Tag: Creative work
Singapore – The Singapore Tourism Board (STB) is playing Cupid with ‘Aunties, Not Algorithms’, a matchmaking campaign inviting singles to ditch endless swiping and trust auntie intuition instead—with the reward being an all-expenses-paid, auntie-approved first date in Singapore. Timed ahead of Lunar...
Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil. Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem...
Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them. The campaign debuted during Super Bowl LX with a new commercial...
Singapore – AIA Group has launched a new regional campaign, ‘Rethink Healthy’, created by BBH Singapore, calling on people across Asia to question long-held definitions of health and adopt a more inclusive, compassionate view of wellbeing. The work follows three character-led films, released monthly,...
United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist....
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
Singapore – Singapore-based creative agency Tilt, part of HM International Holdings Limited, has been appointed by MSIG Insurance (Singapore) following a competitive pitch. Under the retainer, Tilt will lead the creative direction for MSIG’s year-long marketing campaigns, producing digital assets including...
Singapore – gov.sg has released Burst of Luck (“顺风顺水”), a heartwarming Chinese New Year festive film created by the Ministry of Digital Development and Information (MDDI) in collaboration with creative agency DSTNCT. Set amid the comedic chaos of a reunion dinner, the film explores the importance of...
United States – Dove has debuted its Y2K-inspired ‘Hot Like Us’ campaign during the 2026 Grammy Awards, marking the latest evolution of the brand’s music-led creative and reinforcing its focus on confidence, movement, and self-expression. Airing during Music’s Biggest Night, the high-energy spot reimagines...
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
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