Tag: Cookieless
As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.
The loss of third-party cookies will completely disrupt the digital media ecosystem. While most advertisers think about third-party cookies in the context of targeting, they are used across a variety of tools that span data collection, audience segmentation, data onboarding and, most importantly, me...
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
The solution, which was officially launched in September, allows for cookieless activation with a single click.
The cookieless innovation from Quantcast were revealed during their Virtual NOVA Event.
