Tag: Dentsu
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
In her new role, Jakub will be delivering growth to dentsu in the Indonesian market, and will be supporting the growth of Indonesia’s digital economy and in uplifting the communities within it.
Global technology company Lenovo has partnered with dentsu’s B2B marketing agency Merkle B2B and its out-of-home (OOH) specialist agency Posterscope India to launch its latest ‘Lenovo-F1’ campaign for Formula 1 fans in India.
Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
International advertising agency dentsu has announced the appointment of Clay Schouest as chief strategy officer for client and solutions in APAC to handle the agency’s client portfolio in the region.
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
Previously having been the CEO of Universal McCann Malaysia, Chong brings 25 years of industry experience across media, creative, strategy and digital marketing with in-depth understanding and expertise of the Malaysian market.
Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
