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Tag: Creative work

COCA_COLA x FIFA 2026
Coca-Cola captures football’s emotional highs and lows in FIFA World Cup 2026 campaign
Posted on January 28, 2026
by Sharona Nicole Semilla
Atlanta, United States – The Coca-Cola Company has launched its global FIFA World Cup 2026 campaign, inviting fans worldwide to embrace the emotional highs and lows that define football’s biggest stage.  Building on nearly five decades as a FIFA partner across 12 tournaments, the brand continues...
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NIKESKIMS x LISA
NikeSKIMS casts LISA to lead Spring ’26 ballet-led campaign
Posted on January 28, 2026
by Sharona Nicole Semilla
Oregon, United States – NikeSKIMS launches its Spring ’26 Collection through a global campaign fronted by LISA of Blackpink, placing her at the centre of the brand’s first head-to-toe system of dress.  Directed by Sergio Reis and filmed in Paris, the campaign draws from the discipline and artistry...
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LEGO Group teams up with Crocs on multi-year creative collaboration
LEGO Group teams up with Crocs on multi-year creative collaboration
Posted on January 27, 2026
by Teddy Cambosa
According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.
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JEEP THINGS
Jeep’s new global campaign reframes adventure as more accessible
Posted on January 23, 2026
by Sharona Nicole Semilla
United States – Jeep has launched a new global marketing and advertising campaign titled Jeep Things, reinforcing the brand’s revised pricing strategy and emphasis on delivering greater value across its 4×4 line-up.  The campaign coincides with Jeep’s 85th anniversary in 2026 and highlights...
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FAIRPRICE CNY 2026
FairPrice celebrates the power of small moments this Chinese New Year in new campaign
Posted on January 23, 2026
by Sharona Nicole Semilla
Singapore – FairPrice Group has unveiled its Chinese New Year 2026 campaign, shifting the spotlight from festive spectacle to the small, familiar moments that give the season its meaning. Created by TBWA\Singapore and directed by Tariq Mansor, the Mandarin-first campaign, titled Every Celebration Made...
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Jung von Matt turns Paul Smith’s design philosophy into a global MINI story
Jung von Matt turns Paul Smith’s design philosophy into a global MINI story
Posted on January 22, 2026
by Sharona Nicole Semilla
United Kingdom – Jung von Matt has unveiled a global brand campaign celebrating the latest design collaboration between MINI and British fashion designer Paul Smith. The campaign is translating Smith’s renowned “classic with a twist” philosophy into an immersive, design-led narrative that bridges automotive...
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Spritzer blends storytelling, health focus in CNY 2026 campaign
Spritzer blends storytelling, health focus in CNY 2026 campaign
Posted on January 21, 2026
by Teddy Cambosa
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
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Bridgerton x Dove
Dove, Bridgerton invite women to own their confidence with “Let Them Talk”
Posted on January 20, 2026
by Sharona Nicole Semilla
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
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TIGER BEER CNY 2026
Tiger Beer unleashes the ‘Huat’ with island-wide Chinese New Year takeover
Posted on January 15, 2026
by Sharona Nicole Semilla
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
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Carlsberg x SKAI ISYOURGOD
Carlsberg gallops into CNY with SKAI ISYOURGOD in mahjong-inspired campaign
Posted on January 13, 2026
by Sharona Nicole Semilla
Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set. This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme...
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