Tag: Dentsu
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets. In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth,...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district,...
Singapore – Dentsu has announced the launch of its Global Media Planner, a new planning application within its dentsu.Connect operating system, aimed at integrating through-the-line (TTL) marketing activities across multiple channels and markets. Developed in partnership with Lumen, the platform uses...
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
Singapore – S4Capital’s Monks has appointed Bharti Agrawal as chief financial officer for its marketing services business across Asia-Pacific, placing the Singapore-based executive at the centre of the firm’s regional expansion drive. Agrawal will be based in Singapore and report to Jordi Covas, global...
Japan – Dentsu Entertainment, the entertainment arm of dentsu, has entered into a global strategic partnership with Iconic Arts to develop scalable, data-driven intellectual property for brands across content, experiences, interactive media, and consumer products. The partnership reflects a shared view...
Tokyo, Japan – Dentsu Group Inc. has appointed Takeshi Sano as its new president and global CEO, as part of a newly announced global management structure set to take effect on March 27, 2026. The changes aim to enhance execution excellence and drive stronger growth outcomes for the group’s clients. Under...
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
