Tag: DDB Group Philippines
The Management Association of the Philippines (MAP) has teamed up with communications group DDB Group Philippines to encourage Filipinos to vote during the elections.
Philippine Commission on Women’s latest campaign a stark reminder to fight child exploitation online
At the centre of this campaign are multiple films designed to educate the public on the rampant exploitation of children online under the public noses, and the importance of reporting suspicious activity. These films serve as a rallying cry for individuals, companies, and organizations across all sectors...
Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
In a statement, the agency said that they take full responsibility for this matter and that the video was only intended to excite their internal stakeholders regarding the new tourism campaign.
The ‘Love the Philippines’ tagline was conceptualised alongside DDB Group Philippines. According to Marie Adriano, the agency’s brand and strategic planner, the word ‘love’ is the positive theme evident amongst travellers in the country.
This new position places Lucas in charge of formulating and implementing growth strategies for group's selected business units.
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