Tag: Digital Advertising

Australia – Australian-based digital-out-of-home (DOOH) solutions Val Morgan Outdoor (VMO) has now extended its programmatic outdoor services to include New Zealand in its office buildings-targeted ad placement offering, VMO Work.

VMO’s VMO Work is a full-on digital office building network consisting of 135 screens across 75 locations reaching working professionals as they enter and exit work. 

The network integrates full-motion digital advertising with localized content such as news and sport, financial information, and weather and building directory information with an aim to engage workers. 

To ensure the complete VMO Work network, VMO has partnered with leading out-of-home exchanges: Hivestack, Vistar Media, and Broadsign Reach.

“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers [will] have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative,” said the company in a press statement.

VMO Managing Director Paul Butler said, “VMO has made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”

Kuala Lumpur, Malaysia – The Malaysian Digital Association (MDA) has announced that it has tapped chief product officer of digital publisher REV Media Nicholas Sagau as its newest president, while managing director of media buying network PHD Malaysia Eileen Ooi is unveiled as the new vice president of the society. The appointments were announced at the association’s 11th annual general meeting.

The MDA is a society established in 2009 that is registered under Malaysian laws, aimed at growing the digital advertising landscape in the country. Its management consists of a president and 12 council members who each represent their media and publisher service.

Sagau, who had been a council member for two years, comments on the appointment, “I’m honored to be given the opportunity to lead the association. It has been a challenging year but we’ll work hard to broaden MDA’s capacity as a platform to address the pressing challenges of local digital publishers, media agencies and digital agencies through the ongoing pandemic as it significantly impacts businesses. We aim to achieve this by working closely as an ecosystem and more importantly, represent these three digital sectors’ agenda to the government.”

Meanwhile, Ooi who represents Omnicom Media Group, the parent firm of PHD said, “It’s an honor to take on the position of Vice President and what more together with an elite council team. I look forward to continuing to elevate MDA’s role in making the leap in Malaysia’s digital industry!”

The society’s annual meeting also saw the appointment of GroupM Malaysia’s Head of Supply and Product Development Aravind Menon as the council’s secretary and Sophia Toh, head of strategy and business development of SEA at Amazon’s Sizmek as Treasurer.