Tag: consumer trends
A report from Carousell reveals that Singaporean users earned the highest in the region this year, averaging S$2,000 from selling secondhand items on the platform.
Risk-taking and conscious consumerism are among the key trends that is set to shape social media in 2025, according to socially-led agency We Are Social’s latest report.
More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
Consumers across the Asia-Pacific region are largely enthusiastic about AI and new technologies but remain deeply concerned about the future, a new report by Ipsos revealed.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
Shoppers in the Asia Pacific region are increasingly prioritising flexible delivery options and real-time parcel tracking in their online purchases, according to a report by DHL eCommerce.
