Tag: Creative work
Singapore — Marriott International have debuted a new Asia Pacific campaign for Marriott Bonvoy, reframing loyalty as something that is simple, accessible and rewarding for everyday travellers. The campaign, ‘Loyalty’s Just That Easy,’ and done alongside BBH Singapore, addresses the widespread perception...
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force behind more effective and enjoyable workouts. The campaign film draws on a familiar moment—when a song comes on and focus sharpens. Energy lifts, movement...
Stuttgart, Germany — Porsche has brought the holiday spirit to life with ‘Porsche Holiday,’ a 30-second handcrafted animated film that celebrates its global community through a vibrant, meticulously designed visual journey. The film traces a Porsche journey across contrasting environments, moving from...
United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from...
Australia — Coca-Cola marked Christmas by launching SoundOfHome.FM, a 24-hour radio broadcast that brought carols and heartfelt messages from families in the Philippines to Overseas Filipino Workers (OFWs) in Australia. Airing from 6 pm on Christmas Eve to 6 pm on Christmas Day, the initiative was delivered...
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel. Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
Singapore — The National Arts Council (NAC) has launched “Life. Better with the Arts”, a multi-year public campaign developed with TBWA\Singapore to encourage Singaporeans to see the arts as a catalyst for everyday growth, confidence, and personal progress. Running from December 9, 2025 to January 31,...
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
Singapore — We. Communications has been appointed by HomeTeamNS to produce human-centred storytelling for its digital magazine, Frontline, spotlighting the service, connection, and impact of Singapore’s Home Team frontline heroes. Over the next two years, the agency will develop editorial, video and...
