Tag: Customer experience
The companies said the initiative will leverage WPP’s agentic marketing platform, WPP Open, to create a connected and privacy-safe approach to marketing transformation.
India — Havas CX India, the customer experience-focused division of Havas India, has appointed Amandeep Singh Kochar as executive vice president – experience strategy & martech head. Based in Gurugram, Amandeep will report to Manas Lahiri, chief growth officer at Havas India, who also oversees Havas...
Mumbai, India — Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a new unified offering focused on customer experience, social, and CRM services, as well as AI-driven transformation. According to the company, PDX is designed to address what it describes as “middle-funnel...
This collaboration brings together flydubai’s customer experience vision with Amperity’s advanced data and intelligence platform to connect traveller insights in real time, enabling deeper personalisation and more meaningful engagement across the entire journey.
The company said the new capital will be used to accelerate innovation across its Merlin AI suite, expand go-to-market teams in North America and EMEA, and pursue strategic acquisitions aimed at extending product capabilities or supporting global expansion.
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
The online hub offers Audi customers and fans access to event updates, motorsport heritage content, and registration for the brand’s exclusive trackside suite.
Malaysia Airlines has also upgraded its mobile app to deliver real-time notifications on gate changes, flight status updates and baggage carousel information.
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
Singapore – Ninety-four per cent of Singaporean women sports fans feel sidelined by sports organisations, while two-thirds say brands fail to recognise them as consumers, according to Wasserman’s The Collective latest study. The global report The Collective Economy: Her Fandom, Her Buying Power (Part...
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)