Technology Featured APAC

Consumer intel Talkwalker adds TikTok analytics to platform

Manila, Philippines – Consumer intelligence company Talkwalker is now providing TikTok data in its Consumer Intelligence Acceleration Platform™.

Through the new offering, Talkwalker will be analyzing short videos from any TikTok account which will allow businesses to discover critical insights on how consumers are interacting with their brand on the social media platform.

The intel provider refers to data that over half, or 63% of TikTok’s users are under 30, and believes that the insights through their new service will enable brands to connect with an audience that is growing in “both size and significance.”

Talkwalker’s CEO Tod Nielsen said that TikTok has taken the world by storm.

“Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available,” said Nielsen.

Brands will be able to use the platform to measure the impact of their campaigns, monitor competitor activities, identify and analyze the impact of brand influencers, and find the videos that are driving brand conversations.

Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real-time.

The latest boost to its offerings follows the company’s recent announcement of acquiring consumer and cultural insight platform

Marketing companies are recognizing the short-video platform’s power as a platform in attracting a wide consumer base. Just recently, advertising agency dentsu in APAC has also unveiled a special partnership with TikTok to deliver media and creative capabilities that will help brands elevate their engagement on the short-video platform.

Platforms Featured Southeast Asia

Aimazing, HyperQB partner for super-app launch providing mall intelligence

Kuala Lumpur, Malaysia – Retail data platform Aimazing and customer engagement and loyalty super-app HyperQB have integrated their solutions to provide a complete mall intelligence and first-of-its-kind loyalty solution in the form of a mall super-app for Malaysia and the region.

Through the partnership, Aimazing will deliver a mobile solution that is easily accessible, allowing retail malls to achieve more omnichannel personalization to power their marketing and loyalty efforts. This in turn allows malls to look forward to having the infrastructure that allows them to have the same data-driven ability similar to e-commerce marketplaces, where every consumer’s purchasing journey is taken into context when crafting marketing campaigns.

Retailers will be able to use the dashboard to see foot traffic data and customise new retail strategies in real-time according to their customers’ journey. This was previously impossible, if not extremely costly and time-consuming, due to the fragmentation that exists in the current point of sale (POS) market.

“The strategic partnership provides a singular, unified view for mall managers to deliver experiences that are powered by modern technology platforms. In a post-pandemic world, it is increasingly important for malls to adapt and understand the importance of an insights-driven omnichannel approach. The partnership between Aimazing and HyperQB helps to give mall managers the infrastructure they need in order to enable this,” said Jun Ting, chief executive officer at Aimazing.

In addition, the mall super-app improves loyalty programs for customers by allowing mall management teams to understand shopping patterns and consumer habits, presenting the opportunity to offer various rewards in the form of discounts and perks to incentivize shoppers to conduct repeat purchases. 

HyperQB believes that customer loyalty programs are key assets that can be leveraged by mall managers on Aimazing’s mall super-app to run campaigns, understand which merchants they should work with and have data of shoppers preferred merchant brands allowing them to find creative ways to retain those customers, further increasing their lifetime value.

“The era of online is already here, and will continue staying with us. There is no other best answer to retail automation and transformation to use omni-channel to shape the entire customer journey So what is your strategy? Those questions should always come from the top management of the retailers and mall operators,” said Stephen Lim, co-founder and managing director at HyperQB.

Aimazing and HyperQB’s joint offerings are aimed at powering all malls in Malaysia to sustain their business by increasing foot traffic, increasing sales through effective promotions, and customer retention by providing the smartest and most seamless unified shopping and customer experience. 

Malls will be able to improve their returns on mall marketing by unlocking advertising dollars from brands and FMCG deals and forming multiple partnerships that could generate insights for the expansion of their products and services, by utilizing mall intelligence.

“Within the current retail market, malls do not have real-time sales data to inform business decisions, due to the technical difficulties involved in its collection processes. With an all-in-one integrated retail data and loyalty platform, the retail industry can look forward to infrastructure and solutions that can help supercharge their business operations and omni-channel strategies,” Aimazing said in a press statement.

Technology Featured Global

Talkwalker acquires to boost consumer intel capability

Sydney, Australia – Talkwalker, a consumer intelligence company, has recently acquired consumer and cultural insight platform in order to boost its consumer intelligence offering to businesses who need actionable intelligence to drive business impact.

With’s unique combination of machine learning and human insights, Talkwalker can now build into their services a deeper reading into the human stories and emotive human drivers that lie beneath and behind the intelligence they provide through data.

Integrating’s capabilities is now part of the new offering from the Talkwalker Activate professional services team, which will now provide a range of go live, operational, and strategic consultancy services to enable businesses to identify, analyze, and act on presented relevant consumer insights across their organizations.

For Tod Nielsen, CEO at Talkwalker, they are not just providing brands and agencies with powerful consumer intelligence from a multitude of data sources, adding that they have learned from their clients, and the wider industry, that there is a need for professional services to help make this intelligence more actionable.

“With the addition of to our already fast developing Talkwalker Activate professional services, we can provide a high-level consultancy layer on top of our powerful platform, that explores and discovers, at scale and at human scale, with rigour but also with resonance. Inspiring brands with rich human stories and cultural insights, and getting them closer to their customers,” Nielsen stated.

Meanwhile, Jonathan Williams, founder at, commented that there has already been a very natural alliance between the two businesses, adding that they have been working for many of the same clients, even on the very same projects.

“Bringing our two businesses together will help our clients to further benefit from this powerful combination, with Talkwalker providing consumer intelligence and bringing deeper human insight and cultural context, together inspiring brands to better unlock future growth opportunities. There is just so much exciting white space where our complementary cultures and collective capability across people and platforms can create some really exciting new developments,” Williams explained.

Talkwalker has also recently acquired Nielsen Social Content Ratings, now called Social Content Ratings, and Reviewbox, to provide additional insights and intelligence for all their clients.

Technology Featured Global

Talkwaker’s latest products to deliver actionable consumer intelligence

Singapore – To accompany its existing Consumer Intelligence Acceleration Platform™, consumer intelligence company Talkwalker has launched new products to deliver brands actionable consumer intelligence to drive business impact, as well as to accelerate growth of Talkwalker’s social listening capabilities.

The new products include Market Intelligence that provides consumer trends analysis and real-time industry datasets, with an app per category, to fast-track innovation; Customer Intelligence which creates a unique single customer view by combining customer and consumer data, social, ratings, and reviews; and Social Intelligence which is an expansion of Talkwalker’s deep social listening capabilities at scale, to help companies protect, measure, and promote their brands.

“Our new products and platform expand our deep listening capabilities into new areas, arming brands with insights that they can benefit from immediately. Only Talkwalker can help them get closer to their customers than ever before, and enable them to shape products, campaigns, and services to meet the market’s ever-growing demands,” said Tod Nielsen, CEO at Talkwalker.

In addition to their recently-launched products, Talkwalker has also launched its new professional services called the Talkwalker Activate team, which offers a broad range of customer services, including training, onboarding and insights, to help clients accelerate their time to value with Talkwalker technologies, from investment to real-world results.

Furthermore, Talkwalker has also announced that the company has been recognized as a Twitter Official Partner, where they demonstrated during their recent Talkwalker ‘Dare to Accelerate’ event that the social media platform can be used by businesses social listening, market research, customer intelligence, and product development.

“We will continue to listen forward and ensure our technologies and solutions are fit for purpose. This will enable brands to profit from actionable consumer intelligence to drive business impact,” Nielsen concluded.