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Tag: Dentsu

How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
How marketers shift towards embracing AI, enhancing CX, and entertainment in 2023
Posted on September 11, 2023
by Teddy Cambosa
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
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Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Posted on August 23, 2023
by Teddy Cambosa
Previously having been the CEO of Universal McCann Malaysia, Chong brings 25 years of industry experience across media, creative, strategy and digital marketing with in-depth understanding and expertise of the Malaysian market. 
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MARKETECH-PHOTOS
Jollibee Foods Corporation appoints dentsu Philippines as integrated media agency of record
Posted on August 15, 2023
by Aliza Carmona
Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
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Untitled design (55)
Manzoor Alam appointed as executive creative director of Dentsu Creative India
Posted on August 4, 2023
by Teddy Cambosa
Manzoor will be located in the agency's Gurgaon office and will lead creative teams dedicated to clients such as Honda Cars and Max Healthcare.
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Untitled design (45)
NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Teddy Cambosa
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Untitled design (11)
Sanchayeeta Verma named new CEO of Carat India
Posted on July 6, 2023
by Teddy Cambosa
Sanchayeeta will be based in Bangalore and be in charge of providing strategic direction to improve the agency's growth trajectory.
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Tencent Marketing Solution, dentsu unveil business partnership at Cannes Lions
Tencent Marketing Solution, dentsu unveil business partnership at Cannes Lions
Posted on June 23, 2023
by MARKETECH APAC
The partnership will concentrate on four core areas including, amongst others, integrated marketing solution development.
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Lenovo taps Dentsu’s Merkle for global campaign on ThinkPad portfolio
Lenovo taps Dentsu’s Merkle for global campaign on ThinkStation portfolio
Posted on June 16, 2023
by Teddy Cambosa
The placement of the Lenovo ThinkStation product image and wordmark in the centre of the campaign visuals, symbolises the ThinkStation as the bridge between inspiration and creation.
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Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Posted on May 22, 2023
by MARKETECH APAC
Peroni has renamed the cinema house as 'House of PERONI' and rebranded the 183 seat covers with special design.
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Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC
Prerna Mehrotra appointed into newly-created chief client officer role for dentsu APAC
Posted on May 17, 2023
by Teddy Cambosa
In this newly created role for the region, Prerna will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media and customer experience management (CXM). 
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