Tag: Crunchyroll
USA – Anime streaming platform Crunchyroll will phase out its ad-supported free tier by 2026, closing one of the last legal avenues for viewers to watch anime without a subscription. According to Cord Cutters News, the update was delivered quietly through an in-player notification that appeared in place...
For that, we recently spoke exclusively with Akshat Sahu, senior director of marketing for APAC at Crunchyroll to learn more about Crunchyroll’s plans in Southeast Asia, and learning more about why anime is more than just the streaming experience.
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
Moreover, ‘Mega Fan’ subscribers will also get access to the Crunchyroll Game Vault which provides unlimited access to a constantly growing library of premium mobile games specifically for fans of anime and anime-inspired entertainment.
Crunchryroll has appointed India-based Bloomingdale PR and Singapore-based Eastwest PR as their strategic communications agency partners in India, Indonesia, the Philippines, and Singapore.
Sony-owned Funimation Global Group, LLC will now operate as Crunchyroll LLC and has initiated rebranding across its global footprint.
The Crunchyroll acquisition by Funimation target are wider reach of anime streaming content to fans globally.
