Tag: Criteo
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
The rebranding marks a shift from its previous slogan, “The Future is Wide Open,” signaling an evolution in its mission and ambitions.
Retail sales during Ramadan 2024 have jumped by 16% in Southeast Asia (SEA), according to a report from commerce media company Criteo.
Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.
The first two weeks of Ramadan recorded up to a 47% increase in retail sales across Southeast Asia, a report from Criteo revealed.
Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles' Day, emphasising the value of acquiring them.
WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.
These retail media solutions aim at addressing fragmentation and drive commerce outcomes across the entire advertising ecosystem.
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