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Tag: Creative work

Shop Like A Thai campaign
MBK Center taps traveller insights to showcase Thai culture with 'Shop like a Thai' campaign
Posted on December 16, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — MBK Center has launched a new high-season tourism campaign, “Step into Thainess–Shop like a Thai”, turning traveller insights and global recognition into an authentic showcase of Thai shopping culture and soft power. The campaign is anchored by a new video built from analysis of tourist...
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We
We. Communications wins HomeTeamNS remit to spotlight Frontline digital storytelling
Posted on December 15, 2025
by Sharona Nicole Semilla
Singapore — We. Communications has been appointed by HomeTeamNS to produce human-centred storytelling for its digital magazine, Frontline, spotlighting the service, connection, and impact of Singapore’s Home Team frontline heroes. Over the next two years, the agency will develop editorial, video and...
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3
Asia goes ‘Upside Down:’ Fans join Stranger Things 5’s “One Last Adventure” activations
Posted on December 10, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia — Fans across Asia are gearing up for Stranger Things 5, with immersive experiences as Netflix launches its “One Last Adventure” fan activations.  In Kuala Lumpur, the streets were transformed into the Upside Down over the weekend with Stranger Rides, a fleet of ten trishaws...
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BBDOTHAILANDIMOK
BBDO Bangkok reunites ‘Dear Dakanda’ leads, driving viral surge for BOYdPOD 
Posted on December 8, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — BBDO Bangkok has delivered one of Thailand’s most dominant media moments of the year with I’m OK // Not OK, an experimental short-film music video produced with Flare Bangkok that reunites the lead actors from the 2004 film ‘Dear Dakanda’.  The campaign inspired nine consecutive...
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MILKLABx72andSunny
MILKLAB stirs ‘Coffee Shop Sets’ campaign forward with sunrise concert
Posted on December 8, 2025
by Sharona Nicole Semilla
Sydney, Australia — MILKLAB’s Coffee Shop Sets has gone national, with its latest sunrise edition taking over Brisbane’s Lina Rooftop and featuring rising talent DJ Cyril.  As guests welcomed the sunrise, the rooftop crowd swapped cocktails for MILKLAB Oat Iced Lattes, underscoring growing demand...
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JOLLIBEE SINGAPORE
Bee-hind the ‘Joy’ in Chickenjoy: Jollibee’s ‘joyful leap’ to Singapore’s customer service summit
Posted on December 4, 2025
by Sharona Nicole Semilla
Jollibee’s growing presence in Singapore hit a joyous milestone this year as the brand clinched the #1 ranking in the Fastest Restaurant Chains category of Singapore’s Best Customer Service 2025/2026, awarded by The Straits Times and Statista.  In a city where competition is fierce and convenience...
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Suntory clarifies origins of -196 drink in surreal campaign via Droga5
Suntory clarifies origins of -196 drink in surreal campaign via Droga5
Posted on December 4, 2025
by Teddy Cambosa
The campaign addresses a long-standing question among Australian consumers about why the drink is called -196.
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Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
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SESAME STREET UOL
Sesame Street brings festive cheer to UOL malls this Christmas 
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Sesame Street has arrived at UOL Malls for the festive season, bringing a “Season of Sparkles” to United Square and Velocity@Novena Square until December 28, 2025.  Shoppers can expect Christmas musicals, sing-alongs, whimsical “snowfall” moments, and appearances by well-loved characters...
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XERO SME CAMPAIGN
Xero spotlights SMEs as nation-builders in new SG60 anniversary campaign
Posted on November 20, 2025
by Sharona Nicole Semilla
Singapore – Xero has launched ‘SG60: A Nation Built by Small Businesses,’ a campaign celebrating the small business community as Singapore marks its 60th year.  The video series  available in Xero’s official site highlights SMEs that embody the nation’s core values of resilience, boldness, openness...
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