Tag: Dentsu
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
A staggering 62% of APAC consumers, compared to 49% globally, express a desire for an AI clone by 2035 to manage shopping, administrative, and communication tasks for them, according to a report from dentsu.
dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market.
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
In her new role, Jakub will be delivering growth to dentsu in the Indonesian market, and will be supporting the growth of Indonesia’s digital economy and in uplifting the communities within it.
Global technology company Lenovo has partnered with dentsu’s B2B marketing agency Merkle B2B and its out-of-home (OOH) specialist agency Posterscope India to launch its latest ‘Lenovo-F1’ campaign for Formula 1 fans in India.
Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region.
