Tag: customer data

New York, USA – New York-headquartered Optimizely, a provider of digital experience platform solutions, has launched ‘Data core service’ which enhances its digital experience platform (DXP) to provide deeper analytics and unified data insights across its suite of products. 

With Data core service, Optmizely aims to provide companies a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers by Q1 2022, and will be included at no charge, subject to 250K MAU’s usage limit, for customers who are implementing one or more of its solutions which include Content Cloud, Commerce Cloud, B2B Commerce Cloud, and Experimentation. 

Optimizely said that Data core service will serve as the ‘connective tissue’ for its users, unifying data to serve as the ‘underlying force’ across content-centric, commerce-centric, and experimentation use cases, as well as customer profiling. 

Data core service also provides common context, helping companies bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service aims to help companies deliver the right experience at the right time by providing visibility into their digital properties. 

During the company’s virtual Opticon21 event, Justin Anovick, Optimizely’s chief product officer, said that the best DXP must be adaptable and that organizations shouldn’t have to manage disparate data sets or question where the single source of data truth is when developing their tech stack. 

“With the launch of Data core service, we’re giving customers full visibility into their data without sacrificing composability,” said Anovick. 

The service launch follows the company’s unification of the Optimizely and software Episerver brand and the acquisition of customer data platform Zaius in March 2021. 

Optimizely has a global presence with offices in APAC including in Australia, Singapore, and Vietnam.

Melbourne, Australia – Australian-based startup Lexer, which provides a customer data platform for brands and retailers, has raised AU$33.5M in Series B funding, bringing its total funding to AU$43M. The funds will be used to bulk up its team, accelerate product development, and expand globally.

The platform provides data, software, and services that deliver all the tools required to understand and engage with customers, aiming to help brands and retailers drive sales. Lexer collects and enriches fragmented data sources into a single customer view, Brands like Quicksilver, Zimmermann, Billabong, Optus, and The Iconic are some that are already using Lexer.

The company said that with its team expansion, the funding will go into adding 50 people to the team over the next 12 months. It revealed further that it is aiming to hire a person per week for the next year, doubling its headcount across Australia, the United States, and Southeast Asia. 

Dave Whittle, CEO of Lexer, commented that the platform exists to help brands orient their business around the customer with its software, using data to deliver human experiences.

“Brands are awash with data these days, but it’s siloed, and they have no way of sorting, managing, gleaning insights, and taking action from it. Using Lexer, a business can provide its customers the personalized experience they deserve. We call this genuine engagement,” Whittle said.

The round was headed by Blackbird Ventures and King River Capital, with Series A investor January Capital.