Tag: client director

Australia – DEPT has hired Christine Watts as its new client director for creative and media in Australia. With over 15 years of experience in leading global agencies, Watts brings a wealth of expertise in client service, business development, and leadership to the team. 

In this new role, Watts will contribute to the marketing and tech services company’s growth leading relationships with clients such as eBay, Ancestry, Canon, Grill’d, and PBS Kids.

Watts has built an extensive career across various roles in the advertising industry. Her journey includes six and a half years in the United States and a leadership position at Wunderman in New York. 

Speaking on her new role, Watts said, “DEPT stands out as a true leader in the industry and I’ve had my eyes on them for a while,” said Watts. “I am thrilled to join an already high-performing team and can’t wait to leverage our expertise in creativity and data to help clients achieve their business goals. Also, there’s the bonus that they’re a B-Corp, it’s something I’m personally really passionate about.”

Meanwhile, Jessica White, vice president of creative and media at DEPT, commented, “It’s not often you find someone that brings such a unique global business perspective and that puts human relationships at the core of their job. We’re sure Christine will have a massive impact on our team and how we continue to put client relationships at the center of how we do business.”

With offices in Sydney and Melbourne and a staff of over 150, DEPT has cemented its position as a booming strategic and innovation hub in the wider APAC region, delivering impactful digital solutions that resonate with the values of its clients.

In addition to Watts, DEPT has also hired Zach Edwards as senior cultural strategist. Zach’s innovative thinking has led to award-winning campaigns for Australia Post, ANZ, Guide Dogs Australia, Dulux, and the VicGov Department of Health. 

Kuala Lumpur, Malaysia — Lion & Lion, the digital marketing agency headquartered in Malaysia, has announced that it has appointed young talent from dentsu, Frederik Rasmussen, as its new client director for Malaysia. Rasmussen is a previous senior consultant at dentsu and will be responsible to augment the business development department of Lion & Lion for the new role. 

Rasmussen holds extensive experience both at the client and agency side of business engagement. Aside from his consultant role at dentsu, he’s held positions as a brand, digital, and sales leader at European emergency services Falck and as a digital account manager for Vizeum prior to joining Lion & Lion. 

At dentsu, Rasmussen’s responsibilities included leading some of the agency’s top-tier accounts like BMW and Burger King. 

For the new role at Lion & Lion, Rasmussen will be responsible for managing the agency’s biggest clients and will be leading business engagements both locally and regionally. He reports to Fredrik Gumpel, CEO of Lion & Lion. 

Rasmussen expressed his delight in joining the agency, “I am excited to take on my role here at Lion & Lion. I took a big leap of faith when I decided to leave Denmark, but in order to pursue my dreams, it felt intriguing to relocate to Malaysia and join Lion & Lion.” 

The young talent also shared, “My goal is to become an active part of two areas in particular – give our clients the best service, and grow Lion & Lion to the next level. I am certain both of these goals require support and backup from my talented colleagues, thus my first plan is to listen and understand the business I’m now settling in.” 

Meanwhile, Gumpel disclosed his thoughts on the agency’s move to sign the young dentsu talent.

“Frederik Rasmussen has joined our team during a momentous phase in our agency’s growth, one in which we are expanding our capabilities, while also building a larger network of regional clients. His digital and strategic experience for big international brands from both a client and the agency side across a broad spectrum of industries will play a crucial role in taking our product to the next level,” Gumpel said. 

Gumpel adds, “As a digital-first agency, his familiarity with new marketing platforms and trends will also enhance our core strengths of marrying data and technology with creativity to deliver impactful solutions,”

Last October, the agency in Malaysia also announced the appointment of Wai Sim Liew as the new business director for the market. The series of appointments, including Rasmussen’s, are part of the company’s development efforts for the region. 

In addition, the agency, which has a presence in Asia, specifically in Kuala Lumpur, Singapore, and Jakarta, has also recently undergone a new brand identity and position, with a tagline ‘Made to Impact’. The agency said it aims to highlight the results it provides for clients.