Trust Barometer is their strong belief that consumer trust and its impact on the world deserved to be studied and understood.
“Society is at an inflection point, and we believe that trust is the foundational currency of stakeholder capitalism and a defining business metric for companies and brands. Trust guides leadership, strategy, policy, and sustained action and has never been more valuable to institutional and business leaders,” Dubner said, who now also serves as a chairperson for the Trust Institute.
The ultimate goal of the Edelman Trust Institute is to provide leaders across institutions with a deeper understanding of the state of trust and equip the C-suite and boards with actionable insight about the changing dynamics of trust-building and erosion. The Trust Institute will serve as a partner to academia, leading companies, foundations, and other institutions committed to understanding and expanding trust.
Richard Edelman, CEO at Edelman, notes that with business deemed to be the most trusted institution globally and inevitably himself afforded the same reputation, it’s clear that trust is the element that binds business stakeholders together.
“This is why we are making a multi-year investment in a collaborative endeavor with academia and other leading thinkers to build a deeper understanding of trust and its linkage to success. The Edelman Trust Institute is the next chapter in our commitment to the study of trust,” he stated.
As a start, the Trust Institute will be releasing a slew of brand trust reports throughout the latter parts of June this year, as well as the aspect of returning to work by September. They will be also releasing a series of studies about sustainability by November this year, which coincides with the observance of the UN Climate Change Conference (COP 26).
The company will also delve into a library of the firm’s global trust tracking data on more than 200 companies and brands as well as a growing pool of trust data based on the firm’s proprietary algorithms that process ‘trust signals’ from editorial and user-generated content. This data, traditionally used for the firm’s trust methodology, R&D, and client engagements, will be used to generate new insights and foresight on the state of trust.
In addition, Edelman has also appointed Justin Blake as the Trust Institute’s first-ever executive director, where he will be responsible for setting the Institute’s editorial agenda, forging partnerships with academic institutions and other partners, overseeing the development of Trust Labs and content related to the state of trust.
He still retains his other current position as global chair of Executive Positioning at Edelman, and will report to Dubner, and will be based in New York.
“At the time we were doing one report a year. This past year we produced 12 Trust Barometer reports and Trust is now at the center of conversations by leaders across institutions. It has been incredible to have a ring-side seat as it’s grown in scale and importance. I’m excited to now help it expand its impact, supporting institutions as they seek to build and maintain trust during these skeptical times,” Blake stated.
To strengthen the capabilities of the Edelman Trust Institute, the firm has assembled a core group of advisors to shape its research, programming and partnership agenda. This diverse group of professors, former journalists and authors are authorities on the intersection of business, media, policy and civil society.
The board includes Pierre Chandon, the L’Oréal chaired professor of marketing—Innovation and Creativity at INSEAD and director of the INSEAD-Sorbonne University Behavioral Lab; Stephanie J. Creary, organizational scholar and assistant professor of management at The Wharton School of the University of Pennsylvania, among others.
Beijing, China – As global communications firm Edelman looks into unifying their public relations and creative work in East Asia, the agency has now added a new member of its growing leadership team, Pully Chau as the recently-appointed agency’s president in Greater China.
Chau brings to the agency 33 years of agency leadership experience to her new role, having served as CEO for Greater China at marketing company Cheil Group, a role she was promoted to in 2017 after joining as the Group’s first woman COO in 2015. During this time, she led the Greater China teams to deliver acclaimed work on the global stage while growing the business to win accounts such as Volkswagen, Tempo, Infiniti, and Coca-Cola.
She grew her passion for integrated communications while working on the P&G business for 17 years at advertising agencies DMB&B and Saatchi & Saatchi in both Hong Kong and Shanghai. She has also previously served as Greater China CEO & Chairman for DraftFCB, an advertising company that has since then rebranded as FCB.
Speaking on her new role, Chau comments, “Nothing beats the excitement of joining the largest PR agency in their quest to redefine the game. With a unified mission to drive fast growth through integration, and by empowering the company’s diverse team of high-flying talent, we are going to take the industry in a new direction.”
Chau will report to Stephen Kehoe, Edelman’s President and CEO for Asia-Pacific, as she will lead the charge on enhancing the agency’s existing offerings and launch new specialist capabilities to further fuel growth.
“Pully is known in the industry as a game-changer. She is the right partner to build Edelman’s future in these unique, high-growth markets that are evolving ahead of the curve. She is a proven business driver, having led large agencies and won substantial client remits at the highest level. Pully is very well connected across Greater China and will be a force multiplier for Edelman in the region,” Kehoe stated.
Moving forward, Chau will be also receiving reports from the leaders of Edelman’s businesses across mainland China, Hong Kong, and Taipei; namely, Mark Wang, Adrian Warr and Alexandra Pao, which will aid in building synergies across offices and driving growth across the Greater Bay Area.
The agency now comprises four offices in Beijing, Guangzhou, Shanghai, and Shenzhen, and comprises over 400 people, a figure that is growing as they add new business to their client roster, which includes adidas, Cathay, Ernst & Young, HSBC, HP, and Mars.
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