Tag: Dentsu
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate includes full-service media planning and buying for Tapestry’s brands, including Coach and Kate Spade. In APAC, this spans Japan, China, South...
Singapore – S4Capital’s Monks has appointed Bharti Agrawal as chief financial officer for its marketing services business across Asia-Pacific, placing the Singapore-based executive at the centre of the firm’s regional expansion drive. Agrawal will be based in Singapore and report to Jordi Covas, global...
Japan – Dentsu Entertainment, the entertainment arm of dentsu, has entered into a global strategic partnership with Iconic Arts to develop scalable, data-driven intellectual property for brands across content, experiences, interactive media, and consumer products. The partnership reflects a shared view...
Tokyo, Japan – Dentsu Group Inc. has appointed Takeshi Sano as its new president and global CEO, as part of a newly announced global management structure set to take effect on March 27, 2026. The changes aim to enhance execution excellence and drive stronger growth outcomes for the group’s clients. Under...
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
Indonesia – Dentsu Indonesia has tapped Rachelle Raymundo as its new CEO of creative, tasking the marketing expert with driving digitally forward work that is deeply rooted in Indonesian culture. Raymundo joins the agency with more than 25 years of experience in driving growth across the marketing spectrum....
Drew will lead dentsu Malaysia’s Data & Tech practice, with a focus on strengthening integrated data, technology and media solutions aimed at delivering measurable business outcomes for clients.
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
India — Dentsu India has announced the launch of ‘dentsu AMP’, a new video-first content division aimed at helping brands produce and scale storytelling more efficiently. Powered by technology and creative expertise, the initiative is led by Dhruv Abrol and Tarika Gulabani, who have been...
