Marketing Featured ANZ

The Works unveils Julie Dormand as managing partner

Sydney, Australia – Customer experience agency The Works has announced the addition of ex-CEO of independent CX agency MercerBell Julie Dormand as its newest managing partner on a contract basis.

She will be responsible for leading the agency’s operations, people and key clients, as well as driving next year’s business plan initiatives with general manager for people and operations Jasmine Lansdell, as well as with managing partner Kristie Thistelthwaite, who is set to go on maternity leave in December.

Dormand has spent the best part of the last two decades with MercerBell across myriad positions including the role of CEO from January 2019 to February 2021.

Speaking about her appointment, she said, “It is great to be a part of The Works team at a time when they have such momentum behind their new positioning ‘Be Significant’. They have an infectious energy for creativity and client results. Their award-winning culture shines through in the approach to the work.”

She will be joining the leadership team, reporting into founder and creative partner Damian Pincus, and will work alongside partner Douglas Nicol, creative partner Iggy Rodriguez, and managing partner Ruth Haffenden, who returns from maternity leave.

“It would be an understatement to say The Works team are excited to be bringing on board such a well-renowned and respected industry leader like Jules. Jules will play an instrumental part in fulfilling our significant ambitions for 2022. Having led Australia’s first CX agency, Jules certainly has extensive expertise providing first-class customer engagement strategies, which will stand us in good stead with our clients,” Pincus said.

The Works had recently signed in Iggy Rodriguez as new creative partner and Katie Harper as new head of production. This follows after the agency also launched its newest brand platform ‘Be Significant’ in a bid to beat ‘meaningless’ in adland.