Tag: Deloitte

Sydney, Australia – Large businesses in Australia that collaborate internally between marketing and technology teams and align to business objectives gain productivity benefits of an average A$110 million per year, according to data from end-to-end digital experience software Sitecore, in its latest report with Deloitte Access Economics and Deloitte Digital.

Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer needs.

Notably, the report warned that a major challenge to success was that bad projects require more management time to course correct, resulting in diversion from other business matters. 

Sitecore’s survey found that 62% of business leaders who experienced negative impacts of technology investments saw this as a problem, with key challenges mentioned by survey respondents including integration difficulties, money wastage, and loss of innovation.

According to the report, the top two priorities for business leaders over the next five years are scaling existing digital solutions and broader digital transformation, which rank higher than traditionally important objectives like revenue generation and customer retention. Of the business leaders surveyed, 98% consider digital investment pivotal to business strategy.

Lastly, the report recommends that business leaders should develop co-investment strategies to overcome budget barriers, remove organisational barriers to promote collaboration, align marketing and technology teams on business strategy and priorities, and create clear, structural accountability for shared focus areas.

Talking about the report, Joey Lim, president of Sitecore APAC and Japan, said, “Challenges to collaboration can make the case for further digital investment difficult and add to executive resistance to transformational initiatives. Sitecore’s commitment to offering choice through its leadership in both on-prem and SaaS digital experience software uniquely places it as a powerful collaborator when overcoming internal resistance by offering multiple solutions that merge marketing and technology.”

Meanwhile, Troy Outtram, partner at Deloitte Digital, added, “As brands continue to invest in their digital transformation, the benefits for teams that work in harmony are becoming more apparent, with ruthless alignment to business goals serving as the key to success for major projects.”

Hong Kong – Global consultancy firm Deloitte has named David Hill as the new chief executive officers for Asia-Pacific. He succeeds previous CEO Cindy Hook, and will be leading 4,000 partners and 68,000 professionals across 19 geographies in the region.

Hill will continue to drive the firm’s growth by concentrating Deloitte‘s collective efforts across Asia on shared strategic priorities, prioritising mutual clients and aligning investments to magnify their impact. By optimising demand in each market and meeting that demand from across the region, Deloitte aims to bring the best of the regional firm to their clients.

“Our goal is to grow revenue and earnings at unparalleled rates, to transform in meeting the current and future expectations of our people and clients, to protect and enhance the iconic brand we all share through an unwavering focus on quality and to be the most aligned professional services firm in Asia,” he said.

He will also elevate Deloitte’s service offering, which strives to provide a seamless experience for clients and unrivalled opportunities for its people across Asia-Pacific. People will continue to be at the forefront of this agenda with an increasing focus on accessibility, social mobility, and mental health. David will also continue to drive Deloitte’s endeavour to combine the provision of advice with implementing solutions and operating them for clients.

Prior to his current role, Hill served as the firm’s Asia-Pacific deputy CEO and chief operating officer, where his focus was on delivering a world-class operating model for Deloitte’s operations in Asia. He was also previously the chief operating officer of Deloitte Australia.

Meanwhile, Punit Renjen, global CEO at Deloitte, commented, “Asia-Pacific is a critical growth market for Deloitte and I have every confidence that with his extensive global and regional experience, David will continue to build on the great momentum generated by Cindy. I am very much looking forward to working with David as AP CEO to continue our journey to make an impact that matters for our clients, people and society.”

Kuala Lumpur, Malaysia – Global consulting firm Deloitte in Southeast Asia has announced that it is expanding its Deloitte Digital practice in Malaysia and Singapore with boutique creative Pixel People and The Union joining the firm’s ranks. Said endeavour comes in response to increased digital marketing demand from clients, fuelled by the rise in digital usage among consumers.

The added personnel from these two agencies augment Deloitte Digital’s capabilities to offer a deeper and broader range of services to help organisations grow and scale their digital marketing strategies, driving sustainable growth through human-centred experiences.

Fern Yit Lim and Nev Simms, former co-founders of Pixel People, said, “Having worked with Deloitte Digital on past projects, we appreciate the common values and commitment that we share in helping our people and clients succeed. Hence, it was a natural progression for us to become part of Deloitte. We are confident that the combination of our people and our focus on using data to transform our clients’ businesses, and drive their performance marketing will deliver a winning value proposition.”

