Singapore – Global rewards management platform Giift has announced the launch of Giift Engage, a marketing tool that helps drive customer experience through reward-based offers.

Giift Engage allows companies to promote themselves to customers through points-based promotions like enabling mile points or an egift card program in the form of personalized digital customer experiences, games, and more across multiple communication channels. 

With more than 50,000 program affiliates collectively built into the platform with industries spanning from banking to hospitality, Giift Engage can be used by companies for a wide range of client activities across acquisition, lead generation, portfolio usage, digital adoption, among others. Moreover, Giift Engage will be used internally as well, for instance, to incentivize staff for activities and outcomes, productivity, project completion, collaboration.

“Loyalty is a consequence of sustained and relevant engagement between a brand and its customers. Most of the time, programs fail due to their inability to engage meaningfully with their customer base. Giift Engage seeks to address that without brands having to go through a stressful implementation exercise and in a more cost-efficient manner,” said Pascal Xatart, co-founder and director for Giift.

Giift operates within the APAC region, with offices in Singapore and Jakarta.

Singapore – Pan-Asian retailer Dairy Farm Group is leveraging its digital transformation strategies by adding API platform Mulesoft, CRM company Salesforce and data software company Tableau to its digital strategy platform.

An initial step undertaken by the retailer is launching its digital rewards club called “yuu”, wherein partner brands and coalition partners are integrated into the yuu platform to allow customers access and redeem points all within a platform.

“With MuleSoft, we are able to connect different systems from multiple brands using an API-led approach to roll out new services in a reduced timeframe. With an omnichannel customer experience across all our brands, we can better manage each customer’s journey and their preferred communication channels with Salesforce Marketing Cloud,” Crystal Chan, IT director for Dairy Farm Group said.

Aside from the digital rewards launch, Daily Farm Group’s current digital transformation strategies focus on the aspect of improving project delivery speed. The retailer will utilize API technology to further improve point of sale (PoS) and e-commerce systems that will create synergy between its online and offline channels. Furthermore, the APIs can be also used to provide new customer experience strategies such as providing curated content, news, and promotions.

The yuu rewards club rolls out to key markets Hong Kong and Macau, where the retailer holds about over 10 household brands in more than 2,000 stores.