Tag: Creative work
New York, United States – Tiffany & Co. has ushered in the season of giving with cinematic brilliance through its 2025 holiday campaign, ‘Love Is a Gift,’ starring global House ambassador Anya Taylor-Joy. Filmed in Los Angeles and directed by Jonas Lindstroem, with stills by Carlijn Jacobs, the campaign...
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
California, United States – The holidays have officially begun, and Mariah Carey is declaring it in her signature style as the Queen of Christmas has teamed up with global beauty retailer Sephora for a glamorous holiday campaign that fuses festive nostalgia with a touch of high-gloss magic. Unveiled...
Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign celebrating the extraordinary, unexpected, and unforgettable moments that happen only on PS5. The campaign is launching across more than 20 markets...
Sydney, Australia – BIG W has unwrapped a refreshingly real take on Christmas this year, launching a campaign that ditches the tinsel and the big man in red to celebrate the true heroes of the season—mums. Created by 72andSunny Sydney, the campaign shines a light on the emotional and often invisible...
Sydney, Australia – QIC Shopping Centres, together with Jane Doe Creation, joined forces to launch ‘Take Joy to the Limit This Christmas’, a new festive campaign celebrating the Australians who make the season shine. Building on last year’s Joy Bringers platform, the campaign spotlights the ultimate...
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The short film opens with a stirring narration, “Every story you love, every invention that moves you, every idea you wished was yours, all...
Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that reimagines the iconic ‘Black Card’ for a new generation. Long the symbol of exclusivity, the Black Card has been reinvented as a statement of...
Singapore – Global brand practice Anak is turning up the heat on climate and creativity with HOT BODIES: A Heatwear Exhibition, opening on December 6 at New Bahru. Supported by the SG Eco Fund and DesignSingapore Council, the immersive showcase will unveil ten pioneering creations exploring how...
