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Tag: Dentsu

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The secret of ‘The Unfiltered History Tour’: How Dentsu Creative India bested all others to take the creative crown
Posted on July 18, 2022
by MARKETECH APAC
Dentsu Creative India made history by being the first Indian agency to bag the 'Agency of The Year' award at Cannes Lions 2022–here's how they did it.
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APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
Posted on June 10, 2022
by Teddy Cambosa
According to this report on APAC consumers, majority felt that organisations need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
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Dentsu-Malaysia-and-QSR-Brands---KFC-and-Pizza-Hut
Dentsu Malaysia wins digital transformation mandate for QSR Brands’ KFC, Pizza Hut
Posted on June 3, 2022
by Kathleen Murata
As part of the mandate, Dentsu Malaysia will be the partner of KFC and Pizza Hut in becoming a true data-first organisation.
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dentsu’s Merlee Jayme departs company after six years
dentsu’s Merlee Jayme departs company after six years
Posted on June 3, 2022
by Teddy Cambosa
Merlee Jayme became part of dentsu when the company acquired her agency Jayme Syfu in 2016.
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Carat India bags media mandate for Croma
Carat India bags media mandate for Croma
Posted on June 2, 2022
by Teddy Cambosa
The media agency of dentsu India , Carat, has been handed the media mandate for Croma, the Indian retail chain of consumer electronics and durables.
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dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
dentsu India’s Narayan Devanathan steps down from CCO role after 11 years
Posted on June 2, 2022
by Teddy Cambosa
According to dentsu India, Narayan Devanathan is seeking new interests outside the advertising industry.
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WATInsights
Hyperlocal economy to flourish in India: report
Posted on June 1, 2022
by MARKETECH APAC
The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model.
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dentsu appoints Saaghar sethi as president of Amplifi
dentsu appoints Saagar Sethi to lead Amplifi in India
Posted on May 26, 2022
by Teddy Cambosa
Amplifi, the supply side management platform of denstu, has announced the appointment of Saagar Sethi as its president.
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Carat India appoints Vasim Rakhangi as associate vice president for strategy
Carat India appoints Vasim Rakhangi as associate vice president for strategy
Posted on May 16, 2022
by Teddy Cambosa
Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency's existing clients across the regions.
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Airpoints-campaign
Air New Zealand shows how daily spending can unlock ‘joy’ in travel in new campaign
Posted on May 13, 2022
by Kathleen Murata
The new campaign by Air New Zealand's loyalty programme Airpoints highlights how it enables New Zealanders to experience their dream travel.
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