Tag: Creative work
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set. This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme...
Singapore — Marriott International have debuted a new Asia Pacific campaign for Marriott Bonvoy, reframing loyalty as something that is simple, accessible and rewarding for everyday travellers. The campaign, ‘Loyalty’s Just That Easy,’ and done alongside BBH Singapore, addresses the widespread perception...
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly memorable. Across 23 modern ships visiting over 250 destinations in 2026, the campaign celebrates the joy of discovery that emerges...
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force behind more effective and enjoyable workouts. The campaign film draws on a familiar moment—when a song comes on and focus sharpens. Energy lifts, movement...
Stuttgart, Germany — Porsche has brought the holiday spirit to life with ‘Porsche Holiday,’ a 30-second handcrafted animated film that celebrates its global community through a vibrant, meticulously designed visual journey. The film traces a Porsche journey across contrasting environments, moving from...
United States — Disney has welcomed the new year with a new brand campaign celebrating the memories fans create with Disney across a lifetime. The short film, Through Time, centres on Paige and her family as they revisit home videos and reflect on the moments that have shaped their lives, from...
Australia — Coca-Cola marked Christmas by launching SoundOfHome.FM, a 24-hour radio broadcast that brought carols and heartfelt messages from families in the Philippines to Overseas Filipino Workers (OFWs) in Australia. Airing from 6 pm on Christmas Eve to 6 pm on Christmas Day, the initiative was delivered...
Singapore — Scoot is set to launch the second edition of its ‘Scoot With Heart’ campaign, reaffirming its commitment to celebrating human connections through stories that go beyond travel. Rolling out this December, this year’s campaign centres on the theme “What if?”, inviting audiences to reflect...