Meanwhile, Hui Jun Chua, former co-founder of The Union, commented “Deloitte Digital is undoubtedly an integrated experience consultancy that integrates creativity with technology to reimagine brands and customer experiences. I look forward to being part of a team that produces award-winning creative work and contributing to Deloitte’s growth across Southeast Asia in the marketing and commerce space – transforming digital journeys and making an impact for our clients.”

With the two agencies joining Deloitte Digital, they will bring along capabilities in growth marketing and Adobe suite of services.

Eugene Ho, regional managing director for Deloitte Southeast Asia Consulting, said, “I am excited to welcome our new colleagues to Deloitte. With them as part of the team, we will be able to further enhance Deloitte Digital’s offerings and strengthen our position as a leading Adobe consultancy in the region. Their deep expertise and credentials are synergistic with our service offerings, allowing us to drive growth and elevate the customer experience for our clients with data-driven creativity and technology-driven marketing.”

Sydney, Australia – Despite the greater existence of other media channels, radio stations located across metropolitan areas in Australia have shown a 72.6% increase in their ad revenue last May, amounting to AU$59.6m compared to AU$34.5m last year, new findings from Commercial Radio Australia (CRA) and Deloitte shows.

According to the data, the state of Victoria, the largest radio market, was up by 74.5% to AU$20m compared to the same period a year ago, while New South Wales stations enjoyed a 71.2% increase to AU$17.7m. Queensland stations rose 77.6% to AU$9m, Western Australia was up 73.2% to AU$7.5m and South Australia climbed 62.1% to AU$5.5m. 

The results follow a 51.9% year on year increase in ad revenue in the month of April to AU$51.6m.

The metropolitan revenue figures compiled by Deloitte report on revenue received by metropolitan commercial radio stations in the five major capital city markets and include agency and direct ad revenue.

The rise reflects a strong rebound for radio from the depths of the COVID-19 slump, as advertisers returned to the market.

This statement is backed by Joan Warner, chief executive officer of CRA, who stated that it is enormously encouraging to see advertisers returning to radio in full force after a challenging 12 months.

“The industry is seeing robust activity from national advertisers and we anticipate the recovery in the SME market will continue to build in the coming months and into the busy Christmas season,” Warner stated.

She added, “Most major advertiser categories have recovered well and it is expected that with the new fiscal year, a fresh investment cycle is highly likely.”

Sydney, Australia – The Australian arm of automotive maker Suzuki has recently launched a new campaign that demonstrates a ‘fun’ approach to vehicles, regardless of how many wheels a vehicle has.

The campaign, rolled under its campaign series ‘For Fun’s Sake’, shows a man riding a mini Suzuki car as if he is riding a motorcycle. The campaign’s narration focuses on how ‘doubling’ the wheels adds more fun to one’s journey, which embodies the message of the ‘For Fun’s Sake’ tagline.

“The least fun thing you can do is to repeat yourself, so it’s great that we have a brand platform that really lets us change things up and keep our creative fresh, because the least fun thing you can do is to repeat yourself,” said Michael Pachota, general manager at Suzuki.

The campaign, created by Deloitte Digital, the creative digital consultancy arm of consulting firm Deloitte, was launched in retrospect with Suzuki leading the Australian light vehicle segment sales, reporting a 30% increase in total vehicle sales year-on-year.

Charles Baylis, executive creative director at Deloitte Digital stated, “When it comes to having fun on the road, we realized the only thing that comes close to a Suzuki, is a motorbike. And even then, it’s only half as fun. Mathematically speaking.” 

The campaign has been rolled out across out-of-home (OOH) platforms, radio, digital ads, as well as across social media channels.

India – Deloitte India has announced that it has acquired advertising and marketing advisory and analytics firm, Spatial Access to enhance the organization’s advisory capabilities on its digital marketing and customer services.

The company said that the move was aimed at leveraging the firm’s  knowledge-driven sector expertise. Deloitte believes that this will help their brand marketer clients gain deeper insights on consumers and advertising avenues, and in turn, better position their marketing spends. 

Chandrashekar Mantha, media and entertainment industry lead and partner at Deloitte said, “Our endeavor is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain.”